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Etterra, do games w Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff

While that’s great, it also speaks volumes when taken in context with their customer-hostile business practices.

dubyakay,

Is it customer hostile? I thought it was just licencing-hostile, fucking over others with their IPS left and right.

I don’t know much about them.

DragonTypeWyvern,

In the sense that you’re going to overpay for editions and minis that they’re constantly updating to squeeze more money out of you while having a genuinely good but expensive paint catalogue ruined by paint pots designed to waste paint, yes.

In the sense that it’s pure entertainment and no one and nothing is making you buy them despite all that, no.

Now, if we want to talk about how they’re essentially monetizing fascist rhetoric and the “satire” died decades ago that’s a whole new ballgame.

13igTyme,

I’d like to know more about that last point.

LeninsOvaries,

In 40k, everyone is fascist. The Imperium worships a corpse who is gonna wake up from life support and save humanity any day now guys. Their creed is “suffer not the xenos, mutant, nor heretic to live”.

Their main enemies are Chaos: nightmare demons and cultists worshipping evil gods spawned from the Imperium’s own fascism.

The biggest threats on the horizon are the Tyranids, a ravenous swarm of bugs who want to eat the galaxy, and Necrons, a feudal empire who sold their souls for immortality while destroying the galaxy.

There are also the Drukhari, murder rape pirates who had such a big cocaine orgy they tore a hole in the galaxy, and Orks, fungal football hooligans whose only purpose in life is to get into a good fight.

The only “good guys” are the Eldar of the Craftworlds, who are arrogant communists with a birth rate issue, and the Tau: a Marxist-Leninist Federation of Planets who are secretly all being mind controlled.

The setting is supposed to be a satire of fascist ideology, but at some point Games Workshop started believing the pro-Imperium propaganda they spend all day writing.

13igTyme,

Some of that I already knew, but why do you say games workshop is believing their own propaganda? Aren’t they just telling a story and creating a universe? What are they, the company, doing that is fascist?

DragonTypeWyvern, (edited )

That’s a lot more effort to explain than I’m willing to do for a Lemmy post but basically they’ve not only confirmed the Big Magic Strong Man does at least try to work in humanity’s favor and was right about most everything, but there’s a lot of “the Imperium might be fucked but it’s the only hope” going on in general.

All of the Imperium’s propaganda is justified, all their little fascist warrior cults are all that stands between life and Chaos, the Inquisitor Puritans are right because the Radicals always go Chaos etc etc etc.

criss_cross,

I thought some of that was them trying to wash away the original fascist roots of OG 40K. Haven’t they been trying to slowly retool and rebrand the imperium more as the “good guys” so they can sell more merch?

DragonTypeWyvern,

Original 40k was Rogue Trader, written largely by British anarchists, and the actual motivations of the Heresy Era figures like the Primarchs and Emperor were left vague, so you could figure out for yourself they were genocidal megalomaniacs.

Rebranding the outright fascists as the unironic good guys is exactly why it’s now fascist propaganda.

DragonTypeWyvern,

There’s also the Votann now but they have the same problem the Eldar and Tau do, there aren’t enough of them.

Maalus,

They used to give out their IP to shitty mobile games for pennies. Then they went after actual creators who made something amazing and gated them behind a subscription service.

glitchdx, do games w Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff

On the one hand, fuck GW, their plastic is too damn expensive for what it is.

On the other hand, respect for paying out profits to the employees. Mad respect, 100%. Wish more companies did that.

steal_your_face,
@steal_your_face@lemmy.ml avatar

I’m not a 40k player but nowadays you can just 3d print all the models.

herrvogel,

It’s the painting and detailing that can be quite expensive and time consuming. You obviously don’t have to paint your minis, but that’s the entire point for a lot of people.

DogWater,

Trench crusade official units are 3d printed! You buy the files

Walican132,

Lots of stuff to bitch about with GW but prices aren’t one of them. Exhibit A is the article you’re responding to, they are responsible with their profits and put them where they should. Exhibit B is they could minimize costs and outsource the entire plastic operation but they still make all models in England. Exhibit C is paying for Art is always morally the correct thing to do, even when mass produced. Finally Exhibit D, fuck GW for promoting incredibly short lifecycles for their games and pushing an almost weekly FOMO event on products that leads a lot more to these profits than just model sales.

arudesalad, do games w Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff

I don’t play board games like warhammer but if I did I would happily pay the premium I see on those figurines if it means this happens.

who, do games w Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff

The money will be paid on an equal basis to each member of staff.

<3

Cruxifux, do games w Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff
@Cruxifux@feddit.nl avatar

That’s a crazy good bonus. Most I ever received was 2 grand.

JoMiran,
@JoMiran@lemmy.ml avatar

I did the math. If headcount didn’t change in the last 12 months then the bonus each employee will receive will be ~$9152.54.

Valencia,

The article disagrees, but idk what staffing numbers are right

JoMiran,
@JoMiran@lemmy.ml avatar

The stat I found was 2950 employees world wide as of June 2024.

https://lemmy.ml/pictrs/image/886803e6-1782-44c6-8866-34ea1ff7be58.png

Cruxifux,
@Cruxifux@feddit.nl avatar

It said in the article that it’s 18 grand American per employee I thought

JoMiran,
@JoMiran@lemmy.ml avatar

I used the numbers from their financial disclosure. I have no idea where the article got its information.

