It wouldn’t be so bad if the AI engaged with a human at some point to confirm the action was both warranted and proportionate. Nope, apparently it’s allowed to just do whatever the hell it wants, with literally zero oversight.
Corporations are trying to set the precedent that they can not be held responsible for what their AI does. If it required an employee action to follow through then there’s a point of liability. Zero oversight isn’t a bug of AI, it’s a feature. It puts more distance between the people at the top and any liability or consequences they might face.
‘Why I could not have known this software was wrong 90% of the time, I’m not a computer scientist. It’s beside the point that all those mistakes AI from the company we contracted were in our favor. Regardless that’s in the past, the new generation of Artificial Intelligence will correct those mistakes and will detect 10% more fraud. It’s wonderful that we finally have a tool to combat the rampant fraud and bad actors that has taken over this country.’
Some people are looking past the partner or putting “partner” in quotes.
Funko doesn’t handle these takedown requests, they hired BrandShield for this. BrandShield definitely went overboard and their reputation is at risk.
I’ve shopped around for brand protection in the past when scammers registered a domain name with my company’s name in it, and used it to do fake job offers. We got the domain suspended by contacting the registrar, but we didn’t know about it until it was reported to us.
I could go with this if they actually apologized and fired BrandShield. They did neither of those things, so have demonstrated their full endorsement of BrandShield’s fraudulent behavior.
Brandshield sent a fraud report to the domain registrar. Unless they are also your hosting provider, a domain registrar has no control over individual pages, only over the domain as a whole. So this was the only action you could expect to be taken, if you expected the domain registrar to act, and you sent them a fraud report hoping they’d act. So claiming they only tried to take an individual page down is disingenuous at best, and more likely just an out and out lie.
They were hired specifically to go overboard and risk reputation. To shield brand from reputational damage of scorching internet. It’s even in their name.
If you hire a hitman you’re still on the hook for murder. Making someone else do your dirty work does not absolve you. Especially when you’re a corporation and literally everything you do is through people you pay.
Brand protection is something that a lot of companies care about and many use third parties to handle it.
A much better analogy is if you were to hire security guards to protect your person and property and an overzealous guard kills someone. That happens often enough, we know the guard is on the hook, but the boss is rarely charged unless he was micro-managing it.
If you hire someone to do a job and the process of doing that job results in someone being killed then yes, you absolutely are to blame, but that’s not what happened here. They didn’t hire someone to protect themselves, they contracted an AI company to delete anything which could paint them in a bad light then made claims of fraud through nonstandard channels to force their way through red tape then threatened parents of their victim when they were called out.
Wow, way to spin… I’m currently looking at Brand protection for my company but have crossed BrandShield off the list… Companies hire third parties to handle brand protection because it doesn’t make sense to staff internally.
Funko and other companies don’t want their brand used without their permission.
This wasn’t necessarily showing them in a bad light, it was a fan page, but it appeared like it was an official Funko entity, imitating the Funko Fusion Dev site.
The issue was reported to both Linode and the name provider. Itch took down the page. Linode contacted Itch and closed the case after the response. The name provider ignored Itch’s response and went nuclear… Funko contacted the name provider to clarify and get itch back online.
You have stated multiple times that you have a vested interest in pushing the narrative that Funko isn’t the bad guy but somehow I’m the one that’s not arguing in good faith? Yeah, sure, whatever helps you sleep at night I guess.
Making a fraud claim to a DNS provider and hosting service is the nuclear option. Literally the only thing either of those providers can do is to effectively take the entire site down. They intentionally made a misleading fraud claim instead of a DMCA takedown notice so they could force it through quicker. And you’ve completely ignored the fact that they’re relying on AI to identify these “offending” pages, and the fact that they threatened the owner’s parent. The non-apology statement they made is just icing on the cake.
This is definitely a warning on AI use for decision-making… BrandShield’s AI identified and reported the issue using AI. Apparently IWantMyName also used an automated process to disable the site. Linode had a human in the mix and did the right thing.
Ultimately, this did more damage to the Funko brand, which is the opposite of what you want from a brand protection platform. I’d expect this to ripple through both BrandShield and Funko as to how they handle these cases and which platform they utilize.
