How else do you want to handle a CEO owning stock? From his perspective: He sees hard times coming for Unity so he sells his stock. At the same time he tries to turn the situation around, uncertain if he will succeed.
And AFAIK the trades are public so everyone would know that the CEO is sceptical about the company’s future. There are obviously problems with the ToS changes but is the stock selling really all that relevant in this discussion?
The selling was planned a long time ago right? I think the main problem here is a CEO owning stock in the first place. If he owns stock he will obviously sell it when he no longer thinks it’s a good investment. And if it’s planned some time ahead it’s not exactly inside knowledge. At least I don’t think that this is a bad case of insider trading.
Yes even if they backpedal no one knows if they don’t try something again in the future. So everyone who can switch to a different engine should do so.
I’ve used unreal professionally for 10 years. It’s not very good for smaller teams. There is plenty of reason to pick another engine over it. Unreal is great for medium to large studios. 15 people or more. It can absolutely be used with less but the pain of doing so it’s more apparent.
Also before this whole unity fee change, unity was cheaper than unreal. Although I’ve always skipped over it because I want source access.
I don’t see an official statement but it would be really amazing for a company that is asking everyone to follow the new rules to ignore the well established laws at the same time. They can have whatever opinions they want but these places are recognized as such.
I mean, they kinda started that by the statement already. They could have just limited it to a pre-approved list of charities, but instead, by not calling it a charity, in direct contradiction with US law, they’ve dragged themselves further into the clusterfuck, as if that were somehow possible.
The 2020s hot new business practice is self immolation through hypercapitalist greed and assuming that just because you're the most popular in an industry you're the only choice.
Finally an article that goes beyond the drama and misinformation. It is not just about the new fee, which realistically is nothing compared to what you would owe epic for the same level of success.
What sucks is the shadiness and the deceptive nature of it all. I am sure the executives felt really clever and thought it would almost fly under the radar After all, they managed to spin this as not-a-royalty after years of boasting that Unity wouldn’t have any.
The new changes are essentially this :
You’re forced into going with the pro or enterprise license past a certain revenue (which was sort of a thing already).
You’re forced into serving Unity ads, or else you get charged a some royalties, which realistically should still be less than what UE charges.
You’re forced retroactively into it, as they deleted the old TOS behind the scenes.
They’re definitely not being upfront about their intentions, and due to their complete aversion to mentionning the word royalties, they managed to deceptively make up a lie that sounds worst than the actual truth. Even though this is a move targetted at multi-mullion dollars productions, actual students and hobbyist are now worried about being charged per user downloads, which is not happening.
It is sad to see, Unity went from being owned and operated by people who truely cared. I worked there for a number of years and most leaders and employees truely believed they were a force of good in this otherwise shitty world. It is crazy how much the company changed in just a number of years/months. It sucks, and whoever ended up in charge robbed both the employees and the users of something great.
John was a smooth talker, and even as the company was turning corporate and seemingly stepping on old values, he was very good at making sensible arguments and justifying the company transformation. I can’t help but feel deceived now. Ultimately I left the company because I disagreed with so many decisions. Virtually my entire backlog was stuff I disagreed with and I just couldn’t justify waking up in the morning. We’re long past the “Users first” slogan which made Unity so popular with indies.
You’re leaving out what’s really the key problem with the new pricing, which is that it is per install. It’s an unlikely but very possible scenario that a developer could lose money (inexpensive game with an abnormally high number of reinstalls).
The pricing incentivizes “live service” or ad-supported games that constantly extract revenue from users rather than “buy once” games.
Their pricing is based on "trust me bro" currently, since they don't have details on how it will work. They say it was installed i number of times, therefore you owe them j. No need for a bot farm when they can just lie, since we have no way to verify their numbers.
Fair enough, this is an atrocious billing system, but I I firmly believe that this is simply a gimmick to get around charging royalties without calling it so. Maybe I am biased, but the people working at Unity are not monsters, and I believe the employee who posted publicly and stated that the people implementing this system made sure that it would be under-reporting installs is speaking the truth. I think there is this misconception that Unity is simply gonna fire an event for every install and charge you directly for each report, but there is no way that this will be this simple. In all likelihood they will use this to keep a list of the popular games, and the actual fee will be based on heuristics like estimated sales and whatever other analytics and ads generated by the game clients. Sure it is a “trust me bro” system, yes it’s bad, yes it could be abused, I think it is fair to call it out and ask for a more transparent system, but deep down I just don’t believe that Unity is evil and did this to abuse the developers.
In all likelihood THEY will be the one forced to under charge, and really they’re doing this to force you into their ecosystem so it is likely that they will reach out the studios individually before incurring the fees. The whole thing is worded in a way that past a certain level of success, they will charge you royalties unless you play ball with them and serve ads and buy in other services. I would not blame anyone for calling it scummy, but I think it is important to understand their motives, they want to force your hand to use whatever they’re selling. The installation fee is just a smoke screen, they have nothing to gain bankrupting studios by making up numbers. Of course, this is just my own take. I think I have a fairly good understanding of how they operate, but I could be wrong.
Magic, thanks for posting this. I’ve been trying to find a good and clear explanation of that been going on since I started reading about people getting upset with unity during the week.
Unity is mad that mobile game companies acquire millions of users in a few months as they transition from soft launch to global, and then sell their companies for millions - if not billions - of dollars.
They want a cut of that pie, and in true unity fashion, they chose the most inept way of doing that.
If you have developers of games like Cult of the Lamb feeling scared, you did it wrong.
You protect your indies, you protect the people making art with your product. The people who invested 3 million and are making billions in the mobile ads game? That’s your target.
How they could be this inept is astounding…
Also, I’ll echo the other commenter’s statement in saying the article is very well written. They just weren’t able to really answer the “why” portion very well. John Riccitiello wasn’t wrong when he said this plan wasn’t designed to affect 90% of their customers - but it also doesn’t mention how that remaining 10% makes more than that 90% combined.
They’re wet go, John Riccitiello! That’s why I recognized that assholes smirk in the thumbnail. He used to be president of EA. No surprise he’s brought those scummy tactics over to unity.
PR Guy: I dunno, boys, the headline 'Our boss is okay, you'd probably be fine sticking indie and not being owned at all' doesn't look... good. I'm thinking maybe we just... completely reverse that, yeah that's more like it."
Doesn’t really make any sense at all to investigate it again since nothing at all changed for the EU, and the streaming changes offered for the UK make it more competition friendly.
So this will apply to games that have already been distributed on stores as well? How the fuck is such a change in the terms even legal?
I guess this will mostly impact F2P mobile devs since they will lose most money from installs. The good news is that Godot is more than capable for those types of games.
Rule 4: get fucked by better and cheaper products (Unreal/Godot)
Rule 5: make an obituary presentation on what went wrong (hint: it’s always management)
Unreal engine will probably do the same shit than Unity, Unreal engine might be opensource (not FOSS), I think there’s the same clauses about production royalties.
I think Godot will not win simply because Unreal is so much better for 3D games what most comercial games use. I think Godot will become the indie favourite for 2D. Where it goes from there I’m not sure. Is the revenue sharing not enough to carry the game engine? Unreal/Epic is a special case. But is Unity mismanaged so hard? It still has huge market share.
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