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espiritu_p, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

Well.
No one is even using Netflix' games.
Thay just make sure it will stay so.

toxicbubble420, (edited ) do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

yo ho ho and a bottle of rum

Infinite_Indecision, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service
@Infinite_Indecision@midwest.social avatar

So maybe I’m just out of touch, but who reads this and still wants to use this service?

ModernRisk,

Perhaps the ones that don’t pirate or don’t have to pay for the service.

I personally avoid all streaming services like the plague and sail the high seas.

belated_frog_pants, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

Fuck these companies lol. This is worse than cable ever was and is far more expensive.

Sail the 7 seas and tell them to get fucked.

YurkshireLad, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

The Enshittification continues! I have no interest in playing games on Netflix so they won’t get ad revenue from me.

daniyeg, do games w A record 14,000+ games were released on Steam in 2023

the way i try to make sense of it is imagine if every commercial movie was released on the same platform. when i say every movie i mean every movie. every movie from film school thesis that got a limited screening in the local cinema to hollywood blockbusters, from every country of the world, USA, china, india, nigeria, etc… all released on the same platform. i’d bet it would probably have the same amount or even more movies than steam has games. valve just has that kind of global monopoly on the PC gaming space. we only tend to see the shovelware since they are predominantly made to swindle cash out of highest value customers which are english speaking people either in anglosphere or in parts of europe that english literacy is high. we never get to see countless good or bad chinese games because… well they are in chinese.

don’t get me wrong steam is filled with crap and scams but it’s because everything is filled with crap and scams. although actual moderation from valve would be welcome. it’s a hard problem but they got the money and no excuse.

KingThrillgore, do games w A record 14,000+ games were released on Steam in 2023
@KingThrillgore@lemmy.ml avatar

And only about six of them were good.

MrScottyTay, do games w A record 14,000+ games were released on Steam in 2023

And 13,500 of them were Hentai puzzle games

dangblingus, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

Cool. I’ll continue to aggressively avoid Square Enix games like I have since 2017.

thorbot,

I’ve had zero interest in anything Square Enix makes except the new Super Mario RPG, because otherwise it’s all weird ass weeb shit with the most convoluted storylines that need an undergraduate degree in the lore to understand it. I doubt AI will make that less of a problem.

stephfinitely, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

Honestly for open world RPGs I can see AI used for making the world feel more alive and creating side quests on the fly. But it really needs to be done right.

dangblingus,

Side quests on the fly? That already exists. Oblivion, Fallout 3, Skyrim, and Fallout 4 had radiant AI quests. I would much rather have a game that was hand made by humans where the quests that exist are the quests that were designed. Or, in the case of radiant AI, heavily guardrailed randomness.

Zahille7,

The only radiant quests I can think of in Oblivion were after you had finished the Dark Brotherhood or Arena quest lines. I don’t remember any other random quests from that one.

Phegan,

That’s still not really AI, it’s just procedural generation wrapped in a new buzz word.

Phegan, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

Just like companies aggressively used NFTs and we know how well that worked out.

echo64, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

It’s worth remembering that this guy says anything that’s in the current trend because just saying those things helps share prices. Then nothing comes of it.

FF16 wasn’t stuffed full of nfts or crypto or even microtransactions even though the president makes comments about this stuff.

These words aren’t for you, it’s for the market.

funkless_eck,

So will every single tech Director-VP-CxO; then in 5 years everyone will say “AI” in the same tone of voice they say “Blockchain”

pennomi,

I doubt it. AI is actually useful for games. I’d love a Skyrim where there were infinite unique npcs who don’t repeat dialog on a loop.

ObsidianZed,

I’m actually in the process of trying to get this setup to try myself. Wish me luck!

funkless_eck,

In that specific context - of generating idle chit chat, sure. But is it ever going to be capable of generating the crucifixion quest from CP77, or Guild quests from Skyrim or the Festers Blue Star Bottlecaps from FONV?

or is it going to be more A New Settlement Needs Your Help from FO4, or Dunk the Shape / Kill X Enemy Ys from Destiny 2? which, yknow, we already have.

Generating idle text does not a great game make. Especially when you could just write it better.

And that’s not to mention the impact on the VO actor - who is unlikely to want to sell the IP to their voice

pennomi,

Will it ever be capable of that? Most certainly yes.

But we won’t ever get there if nobody does the first step.