Cruxifux,
@Cruxifux@feddit.nl avatar

I got my information from the article so who knows lol

BorisBoreUs,
@BorisBoreUs@lemmy.world avatar

10k is just fine. 18k is better, but no one complains about 10k :)

JoMiran,
@JoMiran@lemmy.ml avatar

For certain. I hope nobody thinks I’m dismissing this awesome move. I just wanted to know how much each individual got.

MegaUltraChicken, do games w Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff

As a board gamer who generally shops at the same places as 40k players: this does not surprise me in the least. Those goddamn armies are pricey.

Kolanaki,
@Kolanaki@pawb.social avatar

The first I came to even know about the game was checking out a brand new game store with a more D&D-centric name and them currently hosting a game night for 40k so there were like 5 big tables with these gnarly modeled maps with hills and buildings while people were rolling dice, then pulling out tape measures and moving their units.

Shit looked like Risk but cooler. Then I noticed how expensive it would be to play and just never got into it lol

siv9939,

There are cheaper miniature games out there. Gaslands is Mad Max/ Death Race inspired and you use standard toy cars to play. There’s also Turnip28 that’s pretty much post apocalyptic Napoleonic Wars. There are cheap Napoleon era miniatures people modify for it, but I’ve also seen some goofier builds, like using toys and actual vegetables. I will say I haven’t really played either, but they are the two miniature games I often consider getting into.

damdy,

It’s definitely pricey, a couple of reasons:

I believe the kits are still entirely made in the UK rather than Asia like so many things.

The quality and designs are arguably the best in the world with techniques far more advanced than most rivals can compete with.

This doesn’t mean they don’t get greedy and stick on a huge profit, I believe they heavily rely on staff who love the hobby to run their stores too and pay very poorly.

Walican132,

It is like risk but cooler! And honestly you don’t need a 2k point meta army to start with. For the price of two or three $60 video games (guess I have to preface that now) you can have enough models for you and a friend to have an absolute blast.

p03locke,
@p03locke@lemmy.dbzer0.com avatar

I don’t think it has anything to do with their physical media, and everything to do with their successful video games sales over the past few years.

doleo, do gaming w GeoGuessr Pulls Out of Esports World Cup in Saudi Arabia After Fan and Creator Backlash: 'When You Tell Us We’ve Got It Wrong, We Take It Seriously' - IGN

It’s a nice start, I hope they do USA next.

Empricorn, do gaming w GeoGuessr Pulls Out of Esports World Cup in Saudi Arabia After Fan and Creator Backlash: 'When You Tell Us We’ve Got It Wrong, We Take It Seriously' - IGN

While I think this is a good thing, now there’s only Dota 2, Valorant, Apex Legends, League of Legends, Call of Duty: Black Ops 6, Rainbow Six Siege, Rennsport, StarCraft II, Street Fighter 6, Counter Strike 2, Rocket League, Tekken 8, PUBG Battlegrounds, Call of Duty Warzone, Tom Clancy’s Rainbow Six Siege X, Overwatch 2, PUBG Mobile, Rennsport, Honor of Kings, Fatal Fury: City of the Wolves, MLBB, Free Fire, EA Sports FC 25, Teamfight Tactics, Crossfire, and Chess with grandmasters left…

JillyB,

It has an outsized impact by bringing awareness to this issue. It also could embolden other communities to take a stand against Saudi sportswashing.

Empricorn,

Agreed. It’s almost certainly a net loss for the game and its awareness.

algorithmae, do gaming w As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’

Good job Nintendo, you opened the $80 floodgate

Mongostein, do gaming w As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’

I got the first 2 free with GwG (RIP) and the 3rd for $12 on sale.

Guess I‘m not a real fan.

endeavor, do gaming w As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’

If they still like the series past the second, then its lack of taste tax.

prole,

The writing is so cringe that even thinking about it is annoying me and I haven’t played a BL game in over a decade

Kissaki, do gaming w As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’

My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.

What is 80$ in 1991 worth today? calculateme says 190$ adjusted for inflation (in 2025).

What about the minimum wage? dol.gov says $4.25, or $10.08 adjusted for inflation. Since 2009 it’s $7.25.

7.25/10.08 = 0,72 or 10.08/7.25 = ~1,40

80/60 = 1.33

So we have a decrease in minimum wage by 30%, but an increase of product price by 30%.

Is this correct? Does that make it 60% more expensive than his personal analogy from 1991?

Man, the two-sided percent reference point is confusing.

Tiptopit,

I guess a better way to compare this, is the time you needed to work for the product.

So in 1991: 80 $ / 4.25 $/h = 18.82 h

In 2025: 80 $ / 7.25 $/h = 11.03 h.

FurryMemesAccount,

Don’t forget that today, people have less spare money due to skyrocketing housing costs and various other fixed expenses…

Megaman_EXE,

Greedflation on necessities like food, utilities, housing etc etc.

sp3ctr4l, do gaming w As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’

Fuck off Randy, you creepy, pedo fucking hack.

We’ll just wait for your dumb ass to leave another flash drive in another bathroom you’re getting a BJ from one of your marks in, again.

And hey Randy, if you can get all the media headlines to include the word ‘exonerated’ in the headlines which describe your completely confidential settlement reached outside of a courtroom, I can make shit up too.

Fuck this fucking hack.

el_bhm, do gaming w As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’

If you are a real Chief you will make it cheaper.

rickyrigatoni, do gaming w As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’

The last two weren’t even worth $60, man. Make games worth $80 before pricing them that high.

Alaik,

Are we including Tiny Tina? Cause mainline BL I’ll agree with you but tiny tinas wonderland was pretty legit.

rickyrigatoni,

I forgot that game even existed so that might answer the question.

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