I just wanted to have actual, official ones shared!
This one is not official, it was done by a girl who goes by https://www.instagram.com/p/CQZUoIJrW26/?hl=en&img_index=1, she just tried her best to make a photo in the ‘style’ of the old Y2K era, and the days of PS2 ads and…everyone ended up believing it was real. She did such an amazing job of it, this one often gets shared as if it were done for Sony.
And…to be fair, the actual official ones got way worse than those I included:
Heh this post blew my mind twice in one package: I was definitely one of those that believed it was a real ad. I distinctly remember some discussions about the serialized nature of it or not. So as you said, super well done.
But secondly, the official ad you posted instead has three nipples at once? And one male two female on top? That almost seems weirder to me.
Reminds me of this post on Bluesky. These ads were wild at the time, too; even some that predate this era. There was Fear Effect, which was basically marketed entirely on the back of the game featuring lesbians when that was taboo. There was Rayman standing at the urinals with a guy in 9-5 business attire presumably staring at Rayman’s dick. The Neo Geo “You need a pair of these” steel balls “to play one of these” ad. Plus the shockingly racist European white PSP ad; that was a billboard, not a magazine ad, but it had “video game magazine ad energy”, in this case with “(negative)” at the end of it.
We need to go back. Everything now is too sterile. Publishers do not take any risks on games anymore. We don’t get games like Illbleed or Burnout from AAA funding anymore. Games that look at a genre and really ask what actually belongs in that genre.
Nowadays its all unoptimized Unreal Engine copy-paste Over the Shoulder perspective slop.
Indie is being more experimental these days simply because of how easy it is to develop video games now, but still lacks the necessary funding to create experiences on par with what AAA can offer.
To be fair, an indie dev just tossing stuff together on the weekends and evenings has everything needed in these accessible game engines to build a AAA title of 15+ years ago.
I would argue that is not true. I don’t see many Indie games that match AAA games from 2010 in polish or content, honestly. Maybe there are a few, but I cannot think of any off the too of my head. Most are like AAA of 25+ years ago.
On a technical level it may be achievable that an Indie game matches a 2010 AAA game, but I think mechanically speaking that has not happened yet. Indie games have a hard time even matching the content and polish of 20 year old games from 2005. Where is the Indie Resident Evil 4, or Elder Scrolls III Morrowind? Some Indie games try to compete, but they either aren’t polished enough, look like they released in 1999, or are too short in content to compare to those games.
That Tainted Grail game that just came out this year is supposedly the indie Elder Scrolls. Maybe you’d argue that’s AA, but that’s still a symptom of how our standards have shifted. Games like Resident Evil are also abundant these days; not so much like Resident Evil 4 in particular, but RE4 was an experiment that split the difference between old Resident Evil and modern third person shooters.
I only bring up RE4 since it released in 2005. Morrowind is even older at 2002. My point was more that there aren’t any indie games that match the content or polish of those games, as old as they are.
Its mostly a limit of indie in general. Not enough money or time to match AAA games of even 20 years ago. AA absolutely should be at minimum matching 20 year old games, but even the funding AA gets should be enough for AAA games from 2010.
That’s what I was trying to say is they have everything they need mechanics-wise built into these game development environments. The difference between AAA and indie is more on the scope of how much artwork, sound design, writing, voice acting, Foley work, etc. goes into the game
A solo independent developer can pretty easily recreate the mechanics of GTA V in Unreal for example, but they can’t realistically recreate a selectively compressed representation of the entire LA and San Bernardino counties plus a 14 hour (or however long it is) single player campaign
They were always conservative. A few years before these ads Nintendo participated in Senate hearings where they advocated for censoring the entire medium. They just had a “fellow kids” period in the early 2000s. Luckily, judging by the sales of the GameCube, most people weren’t fooled.
There’s more, but I suppose…back then shock was a tactic, the gaming industry wasn’t as clean cut and commercialized as it is now, and they were appealing to a certain demographic?!
Back in the early 1980s fresh off the video game crash of 1983, Nintendo was on the verge of releasing the Famicom in Japan, and needed a way to market the console in America.
There was just one rule. In America, video games were dead. A fad. Disco was dead, and so were video games. So it wasn’t a Famicom. It was a Nintendo Entertainment System.
In stores like Woolworths (think Walmart but not terrible) and Hills (think Target, but also a bit shady) they tried marketing the NES as an Entertainment system. It wasn’t a video game. It was an appliance. Like a VCR. It was the only way to get stores to agree to stock the damn thing. No store wanted the risk of a video game.
Well, after a year of selling, and research Nintendo found kids were the main target of their product.
So they shifted away from the electronics section and into the toy isle. There was just one problem. Toy stores in America were divided. Some isles carried toys for boys, and the other half of the isles carried the toys for girls.