Adalast,

I am actually working on something for the quest generation problem. It is still in the experimental phases, so who knows if it will bear fruit, but don’t sell the concept short.

funkless_eck,

I remain politely skeptical. I’m not the least technical person- but also not a dev - but this AI has to create multiple NPCs that say sensical things, in a narrative form, in a reachable location, in a playable architecture and geography, using themed assets, realistic and not over-/under- powered rewards… draw, plot and arrange said assets, actors, cues, generate speech-to-text and assign the correct asset to the correct cue/trigger — all of which seem to me to be beyond the reach of AI/ML models at the current point in time, or else subject to multi-hour loading and generation times.

Then there’s the issue of if you’re generating assets for the engine, and it needs a filesystem to store those assets, is it not incredibly easy to create massive security holes? An attacker looks at the program, see it generates and FBX or OBJ and can use that as a security hole to inject malicious code.

Also, doesn’t engines like Unity, Godot, need to compile these assets and process them? It’s beyond my technical knowledge but you can’t edit game assets on the fly, right? Like I can’t just open up MYGUN.TEXTURE and paint it blue and now I have a blue gun without closing the game, right? How do you work around that?

Mako_Bunny,

You can change assets on the fly, yeah. Usually with stuff like making a gun blue you’d just load another texture and apply it to the material. It really depends on what the game is designed to do. For example a game where all the lighting is baked would have issues if certain parts of the level were changed in real time because you’d need to rebake the lighting (or add some dynamic lights specifically for certain objects)

Stuff like creating a quest in real time to the extent of hand crafted quests doesn’t sound like it’s quite there yet but there doesn’t seem to be a technical limitation there other than what AI can do and how to refine it to do that in an interesting way. You never know but it still feels a bit early considering how little has been done so far.

funkless_eck,

other than what AI can do

Not to belabor the point here, but in a discussion of “can AI do this” [now/soon] - saying “if AI could do this… then it could do this - but it cant - but it might” doesn’t seem to really counter my point that the next 5 years being full of empty promises about the potential (but not actualization) of AI.

Mako_Bunny,

I was more just giving context about how things work from a game dev perspective

echo64,

If AI can’t find its market (which for all the hype it hasn’t thus far), then yes. Alternatively AI finds its market and it just becomes a norm that’s expected so no one will mention it at all

SCB,

if AI can’t find its market (which for all the hype it hasn’t thus far)

AIs market is every market, which is why it seems like AI isn’t “doing much.” The primary benefit of AI in its current form is finding and driving efficiencies.

It’s much more like the internet in the early 90s than it is the block chain. AI hasn’t had its “dot com bubble” begin yet, because right now it’s all targeted services.

echo64,

AIs market is every market

no, it’s every market when it’s actually a part of those markets, delivering value and funding itself. It is not doing that today. It may do that tomorrow, but not today.

Today AI is in the investor-funded, throw everything against the wall stage. the hope is that something will stick and become what drives that industry in the future. It hasn’t found that yet. AI could vanish tomorrow and no one would notice.

SCB, (edited )

It is not doing that today.

It is absolutely doing that today. From medicine to fucking call center QA.

That you don’t know about it is further evidence of my claim - AI is currently being leveraged within existing toolsets that you also do not know about.

One Verint system can do the jobs of multiple QA professionals while also handling WFM tasks that previously required 1-3 more jobs, all of which are innately high-paying due to being so specialized.

I use Synthesia every day to make training content (well, my intern does, but still). This content would take a minimum of 4 people to produce without the existing software. I know because we considered building that team and went with Synthesia instead. These aren’t plugs either - there are competitors to both of the above that are continuing to push features forward.

AI is absolutely paying for itself.

RizzRustbolt,

Guy’s gotta stay in $2000 dress shirts somehow.

TwilightVulpine,

They did try that Symbiogenesis NFT bulshit. Now I’m not even sure if anything came out of it. Apparently it was supposed to be released this December but I didn’t hear a single thing about it.

dangblingus,

Did they try it? There was 1 trailer and the backlash from the internet was so severe the project got completely buried.

TwilightVulpine,

Apparently it was released December 21th, but I cannot find a single thing whatsoever about how it played out. Which by itself doesn’t make it seem very successful.

dangblingus,

It’s all just SEO farming. Square Enix isn’t setting the world on fire with 14 and 16, and there was exactly zero hype for OT2 and Various Daylife (worst game title ever), so they need to always say hypemachine phrases just in case anyone searching for AI or NFTs is also hungry for a milquetoast JRPG.

