eurogamer.net

Murvel, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

Fucking pathetic

TimLovesTech, (edited ) do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

For anyone not clicking thru:

In full, the don’ts are:

  • Do NOT insult other influencers or players.
  • Do NOT use any offensive language/humour.
  • Do NOT include politics, violence, nudity, feminist propaganda, fetishisation, and other content that instigates negative discourse.
  • Do NOT use trigger words such as ‘quarantine’ or ‘isolation’ or ‘Covid-19’.
  • Do NOT discuss content related to China’s game industry policies, opinions, news, etc.

I see this as them wanting influencers to focus on their game, instead of using the game as a platform to wade into these other topics that focus on the country they happen to live in. And this being an election year in the US ,and the Right having spread wild conspiracy theories about China for years now, them not wanting any of that stuff to overshadow their art doesn’t seem all that crazy of a take. Basically they are saying they want influencers to talk about the game and to leave politics to /c/politics.

Oh and this is of course only sent to influencers, so just people they are giving the game to for free. The rest of the world (including influencers that buy their own copy) are of course free to do whatever they are legally allowed to in their jurisdiction.

Edit - I just want to add an edit after reading the IGN article someone linked above, that I am not siding with or defending any of the gross things coming from people working at this studio. And I guess this would come down to if people can separate the art from the artist, which I personally struggle with in many instances.

Jaderick,

The use of “feminist propaganda” over “misogyny” seems very deliberate.

tja,
@tja@sh.itjust.works avatar

Yes, because it seems the studio doesn’t have any problem with misogyny

TimLovesTech,

Oh for sure. I do wonder what part the Chinese government takes in shaping the wording of “exports” like this too.

yamanii,
@yamanii@lemmy.world avatar

None, Azur Lane chinese is completely different and censored from Azur Lane’s JP and global versions.

kazaika,

I might give them the benefit of the doubt and say its a translation issue

Maggoty, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

So a video of the game overlaid by a feminist manifesto?

Etterra, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

Well now I wish I was an influencer so that I could get paid for giving China the middle finger.

FeelzGoodMan420, (edited ) do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

deleted_by_author

  • Loading...
  • StoneyDcrew,

    Edit: downvoted for not wanting to pay attention to stupid controversy about video games? Weird…

    It’s one thing to live peacefully in ignorance. I get it. it is exhausting keeping track of every shitty thing a company does when it’s so much easier at the end of an exhausting 9-5 shift to avoid news and play your games guilt free without thinking about who it’s hurting.

    It’s a completely separate thing to brag that your ignorance somehow makes your way of life superior.

    People caring about these issues, and sometimes leading to actions being taken because of that, all makes the gaming industry, or to be hyberbolic; the world a better place.

    It’s fine to avoid news on controversy and just blindly enjoy games, but don’t lie to yourself (and others) by pretending that it is a good thing.

    Coelacanth, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage
    @Coelacanth@feddit.nu avatar

    The dev has a storied past^[1] of sexism and misogyny, so this shouldn’t come as a surprise. The COVID stuff is amusing but unsurprising considering it’s a Chinese studio.

    TimLovesTech,

    Reading through that made me feel gross. It does seem to be acknowledged by women in China as a cultural issue (as well as globally online).

    Sexism is, and continues to be, a global problem. But the difference, as both Zhong and Monica F. pointed out, is that the Chinese government and overall cultural attitudes continue to actively discourage women and their allies from fighting back. There’s no one telling harassers “no.”

    turmacar,

    This feels like the second round of this going around as the AI articles / lazy sites pick it up.

    It’s a doc ‘sent’ to one guy who had 12 followers on medium before this started blowing up. It was edited after it was sent out to be the real marketing email of the company instead of a gmail address. The doc is still owned by that gmail account, which isn’t typically how companies operate.

    I guess they’re getting their viral moment so good for them for generating content?

    AmidFuror, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

    Are analogies using A.A. Milne characters OK for describing the game?

    Rentlar,

    Oh bother…

    NocturnalMorning, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

    I was excited to play this game until I saw this. Now I kinda don’t want to play it.

    Rentlar, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage

    The guidelines are also likely in place to avoid mention of previous reports of misogyny at the studio. Posts from Game Science CEO Féng Jì including sexualised and misogynistic language were reported on in 2020, while IGN also reported on the studio’s history with sexism.