I support reigning in corrupt oligarchs (full asset seizure, 20 years mandatory community service as a live-in junior janitor in a hospice care facility) as much as the next person, but this is stupid.
The fact that a legit website could be taken down just by a big corporation claim, without any further third party or gubernamental investigation. Is indeed frightening.
“Funko did not request a takedown of the @itchio platform.”
Man, I fucking hate corpo-speak like this.
Yes, you didn’t personally make the request against itchio… But you hired this company to enforce “brand protection” and that’s what they did. So you did actually request the takedown, but you just did so by authorizing another party to make such requests on your behalf.
This is like a military General saying “hey I didn’t commit any warcrimes, I just gave the orders to my men to commit warcrimes!”
At united health care we really respect all the money we extract from all your dying folks and recently we noticed that one of you died one of us. So we started a manhunt for anyone of you and now we got a rando who sort of looks the part. Thank you for the inconvenience. We will be ghosts now since you won’t find any of our names online starting now…wait not, starting now!
You just know that their “AI driven platform” is a call to google for the brand names they’re “protecting” followed by takedown requests issued to the registered email followed by one to the registrar for every domain found.
We need a new internet because this one is fucked.
It would be a real shame if abuse@dtnt.com (the domain registrar of brandshield.com) were to get a bunch of reports about scams and illegal activity found on the website. Bonus points for copying legal@dtnt.com.
This registrar is such hot garbage that it stinks of just one individual or group controlling the whole thing from the registrar level to the few domains they provide. Their contact form page won’t even load for me.
continues to poke around
Oh what do you know, the registrar and “BrandShield” are run by the same guy
Who, again, all founded “Brandshield” at the same time they bought the rights from ICANN to make their own registrar, which appears to purely operate as a byproduct of “Brandshield”
Makes me wonder if the report was for something like itch.io/blah but it took the whole site down. If they’re not being dishonest, I could see going to registrar about a site imitating to be yours for phishing.
Funko still deserves some flak for, at least, using an automated tool (or a setting) that is so insanely aggressive. Maybe the registrar holds some blame too.
Frankly everyone involved in this situation looks bad except the victim who did nothing wrong.
Funko deserves blame for using a dodgy solution that they have no real understanding of.
The brand protection partner, whatever the hell they’re called, deserves blame for being scumbags who go for the nuclear option as a first result. Knowing full well how destructive and completely disproportionate of a response that is.
The registrar deserves blame for being utterly stupid and responding to a report without doing even the most minor of investigations first. Like I don’t know, looking at the website.
No one at any point attempted to reach out to the owner of the site, they called his mother for some reason, not the actual site administrator, so they didn’t make any legitimate attempt at contact.
I honestly have no idea what the end game here was supposed to be, because there’s no way in hell that this was ever going to end other than everyone looking like complete idiots. I honestly think that just everyone involved here is just utterly incompetent.
I have never heard of this particular registrar but they’re going on my long list of registrars not to trust, alongside GoDaddy.
The best thing about rising up in the corporate world is the increased salary. But the worst thing is the fact that these idiots start talking to you like that in person.
We know we’ve caused itch and the game developers financial losses, but be assured that we have contacted them to offer our biggest, most sincere apologies.
I’m just going to post this comment to this thread as well, since this is newer. Classic shifting of blame and no one taking responsibility for scummy actions.
Fun fact: Funko’s current CEO is the ex-president of Wizards of the Coast!
Why is this relevant? Well, under her leadership, WotC sent pinkerton agents to someone’s home to threaten them because they got some Magic the Gathering cards early. She said things like Dungeons & Dragons players were under-monetised, pushing to make the Table Top game more like a microtransaction-filled video game, and helped with the OGL scandal.
The OGL, for anyone unfamiliar, was an Open Gaming License WotC had for years with D&D 3rd party creators. It allowed certain things to be created using D&D mechanics and lore by anyone that followed its guidelines and allowances. A couple years ago, WotC tried to change that so they would make more money off of people trying to create things for D&D - to profit off of indie creators passionate about the game. There was a huge backlash, and they eventually went back on this decision.
All this to say, you can see what kind of leader the current Funko CEO is, and what’s happening with itch isn’t surprising to me.