KingThrillgore,
@KingThrillgore@lemmy.ml avatar

These words are also for the hopes that someone will buy this company and put them out of their misery. If FF7R 2 fails in the marketplace, they’re doomed.

Mnemnosyne, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

This is actually what I look forward to most in gaming in the next decade or two. The implementation of AI that can be assigned goals and motivations instead of scripted to every detail. Characters in games with whom we as players can have believable conversations that the devs didn’t have to think of beforehand. If they can integrate LLM type AI into games successfully, it’ll be a total game changer in terms of being able to accommodate player choice and freedom.

ChaoticEntropy, (edited )
@ChaoticEntropy@feddit.uk avatar

I wonder if they’ll spend as much time defining what an LLM shouldn’t be talking about/doing as they would defining what a non-LLM should be talking about/doing.

TwilightVulpine,

This is something I used to be excited for but I only have been losing interest the more I hear about AI. What are the chances this will lead to moving character arcs or profound messages? The way LLMs are today, the best we can hope for is Radiant Quests Plus. Not sure a game driven by AIs rambling semi-coherently forever will be more entertaining than something written by humans with a clear vision.

dangblingus,

Characters in games with whom we as players can have believable conversations that the devs didn’t have to think of beforehand.

Correction: characters in games will have soulless cookie cutter paint by numbers responses that sound hollow and lifeless. AI doesn’t generate, it only remixes.

Also, have you interacted with a LLM? They’re full of restrictions and they’re not very good at finding recent data. How would that implement in a video game? Devs would have to train the LLM to basically annihilate their own job as writers. Which still wouldn’t really save the dev company/publisher any money or time.

KingThrillgore,
@KingThrillgore@lemmy.ml avatar

Unfortunately Ubisoft is ahead of the curve and is using AI to handle “barks” in its writing process to accomplish this. It’s not going very well.

cyberpunk007, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

AI is such an annoying buzzword at this point. “oh have you heard of AI? We need AI!” Say every industry, and probably even the dairy industry.

mcc,

But why not? If an industry isn’t already fully automated, AI can be considered no?

dangblingus,

No. Hence why it’s a buzzword. The CEOs don’t know how it works, just that it somehow reduces payroll. For AI to do what you want it to do, you have to train it on hundreds of thousands of relevant data points over many weeks/months/years. That takes manpower, and consequently, payroll.

Also, games are supposed to be art. An expression of the humans creating it. Automating the games industry would make any MBA grad jizz in their pants, but it’s antithetical to the survival of the medium and, consequently, the industry. You want nothing but freemium games meant to milk kids of their parents money? Nothing but shitty mobile games and live services from now on then.

Skates,

The ‘why not’ is not from the perspective of the industry - it’s from the perspective of the customer. Can you automate several tasks by using AI during game development? Sure. Will it translate into a better price or a better experience for the end-user? Let’s see.

Let’s say you give AI the unimportant tasks. You manage to reduce a lot of waste and maybe optimize your workflows. You improve efficiency. Maybe you can make more games in a shorter time span. Will you be willing to sell the games for less than the standard $60? I find this unlikely. This impacts me as a consumer - why don’t I see a reduction in cost, if it now costs less? Why am I still paying the same price for something that your improved tools can make at a fraction of the cost? Didn’t my previous purchases already give you enough money to invest in AI? Where is my benefit?

Let’s say you give AI the big tasks - you make it write story, generate graphics or code. But AI’s current level doesn’t allow for originality, or even cohesive thought. You’ll be churning out garbage until your AI is actual intelligence. This again impacts me as a consumer - why am I sponsoring your experiments with my money? Why am I paying the same for garbage as I would for quality content? Will you share your end-game profit with me? If I buy your first games to support your endeavor, do I get the next versions for free? No. I don’t. I’m just wasting money on inferior products, and when they become superior - I will reap no benefits.

So - sure, let the companies throw themselves at this. But I’m not investing my own cash in their research.

darkdemize, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

I know the Square from my childhood is long dead, but it would be nice if they could stop desecrating it’s corpse.

dangblingus,

The 5 downvotes are from crypto holders or Sam Bankman-Fried’s alt accounts.

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