    Lol, a Streisand effect here.

    rickdg, do games w Black Myth: Wukong studio requests influencers not include "feminist propaganda" or Covid-19 references in coverage
    @rickdg@lemmy.world avatar

    excuse me wtf

    t3rmit3, do gaming w Silent Hill 2's remake dares to modernise a classic, and is largely succeeding

    SH2 is my partner’s favorite game, and I’ll be interested to hear their assessment of this. I tried SH2 on PC a few years ago, and the tank controls were just so outdated it took me out of the game.

    navi, do gaming w Silent Hill 2's remake dares to modernise a classic, and is largely succeeding
    @navi@lemmy.tespia.org avatar

    🐰

    TimewornTraveler, do gaming w Dead Cells receives its final major update today, seven years after release

    still haven’t tried it! it’s in my library

    Jimbo, do gaming w Splitgate 2 plays great - but its new focus on objective-based 4v4 team games may be a turn off [Eurogamer]
    @Jimbo@yiffit.net avatar

    For god’s sake, I just want a shooter with simple deathmatch!

    Varyag,

    Swear to Jah, all we need is a proper modern, moddable Unreal Tournament.

    Jimbo, (edited )
    @Jimbo@yiffit.net avatar

    While it’s not ideal there is something actively played out there, with plenty of custom maps and kind of recent…

    I’ll copy-paste a previous comment about it here:

    Though development is long dead, the servers were taken offline recently and it was delisted by Epic, people are still playing the Unreal Tournament pre-alpha (commonly called UT4) which you can get here: www.ut4ever.org/downloads

    You’ll also need to register an account here and merge it with an Epic account: ut4.timiimit.com/Instructions/UT4UU

    The download should come with the unofficial update which gives access to the private servers, I play on the Unreal Carnage servers regularly which often gets 8-15 players at a time, more than enough for some deathmatch. Would love to see some more people around!

    (Mind I’m in New Zealand, which is why my ping is so high, the netcode handles it well somehow)

    https://yiffit.net/pictrs/image/f92936be-c121-4854-99fe-320b4b5718fc.jpeg

    Varyag,

    Oohh, I heard about that. I’ve just kept playing the community maintained UT’99 and a little bit of 2k4.

    Drathro, do gaming w Splitgate 2 plays great - but its new focus on objective-based 4v4 team games may be a turn off [Eurogamer]

    The shift from “we’re making a fun and relatively casual arena shooter with a neat gimmick and extremely rewarding fundamentals” to “we’re making a generic e sport shooter” was swift and, frankly, uncalled for.

    theangriestbird,

    Yeah it bums me out to see the shift. I hope it’s more accessible than it seems on the surface, SG1 really clicked with me for a while there.

    Drathro,

    My friends and I all LOVED the pick-up nature of SG1. We’re all adults with busy lives, so hopping into a ~5 minute casual match was just so easy. And the casual nature made it feel like we could have success without “grinding” the game. I guess that is explicitly not the intent of SG2.

    DoucheBagMcSwag, (edited )

    Nope it’s not… Another live service with a never ending treadmill of rinse repeat and spend on micro transactions…oh and be sure to play as long as possible for engagement metrics.

    The developers officially sold out

    chloyster,

    Yeah… Kind of bummed on it. I’ll try it out with some friends but I doubt we’ll play it for long

    DoucheBagMcSwag,

    Passion project vs corporate venture

    stardust,

    Their trailer with esports people had me going who even are these people and why would I believe anything coming out of their mouths when they are the equivalent of infomercial sales people with them being paid to be in it. Is it really the best way to market a game?

  • Wszystkie
  • Subskrybowane
  • Moderowane
  • Ulubione
  • fediversum
  • niusy
  • informasi
  • esport
  • test1
  • muzyka
  • NomadOffgrid
  • lieratura
  • rowery
  • Technologia
  • Spoleczenstwo
  • retro
  • krakow
  • motoryzacja
  • sport
  • slask
  • Blogi
  • giereczkowo
  • MiddleEast
  • Gaming
  • Pozytywnie
  • tech
  • Psychologia
  • FromSilesiaToPolesia
  • Cyfryzacja
  • ERP
  • warnersteve
  • shophiajons
  • Wszystkie magazyny