I don’t know whether it’s the case here (it’s the biggest sale of the year regardless), but often game developers will have licenses for some of the content in the game (music, most often), and when those licenses are soon expiring they do a fire sale on it. The previous Forza Horizon game comes to mind.
I used to see them all the time on Playstation. Kingdom Come Deliverance and Prey are $3 right now, Control and Shadow of War are $6, Serious Sam 4 is $6 (I might get that one). There are others too. But not as many as there used to be though.
The “sale” price you see here is effectively the “standard” price. Publishers know that most users will just wait for a sale to make their purchase, and that those too desperate to wait will be willing to pay any inflated “full” price they set.
Because it’s not just about money, that’s why you hear about the number of copies sold more than gross revenue, it represents number of interested people that can buy another product at X dollars. Every now and then exec put up big sales, pump the numbers up before the big reports.
That’s also why Nintendo games neeever go on sale.
that one depends on ones opinion tho.
personally? all the ones i did try where dogshit.
But one womans trash is another man or womans treasure as they say.
It’s okay, I’d highly recommend playing it on console though. No EA account required on console unless I’m mistaken. EA games on PC are notoriously ass.
Selling a thing to a million people for $5 makes more money than selling it to a thousand people for $70.
They’ll most likely return the price to $70 before long, so they can pick up a few whales who miss this sale and aren’t patient enough to wait for the next one.
Then… Why not just price it correctly to begin with? Huh… I’d buy some of these newer games if they cost a reasonable amount. Starfield out here charging $70 for a 5.5/10 game
Then… Why not just price it correctly to begin with?
I can’t speak for the people pricing these things, but suspect the answer has to do with whales, perceived value, shareholders, regional economics, and various other things.
I agree that lots of games are overpriced, though.
You charge the highest price you can for the people who don’t want to wait, then drop the price once you’ve run out of those customers. The temporary price of a sale creates a sense of urgency that it won’t be this cheap again for a while, and positive word of mouth from the sale customers drives more sales for a little while once it returns to full price.
Starfield wasn’t worth $70 to me, but I bought it on sale for $45 a few months later.
Price tier strategy. Get impatient people to pay $70 because they need to play ASAP. And then sales to get people who won’t pay $70. Pricing low permanently misses out on getting as much money from people who are willing to pay more throughout the year.
How is it insane? These games are made to take your money, so they quickly get cheaper until they no longer make meaningful sales. It's why you should never buy AAA games for the first 6-12 months, they will very quickly be a lot cheaper after the publishers scam from the initial hype purchases.
Instead of gradually lowering the prices, publishers tend to keep the original price and give it higher discounts as time goes on. People read it and think “wow, it’s 90% off! I can’t miss this deal!” and buy the game.
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