I’m not entirely oblivious to gaming news, but the literal first I had ever heard of this game was when they announced that it was being shut down. Methinks after eight years of development it could’ve had a few more dollars tossed into the marketing budget.
Word of mouth of something great/fun and exciting should be all the marketing a company really needs. I personally don’t trust or listen to any ads. They are cancer to the brain and eyes/ears because it’s typically lies or false claims…or they make cinematic trailers which don’t even represent the game at all because… cinematic.
That can even be a guide to many things like tools, if it’s pricy but has good word of mouth and not heavily advertised (sometimes the biggest expense) then it might just be worth the cash
I don’t think this game even lasted long enough for word of mouth to have popularized it. I didn’t hear about it until it was dead. I am wondering how many players Helldivers 2 had at 11 days (not a great example because it was an existing IP with existing fans). Could they have made it if the game had actually been good? I am not sure. Shutting down super fast got them more publicity than anything else they did.
I’m not against basic advertising, it fulfills a very useful role, letting you know a product exists, with what functionality and pricing and so on. Of course that’s a minority of advertising these days
Marketers actually place these into different categories of advertising goal. One kind might just exist to make people aware of a product and its role (eg, vacuum cleaner attachment) whereas others spend longer convincing customers it’s something they want/need. There’s yet another category that I think relates more to direct advertising and isn’t as common for mass products like games.
Yeah, they definitely didn’t market it very well, at least to the PC crowd. It seems the PlayStation version is doing much better, with advertisements in the PSN store.
itsnt it some generic looking shooter stuffed with micro-transactions? I really cant fathom why people even care when yet another live service “AAA” “game” gets shat out.
Aside from all of the problems with the game itself, I think they must've had one of the most unfortunate launch moments. Hero shooters had been pretty much on the downturn and then just before they launched, Deadlock went public and suckered quite a lot of the hero shooter audience into playing a full-on MOBA/FPS hybrid. And Deadlock is very quietly breaking all kinds of silly records for what's technically an invite-only alpha (currently #8 on Steam's most played with 137k concurrent players).
I’m really happy that the one time I got to visit the UK was during Liz Truss’ time in office. It was wild seeing the protestors, and when I landed back at home I heard she was gone.
On 11 December, four days after The Day Before launched to widespread criticism, Fntastic announced their closure, stating that as their game had “failed financially” they could not afford to continue operating. The Day Before was removed from sale on Steam later that day.
Day Before was basically a scam though, and they kept the servers up for a few weeks.
By all accounts this was a real game. It’s just that nobody wanted to play it.
In the last 2 years we’ve seen these live-service games fail at launch time and time and time again. The execs need to just accept that Fortnite already exists and you can’t force that kind of success.
Honestly this reeks of corporate politics. I’m willing to bet at some point in development there was a regime change, and current management pushed this out the door just to clear the board.
Everything I heard about this came seems to indicate that it isn’t terrible by any means, just mediocre and overpriced in an absolutely oversaturated genre. If management was invested in it, they probably could have spent a ton on marketing, achieved middling numbers, and then used those middling numbers to justify continued development for another few months.
I’m confident in saying that because there are a handful of shitty live service games being operated at a loss for no real reason other than shutting them down would mean management would have to actually admit they fucked up.
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