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YurkshireLad, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

The Enshittification continues! I have no interest in playing games on Netflix so they won’t get ad revenue from me.

chloyster, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

This sucks lol. I actually think netflixs gaming selection is pretty solid. I will immediately lose interest if they pull this though

alyaza,
@alyaza@beehaw.org avatar

what would you say is the stuff of note in their selection currently?

chloyster,

On Android, not including stuff you can also get outside netflix:

  • deaths door
  • into the breach
  • shovel knight pocket dungeon
  • Poinpy (from the downwell dev)
  • Spiritfarer
  • Moonlighter

There’s also a few things that you can get through Netflix that’s also available outside of it, like dead cells, world of goo and btd6

Overall it’s my go to place when I feel like finding a game to kill some time. They have a lot more than that but those are some of the higher quality ones

Stillhart, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

Netflix has a gaming service?

Spacemanspliff,

Yeah I don’t have a PC for gaming so I can’t speak for their PC catalog but they have a couple really nice android exclusives.

kratoz29,

but they have a couple really nice android exclusives.

And that is a big issue.

regul,

It’s the same as Apple Arcade, essentially.

kratoz29,

Yeah, they just want a part of the cake, as pretty much everyone else.

Stillhart,

I like… don’t even have an idea in my head of what we’re talking about. Is it like Gamefly for renting video games? Is it like Epic Games Store, a pathetic attempt to cash in on Steam by offering the exact same service but worse? Is it like Amazon App Store, a pathetic attempt to copy the Google App Store but worse? Is it games you play on your TV with the TV remote? (I’m pretty sure I have seen one of two of those on Netflix that my kids played.)

I could look it up but they might see that as interest, and I’m really not interested. Just OOTL.

Donut,

You have access to a bunch of games accessible through the Netflix app or directly through your app store. Most of the games are available elsewhere and pretty solid like Moonlighter, Terra Nil, Oxenfree, Spiritfarer, Storyteller, Into the Breach. But they are (were?) ad-free full versions of the paid counterparts

Stillhart, (edited )

So weird… I wonder why they have this whole thing that I had no idea about. I’ve been using Netflix since they were a DVD rental service and I’ve been gaming since the days of Wing Commander and King’s Quest. You’d think I’d be the target demographic yet it’s news to me that it even exists.

EDIT: Oooooh, it’s mobile only. I get it now. It’s really obvious in the app but I never watch Netflix on my phone. And yeah, it’s basically the Amazon app store all over again.

blindsight,

It’s a huge discoverability problem. Most people won’t use Netflix on their phone.

I guess you might find this if you have a tablet?

cdipierr, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service

I love companies swinging between “we have to increase your subscription costs to allow us to offer more great features” and “our customers are excited about our new features so we need to leverage advertising to continue providing them”. Just repeat until everything is loaded with ads AND costs twice as much!

alyaza,
@alyaza@beehaw.org avatar

honestly, the thing that gets me here is–who even focuses on Netflix Gaming in the first place? i never hear about stuff dropping in their ecosystem, and so it really feels like an afterthought service to begin with that they’ve bolted onto their main business

sigmaklimgrindset,

Ok no joke, I discovered Dead Cells, one of my favourite rougelike games currently, through Netflix. I was browsing through Netflix mobile, saw that they had a gaming section, and that was one of the first suggested games.

I now own 3 copies of Dead Cells+DLCs (one for every platform I game on). However, I don’t have a Netflix subscription anymore, lol.

Revan343,

They have a few good games, I really like Moonlighter

agressivelyPassive,

And that is exactly the problem.

They throw a half assed product at the wall without notifying anyone, nothing sticks, so now they’re throwing in ads to recover costs.

I really feel like the C suites of these companies are run by complete morons, without hyperbole. These people are not good at what they’re doing. They just floated to the top during a period where money was free and being bold was more important than being right.

FfaerieOxide, do gaming w Netflix is reportedly exploring adding in-game ads to its gaming service
@FfaerieOxide@kbin.social avatar

Sega Channel never did that shit. 😒

Pepsi,
@Pepsi@kbin.social avatar

Yeah it was amazing for the 3-4 hours it worked every day.

Damn haven’t thought about that shit for 25 years.

daniyeg, do games w A record 14,000+ games were released on Steam in 2023

the way i try to make sense of it is imagine if every commercial movie was released on the same platform. when i say every movie i mean every movie. every movie from film school thesis that got a limited screening in the local cinema to hollywood blockbusters, from every country of the world, USA, china, india, nigeria, etc… all released on the same platform. i’d bet it would probably have the same amount or even more movies than steam has games. valve just has that kind of global monopoly on the PC gaming space. we only tend to see the shovelware since they are predominantly made to swindle cash out of highest value customers which are english speaking people either in anglosphere or in parts of europe that english literacy is high. we never get to see countless good or bad chinese games because… well they are in chinese.

don’t get me wrong steam is filled with crap and scams but it’s because everything is filled with crap and scams. although actual moderation from valve would be welcome. it’s a hard problem but they got the money and no excuse.

KingThrillgore, do games w A record 14,000+ games were released on Steam in 2023
@KingThrillgore@lemmy.ml avatar

And only about six of them were good.