A bit of market research showed that interest in Nintendo shifted slightly more towards boys. 55%‐45%.
What happens next is the key to the PS2 ads.
Nintendo chose to carry the NES in the boys section of the toy isles. Which had an IMMEDIATE influence over not only the marketing in America, but also the direction developers took their games.
There was a clear shift towards the games AND the marketing being geared towards boys 5-13.
Nintendo then DOMINATED the video game landscape. Seriously. If your mom today is roughly 80 years old, theres a pretty good chance she calls all video games “Nintendos” (regardless of brand), the same way she calls all tissues “kleenex”. Or if you’re from the south (especially Georgia) all soft drinks “coke”. Could be orange soda, it’s a coke. Just like it’s one of those Xbox 1080p Nintendos.
Well by the time of the PS2 days, that influence, even though Sony had nothing to do with it, had caked over. Video games were now very male centric, and the age range grew up with them.
In the late 80s, you were 5 years old playing super mario bros. In the mid 90s, you were 13 playing tomb raider and argueing with friends over the validity of a nude cheat code. And by 2001 you were 18 and horny, and…hey, look at these ads for the PS2. They’re edgy!
And that is my TedTalk on why raunchy dreamcast ads, and raunchy PS2 ads goes all the way back to the atari 2600 game crashing the whole industry worldwide 20 years earlier.
A bit of market research showed that interest in Nintendo shifted slightly more towards boys. 55%‐45%.
Need a source on this. The more appropriate action in those days with those numbers would’ve been to sell a blue version to boys and a pink version to girls.
There is only one magazine video game advertisement I really remember from seeing in the wild in an actual magazine, and that was the Quake 3 Arena one of a computer in a crusty-as-fuck basement bathroom in front of a toilet with just a super dirty setup.
Wow this is incredible, thanks for sharing. I find it funny that Nintendo fostered their famiy friendly appeal seemingly right after the GameCube and GameBoy Advance. Those particular ads are saucy.
Oh this was nothing. My ‘news’ posts take me some time, and effort, which is why they’re kinda on pause right now (the 17th is when I see my specialist, get blood results, see what is next etc), so for now it’s this kinda thing - smaller!
I finished "Hardspace: Shipbreaker". It was pretty fun! Much better story than most sim games.
I'm mow playing "Enderal", a totally free full conversion of Skyrim. You need Skyrim, obviously, but everything is new. New world, story, questlines, skill trees, everything. So far it's really, really good. Much better than Skyrim. It's difficult, but there is no level scaling so you can actually revisit areas when you levelled up.
I really enjoyed Shipbreaker, I really hope they expand the game some more as it definitely left me wanting more. It’s a super satisfying game. A really fun hidden gem.
I just finished Mandragora: Whispers of the Witch Tree today, after having to go to bed last night in the midst of fighting the last boss and coming back fresh today. That second phase definitely took me for a spin, or at least it did my particular build. Maybe a ranged build would have had an easier time. It was still a cool fight though, and that first phase was pretty much perfect.
I had a really good time with this game. The Soulslike Metroidvania with a PoE style skill tree ended up tickling me juuust right. I love theorycrafting and making builds, and it ended up being amazingly fun in this game. There is some interesting synergy you can setup by mixing and matching various classes’ skill trees, and I’m already thinking about a potential second playthrough. Though I’m actually equally tempted by going straight into NG+, as my Chaos daggers build with two teleport skills ended up being super fun to play.
I definitely recommend it, especially if you like these kinds of games. My playtime ended up at just over 40h, though that was with me exploring basically 100% and finding all the optional bosses. Not bad for a €40 game, and if you can get it on sale I’d call it a bargain.
Finished the Lies of P: Overture DLC. It was a mixed bag for me. A rough beginning, which got better in the second half, and I got back into the rhythm after not playing this game in a year.
Not sure how to feel about the final boss. The setup was alright, the fight itself not bad, but for me, it was just constantly blocking the 10-20 hit combos of the boss, then maybe get one hit in. This boss in particular, but also other fights, felt like they weren’t made for a player like me, who beat the game once and then came back for the DLC.
Performance wise, this week I noticed a lot more frame drops, mainly when you move the camera. I think it’s connected to small particles flying around, since in the epilogue, your base is just full of these tiny sparks, and fps just tanks. It would be unplayable, if you did more than just walk around for a minute or two. Otherwise, the drops weren’t as bad, and they never caused a death or something, but it’s definitely something the devs should look at.
I played the Knights in Tight Spaces demo and it’s really good, they evolved the hand to hand brawl theme from the first to add multiple characters in a party. The first game (Fights in Tight Spaces) sometimes felt like there was only one good play for a given hand. I found it really satisfying but this sequel feels a lot more strategic
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