And screw anyone going ‘but then how money?!’ while it infects billion-dollar business models. There’s no amount of money you can pay, where greedy suits won’t imagine taking your money and selling your eyeballs.
There is an ethical advertising system that works well: opt-in catalogues. I love Costco’s monthly ads, IKEA’s catalogue, Amazon’s holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.
My problem with ads is that it tries to get me to buy stuff when I’m doing something where I don’t want to buy stuff, like watching TV, browsing the Internet, or playing a game.
A game engine isn’t the right place for ads. Leave that to storefronts and other areas where I’m already looking to spend money.
It’s crazy how Forza Horizon came out of nowhere when NFS, TDU, GRID were having their time and has now become the benchmark of arcade racing. Or in other words, devs from all these franchises joined playground to make Forza Horizon what it is today.
Oh good, now I can play a game I payed for and see some ads. Maybe they’ll add skins in games where some character will wear a Taco Bell shirt or change health potions to “Vitamin Water” bottles
On the bright side, a lot of the scene might come out of retirement to crack and clean up this shit or we’ll get new adblocking technology/ software. That said, fuck unity.
I don’t want ad blocking in my games, because I should never see ads in something I paid for. I hate that trend in streaming services, I hated it in mobile games, and I absolutely will not tolerate it in desktop/console gaming. I’d rather not play games than see ads there.
I wonder if it will be that integrated. perhaps if you’re a PC player you can solve all these issues for most non multiplayer games by simply cutting the internet out when you’re not using it to download updates from steam.
if it’s just like a taco bell skin dlc, I’m fine with just ignoring it. it’s the same thing as 47 having the clown costume in hitman. it’s an ignorable goof at worst and maybe at best creates an interesting choice for modders.
don’t get me wrong this is fucked, and John riccatello should really be dismissed after the wave of lawsuits overwhelm unity.
The article suggests it's strictly for smartphone apps. Could just be vague wording on the part of the article, but I struggle to understand how this would be as feasible for console or PC releases.
perhaps. I miss the days when you could airplane mode your way out of ads on your phone. the solution of course was to pay for premium games which are way better than a shitty skinnerbox anyway. but most casual gamers don’t want to
Apple engineer here, from what I understand most of Unity’s competitors in the we space are significantly better paying and performing. We keep hearing from developers that nobody wants to use Unity’s product because of that. AppLovin, the one named here, outperforms Unity Ads by as much as 800% in some titles, according to a contact of mine at a game studio. With a difference like that it’s hardly surprising nobody is choosing Unity Ads.
This reeks of desperation, but one wonders how effective it could be - because this demand to drop AppLovin is basically cutting off the revenue faucet for these same developers they’re now trying to extort. No Unity fees but no good income either…
There’s this one guy on youtube(www.youtube.com/), who said about business: [paraphrasing] “Sometimes things go well, and sometimes, you dry to get the change stuck between the couch cushions”. And you’re right, this pretty much does seem like a desperate move if you think about it.
Yeah, I love that analogy. When companies deviate from their core business model to try to increase revenue, it’s a symptom that the company is dying. If they’re having profit issues (which I doubt), a healthy company would innovate to attract customers, not to lock them in.
Ok, hear me out. My intuition tells me its because consoles are subsidized. The manufacturer loses money or breakes even in order to make money back in the games sold. I think Nintendo is an exception. So having the additional expense of having to support them harms the hardware subsidy model.
Maybe, but why should that exempt them? If the model doesn’t work anymore then it doesn’t work. Who cares. They’ll still sell consoles and make money. They might cost more upfront or something, but they’ll still sell them.
Seems like repairs would increase the usable life of the console, thus allowing the user to buy more games for it, letting the manufacturer get over more money out of that purchase.
What’s the alternative, they fix it for free in a recall instead of selling parts? Someone buys a new console which is another loss for them with limited chance to make it up? The person gets upset and buys the competition’s console?
Wouldn’t that be an argument for right-to-repair? If the user has to buy another console because theirs broke, the company has made twice the loss for the same number of games bought (or fewer, because the user has less money to spend on games). Reparing looks like a win-win here.
I have mixed feelings on this new pre-expansion FFF series. On one hand it feels like we are back in the good old early access days with new content pouring out regularly, on the other we know that this expansion will not be made available until a while…
At least it gives me time to finish my full-Pyanodon game… lol…
I’m blown away that they even think this is less controversial or a solution. Brain dead company should cease to exist. I’m totally fine with no new games made with unity.
Reminder that the unity ceo once suggested they (apparently he was at ea at the time) could start charging players money for reloading guns hours into a game once the player gets invested enough.
These guys are cartoonishly evil. But also completely lacking in any actual common sense.
They literally never seem to think more than one step ahead, it’s pathetic. Sure they might gain some money by screwing everybody over short-term, but long-term they’re going to lose millions when everyone abandons their game/platform for something else. Look at Blizzard, classic example, they’ve screwed themselves over by trying to screw the customer over, they would have made more money if they just kept Overwatch one going.
Soma is pretty awesome, features a mode where you can't be hurt by the enemies, I enjoyed it immensely on its environmental and story merits while playing on that mode.
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