I hope the take away from this is that no matter if a game is live service or not it needs to run, not nickel dime players, and be good. Or it will bust.
If they wanted to focus on live service, I’m surprised they made a trilogy of games. In the meantime a bunch of other devs just kept adding content to the one game their players play.
Not good for Payday’s fans to compete within their trilogy for attention.
As an Embracer shareholder, I think i’m ready to sell at a loss and move on with my life. This company is doomed. I’ve lost more than value watching them go to shit, they’ve actively killed projects I cared about. They are going to fall apart and nobody will touch the IP.
CALLING ALL THE CONDESCENDING PEOPLE WHO KEPT SAYING “LETS JUST WAIT AND SEE” WHEN PEOPLE LIKE ME POINTED OUT THIS WOULD HAPPEN WHEN THEIR BELOVED GAME DEVELOPMENT STUDIO SOLD ITSELF TO EMBRACER
Rush your development, causing network issues, bugs, missing QoL features
Push ahead with monetization schemes despite problems
Players vanish
Surprised Pikachu face
Congratulations Starbreeze, you made a game so shitty that it’s not even worth pirating. They will practically have to relaunch the game to reclaim the playerbase at this point.
Don’t forget taking forever for an initial patch release, despite there being multiple game breaking bugs.
The state the game was at release was absolutely awful.
The only folks who kept playing that I know were folks grinding for the final levels/achievements/weapons. Which consisted of playing in unenjoyable ways like using bad load outs, doing stupid crap like tagging a billion guards, etc. Who wants to pay money for an unenjoyable grind?
They released a decent patch, some new content and DLC but everyone has already moved on. They totally screwed themselves, sucks it’s an IP that I like, but more games need to fail like this so publishers stop doing the same bullshit
Way too late to form a strike team, are they even working to fix it?
Years ago the CEO put comments to the media about wanting to make a game to run over the long term. If you want that then don’t put out a game that flops at the start.
The developers have full on ignored player feedback, and just putting in what they feel like and maybe a handful of Payday 2 brought in as a bonus. Infrequent updates on the Steam Community, never responding to users, releasing a DLC people couldn’t play and saying “have a nice weekend” on X.
A patch finally comes but it introduces new bugs, many big issues still unaddressed, game still dropping frames and unoptimized.
Are the devs shitfaced drunk while making this game? If they can get money while hardly doing work I’d want to work there.
I uninstalled the game, and even if the game were to massively improve, I wouldn’t return as the studio treats players like nothing but money generators.
Stop blaming Devs and blame corpo above them. Can’t guarantee that’s the case here but it’s almost always their fault rather than the Devs when things go wrong on a launch like this.
Maybe they should unionize or walkout or something, costumers can’t fight their fight.
As proven with Volition, if we don’t buy their game in protest they are closed down anyway instead of getting another shot at something we actually want, nothing can change from this side.
Man, was this game a disappointment. So many privacy agreements just to install the bloody thing. The entire experience was a letdown. PD2 was so so so much fun and this game arrived just wobbly and with pre-shat pants. What a damn dud.
Holy shit, it’s actually impressive to tank that hard - not cresting more than 1000 concurrent players in over a month, and hasn’t been able to beat 5000 since November… I know people love throwing the ‘dead game’ meme around prematurely, but if this isn’t dead yet, it’s definitely got one foot in the grave.
Ah, it’s good someone is looking out for the poor poor shareholders. Just earlier I saw a long line of them at the unemployment office, begging for food from passerbyes, destitute in their poverty. /s
The shareholders at the local yacht club were really bummed out because many of them were saving really hard to add another ship to their collection, and some might even have to cancel a 2 week international vacation. Ive started a GoFundMe because no shareholder should feel so deprived of those basic needs.
It really is sad these days. You can see them holding signs written on the back of Form 10-K documents at road intersections say things like:
“Need dividends. Any amount helps. God Bless.”
But really, you have to just ignore them. You know anything you give them they’re just going to blow on equities in unproven klepto-corporate business models with over aggressive spending attempting to capture market share in industries paying abusively small wages to their destitute workers. You can try to help them like I did one time:
Me: "Hey, here’s a couple of shares in a company that hires those recently released from prison for light industrial assembly work giving them a good reference for future employment. Its not worth much, but they do some good for the community."
Them: "Can I as a shareholder petition the board to fire the ex-cons, ship the assembly work offshore, and perform a stock buyback increasing the value of the shares?"
Me: "I don’t think the board is interested in that as it violates the company mission"
It’s refreshing to see evil motherfuckers being evil openly instead of trying to hide it with doublespeak or outright denying it. I love Coffee Stain Studio’s games and how they handle monetization, and this announcement makes me worried for both the studio and their projects.
Don’t worry, the business model of companies like Embracer is literally to strip mine “inefficient” businesses run by artists through short circuiting the positive feedback loop between game developers passionate about what they do and loyal fans, trashing the work environment for the employees by cutting everything, and ripping off fans until they realize the place that made the art they love is alive only in name.
We always hear about shit companies like embracer, but who are the actual people in charge? Who are the people who are very bad at their jobs and should be publically ostracized for damaging not only their ips but the lives of hundreds to thousands of working developers? Like what are their names? Who are these faceless scumbags?
Embracer is just a name to hide behind, the people involved in the decisionmaking here should be known by name, like Bobby “incredible piece of human filth” Kotick
I honestly do believe Lars Wingefors is passionate about games and the industry, he’s been trying to find a place in it his whole career, but I do not think he’s a good business man nor worthy of stewardship for these IPs.
Very well could be. I didn’t research their backgrounds. I just know from first hand experience of people who get jobs who graduated with business degrees who don’t care about the stuff they sell.
There is a precise technical answer to your question a finance person can probably give you but it doesn’t really answer the question no matter how many acronyms they throw at you.
The actual answer is that there is no reason any of this has to be rational. Business people believe so strongly that companies like embracer are valuable and have a function in society that they detect zero cognitive dissonance when said companies don’t actually do anything but buy smaller companies, dissect them and destroy value.
You can’t understand business and finance people like they are scientists, they are closer to priests of a religious sect that believe in things because of their belief system not because of some rational framework that actually supports their ideas.
I think for the rich, it is just “good practice” to commit economic violence against smaller companies, it is good hygiene for keeping the power in the hands of the rich like mowing a field once a year or something. This doesn’t fully explain how poorly some of these companies function like embracer however.
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