I don’t know whether it’s the case here (it’s the biggest sale of the year regardless), but often game developers will have licenses for some of the content in the game (music, most often), and when those licenses are soon expiring they do a fire sale on it. The previous Forza Horizon game comes to mind.
Because they’re desperate to recoup some of their money for development and the game hasn’t sold very well. Case in point: Suicide Squad is 3.49 or 4.99 for the deluxe edition. The game sold like trash so they desperately want to make some more money and hope people will go like “well it’s only 5 bucks. I may as well.”
It’s okay, I’d highly recommend playing it on console though. No EA account required on console unless I’m mistaken. EA games on PC are notoriously ass.
I used to see them all the time on Playstation. Kingdom Come Deliverance and Prey are $3 right now, Control and Shadow of War are $6, Serious Sam 4 is $6 (I might get that one). There are others too. But not as many as there used to be though.
The “sale” price you see here is effectively the “standard” price. Publishers know that most users will just wait for a sale to make their purchase, and that those too desperate to wait will be willing to pay any inflated “full” price they set.
Because it’s not just about money, that’s why you hear about the number of copies sold more than gross revenue, it represents number of interested people that can buy another product at X dollars. Every now and then exec put up big sales, pump the numbers up before the big reports.
That’s also why Nintendo games neeever go on sale.
How is it insane? These games are made to take your money, so they quickly get cheaper until they no longer make meaningful sales. It's why you should never buy AAA games for the first 6-12 months, they will very quickly be a lot cheaper after the publishers scam from the initial hype purchases.
This is why they get away with greediness - many people don’t care or can’t restrain themselves. Every company is certainly not the same. Don’t encourage and reward bad behavior.
Instead of gradually lowering the prices, publishers tend to keep the original price and give it higher discounts as time goes on. People read it and think “wow, it’s 90% off! I can’t miss this deal!” and buy the game.
NFS Unbound wasn’t taken too well by the community. I recently replayed NFS Heat (which was the release before unbound) and it is still a great modern NFS game!
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Aktywne