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Corigan, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

Fucking come on…

If your motivated by fear of right wing backlash maybe you’ll be motivated by a left wing backlash you spinless fucking turds.

Naia,

Like I feel they should want right wing nuts to be mad about the game. They won’t stop talking about media that are mad about and so many conservatives will still buy the thing even just to destroy it and virtue signal to the other idiots.

The left? Some may still buy it, but most don’t talk about it at all. The idea of “go woke go broke” has always been a message of intent, not reality, at least in the modern era.

Nothing makes me want to try a game or watch a show more than legitimate, non surface level representation that incels whine about.

GrindingGears, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

Nothing screams, “I’m a piece of shit”, like basically putting on blast you are a piece of shit. I, too, never fully agreed with DEI as a whole. But I understand and appreciate the context and the point, and the necessity. It’s nothing to be mocked.

I also don’t look at the video game industry for inspiration though. Somehow the video game industry has a more rape-y and toxic culture than even the grimiest hockey dressing room. All that incel rage, I suppose.

ElcaineVolta, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme
@ElcaineVolta@kbin.melroy.org avatar

I am really good at not buying games from chud studios, I can just play Dark Souls forever, don't try me.

Blackmist, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

They’re all NFT based asset flips, aren’t they?

realcaseyrollins, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme
@realcaseyrollins@thelemmy.club avatar

I don’t know if leaning into the Velma effect will be a profitable long-term play

ech, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

One good thing to come from this shitshow is that it’s made it really easy to figure out what people and companies to never support again. Before I might’ve accidentally supported a bigoted, shithole developer. Now I have a historical record of entities not worth interacting with, let alone giving them money.

ConstableJelly, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

Glad to see a publication pushing back on the recent asinine comments and behaviors from CI.

CaptainBasculin, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

It’s something not every game needs for sure; since it’s based on real world based feedback when a game could be way beyond the world’s scope.

But putting it as a marketing thing is as dumb as putting dei as a marketing thing. Whether it’s needed or not will depend a lot based on what the game’s story and theme is based on.

optissima,

putting it as a marketing thing is as dumb as putting dei as a marketing thing.

Idk chuds love licking the capitalist boots and pay extra for it, and the investors care only about that. When you view it through that lens, it’s not dumb.

It’s something not every game needs for sure; since it’s based on real world based feedback when a game could be way beyond the world’s scope.

What is this attempting to convey? I think it got lost in typos.

CaptainBasculin,

I mean the game being in an universe where applying general sense wouldn’t fit at all

optissima,

You must at some level make a product that is attractive and relatable to your audience or you will never sell a product, and the only way to do that is by taking aspects of the existing world.

shalafi, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

In both Left for Dead games, somebody had to either play a black person or a woman. Hell, in L4D2 two people had to play a black character, and one was, gasp, a woman.

Got 2,000 hours in both games. Never heard a complaint or even a jokey racist comment. None.

No one whined and the games were a smash success, people still playing.

flamingos, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme

Lol, so the “just make good games” crowd need to use bigotry as crunch to salvage their games’ reputation.

Jax,

Yes, marketing schemes often capitulate to the lowest common denominator. This is why Veilguard happened, and it’s why we’ll see some equally atricious dogshit from the opposite end of the spectrum.

tacosanonymous, do gaming w Video game publishers are starting to use "anti-DEI" as a marketing meme
@tacosanonymous@lemm.ee avatar

This is some of the dumbest shit I’ve ever seen. There are plenty of “anti-woke” devs already and they make really shitty games.

newthrowaway20,

I know it’s not video game related, but this made me think of the critical drinker and the god awful ‘non-woke’ movie he made.

SweetCitrusBuzz, do gaming w New Square Enix policy will clamp down on harassers, bigots and "unreasonable" compensation requests
@SweetCitrusBuzz@beehaw.org avatar

In my naïve hopes I hoped this could be from stopping harrasment within Square Enix and its development partners, but alas no. It is stopping fans from harrasing, which is good but really they should turn that policy inwards as well.

sic_semper_tyrannis, do gaming w You’ve probably played 2005’s most experimental horror game: Designed as pranks, early internet "screamers" were pioneers

2005… Jeez

petrescatraian, do gaming w You’ve probably played 2005’s most experimental horror game: Designed as pranks, early internet "screamers" were pioneers

@alyaza I hated this so much lmfao

Ignatz, do gaming w You’ve probably played 2005’s most experimental horror game: Designed as pranks, early internet "screamers" were pioneers

archive.org/details/scary-maze-gamewinterrowd

I remember playing this back in the day. I just replayed it, and even though I knew exactly where it was going to pop up, it still startled the s*** out of me, lol.

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