If you had a business that boiled down to “corporate mercenary” don’t you think it would be incredibly convenient to have a reputation as a villainous bulldog?
There are very few companies who get to pretend they don’t give a flying shit about people. This is one who will thrive on that reputation. Pinkertons and whatever Blackwater is now.
Unfortunately, the swing to the right and the rise of shit like “Blue Lives Matter” has changed this in some places. When I was in the western part of Virginia for school, there was a local car dealership called “Pinkerton” and I saw their dealership license plate frames and emblem on a LOT of cars in the area. Many of those cars also had the Gadsden vanity plates and a bunch of blue lives matter, trump, etc. stickers on them.
I think Blackwater renamed to avoid tarnishing whoever was hiring them, not because they themselves disliked their reputation. If their employment wasn’t at the mercy of elected officials who have to care about optics, I bet they’d still be parading around their old name with pride.
It’s been decades and the first name that pops into my head when someone says ‘PMC’ is still ‘Blackwater’. Do you have any idea how much war crime they’ll need to do to get back that level of brand recognition?
We need to compile a list of shitty executives for boycotting purposes. No more “this company did a bad thing”. No. We need exactly this, with “this is David Davidson, who led the enshittification of ABC, Inc”
It needs to be a document, a wiki, of exactly the shitty things those people did so that businesses will have monetary reasons to want to avoid shitty executives.
Let’s help those poor, poor companies from being victimized by those awful greedy people. The poor things.
Funko: Hey, chatgpt… Write an apology letter to the gaming community about getting itch.io shut down. Something like “Sorry, we fucked up. Please don’t hate us and continue to buy our stuff!” but make it sound like it came from an intern in HR.
Look, we know we sell little plastic figures—not games, not platforms, not anything remotely digital—but somehow, we’ve managed to trip over our own shoelaces and knock something precious to all of you right off the shelf. Yes, we’re talking about itch.io, and yes, we understand the gravity of what happened.
We’re not going to sugarcoat it: we messed up. We’re not entirely sure how the dominoes fell this way, but somehow, through a series of unfortunate events (and probably some poorly-thought-out legal maneuvers), our actions have impacted an entire community that thrives on creativity and passion. That was never our intention, and it’s not who we want to be.
The truth is, we’re sitting here staring at our little figures, wondering how something so small can lead to such a big screw-up. We know this affects you, and we’re genuinely sorry for the frustration, confusion, and anger we’ve caused.
We don’t expect forgiveness overnight, but please know we’re working hard to make this right. We’re talking to the people who actually know what they’re doing (because, let’s face it, we clearly don’t), and we’re committed to doing better moving forward.
We value this community more than you realize, even if we’ve done a poor job of showing it. Thank you for your patience, and we hope you’ll give us the chance to earn back your trust—not just with our figures, but with our actions.
Your assumptions are too honest. Try “non-apology” and see if it is closer.
edit: I took the above prompt but added “do not admit to any wrongdoing”, and got a more believable letter
Subject: A Message to Our Gaming Community
Dear Gamers,
We wanted to take a moment to address recent events and share our heartfelt thoughts with you. We understand that some of our actions may have had an impact on platforms you value deeply, and we recognize the passion and creativity that make this community so extraordinary.
While it’s not our place to dive into specifics, we want to assure you that your voices matter to us. As a company, we’re constantly learning and striving to support the vibrant ecosystems that make gaming so special.
To those who may feel disappointed or frustrated, we hear you. Your passion is why we do what we do, and we remain committed to delivering the experiences you love.
Thank you for sticking with us and for continuing to be part of this journey. We appreciate your feedback, your creativity, and your unwavering support as we work to do better.
Sincerely,
[Your Company]
An Intern in HR Who Definitely Wrote This Alone
While it’s not our place to dive into specifics, we want to assure you that your voices matter to us. As a company, we’re constantly learning and striving to support the vibrant ecosystems that make gaming so special.
I feel drunk on polymers. Looks like what crossbreed of game industry and Apple would write.
Sincerely,
[Your Company]
An Intern in HR Who Definitely Wrote This Alone
Holy hell, that’s actually a really good apology, and any company who would be willing to post it, even if written by LLM, would immediately gain at least some respect points from me
lemmy.world
Aktywne