MrScottyTay, do games w A record 14,000+ games were released on Steam in 2023

And 13,500 of them were Hentai puzzle games

Phegan, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

Just like companies aggressively used NFTs and we know how well that worked out.

dangblingus, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

Cool. I’ll continue to aggressively avoid Square Enix games like I have since 2017.

thorbot,

I’ve had zero interest in anything Square Enix makes except the new Super Mario RPG, because otherwise it’s all weird ass weeb shit with the most convoluted storylines that need an undergraduate degree in the lore to understand it. I doubt AI will make that less of a problem.

stephfinitely, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

Honestly for open world RPGs I can see AI used for making the world feel more alive and creating side quests on the fly. But it really needs to be done right.

dangblingus,

Side quests on the fly? That already exists. Oblivion, Fallout 3, Skyrim, and Fallout 4 had radiant AI quests. I would much rather have a game that was hand made by humans where the quests that exist are the quests that were designed. Or, in the case of radiant AI, heavily guardrailed randomness.

Zahille7,

The only radiant quests I can think of in Oblivion were after you had finished the Dark Brotherhood or Arena quest lines. I don’t remember any other random quests from that one.

Phegan,

That’s still not really AI, it’s just procedural generation wrapped in a new buzz word.

ekZepp, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI
@ekZepp@lemmy.world avatar
cyberpunk007, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

AI is such an annoying buzzword at this point. “oh have you heard of AI? We need AI!” Say every industry, and probably even the dairy industry.

mcc,

But why not? If an industry isn’t already fully automated, AI can be considered no?

dangblingus,

No. Hence why it’s a buzzword. The CEOs don’t know how it works, just that it somehow reduces payroll. For AI to do what you want it to do, you have to train it on hundreds of thousands of relevant data points over many weeks/months/years. That takes manpower, and consequently, payroll.

Also, games are supposed to be art. An expression of the humans creating it. Automating the games industry would make any MBA grad jizz in their pants, but it’s antithetical to the survival of the medium and, consequently, the industry. You want nothing but freemium games meant to milk kids of their parents money? Nothing but shitty mobile games and live services from now on then.

Skates,

The ‘why not’ is not from the perspective of the industry - it’s from the perspective of the customer. Can you automate several tasks by using AI during game development? Sure. Will it translate into a better price or a better experience for the end-user? Let’s see.

Let’s say you give AI the unimportant tasks. You manage to reduce a lot of waste and maybe optimize your workflows. You improve efficiency. Maybe you can make more games in a shorter time span. Will you be willing to sell the games for less than the standard $60? I find this unlikely. This impacts me as a consumer - why don’t I see a reduction in cost, if it now costs less? Why am I still paying the same price for something that your improved tools can make at a fraction of the cost? Didn’t my previous purchases already give you enough money to invest in AI? Where is my benefit?

Let’s say you give AI the big tasks - you make it write story, generate graphics or code. But AI’s current level doesn’t allow for originality, or even cohesive thought. You’ll be churning out garbage until your AI is actual intelligence. This again impacts me as a consumer - why am I sponsoring your experiments with my money? Why am I paying the same for garbage as I would for quality content? Will you share your end-game profit with me? If I buy your first games to support your endeavor, do I get the next versions for free? No. I don’t. I’m just wasting money on inferior products, and when they become superior - I will reap no benefits.

So - sure, let the companies throw themselves at this. But I’m not investing my own cash in their research.

Tronn4, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

I rwas this as them saying they’ll be cutting jobs left and right using an AI based solution to keep more profits for the top instead of making game characters smarter

mcc,

Where did you get the sense SE is like that? Or their new CEO operates that way?

Mnemnosyne, do games w Square Enix’s president says it will be ‘aggressive in applying’ AI

This is actually what I look forward to most in gaming in the next decade or two. The implementation of AI that can be assigned goals and motivations instead of scripted to every detail. Characters in games with whom we as players can have believable conversations that the devs didn’t have to think of beforehand. If they can integrate LLM type AI into games successfully, it’ll be a total game changer in terms of being able to accommodate player choice and freedom.

ChaoticEntropy, (edited )
@ChaoticEntropy@feddit.uk avatar

I wonder if they’ll spend as much time defining what an LLM shouldn’t be talking about/doing as they would defining what a non-LLM should be talking about/doing.

TwilightVulpine,

This is something I used to be excited for but I only have been losing interest the more I hear about AI. What are the chances this will lead to moving character arcs or profound messages? The way LLMs are today, the best we can hope for is Radiant Quests Plus. Not sure a game driven by AIs rambling semi-coherently forever will be more entertaining than something written by humans with a clear vision.

dangblingus,

Characters in games with whom we as players can have believable conversations that the devs didn’t have to think of beforehand.

Correction: characters in games will have soulless cookie cutter paint by numbers responses that sound hollow and lifeless. AI doesn’t generate, it only remixes.

Also, have you interacted with a LLM? They’re full of restrictions and they’re not very good at finding recent data. How would that implement in a video game? Devs would have to train the LLM to basically annihilate their own job as writers. Which still wouldn’t really save the dev company/publisher any money or time.

KingThrillgore,
@KingThrillgore@lemmy.ml avatar

Unfortunately Ubisoft is ahead of the curve and is using AI to handle “barks” in its writing process to accomplish this. It’s not going very well.

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