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newthrowaway20, do games w Embracer rolls out new AI policy to 'massively enhance game development' | Game Developer

The executives that say this shit have such a lack of understanding of AI and the kind of work people do daily.

altima_neo,
@altima_neo@lemmy.zip avatar

They drank the AI Kool aid are trying to make it sound like they’re boosting productivity and thus their profitability. But we all know it’s bullshit.

Eggyhead,

I get the sense from how they operate that Embracer Group generally likes the taste of cool aid.

Voroxpete,

Embracer, functionally speaking, have zero understanding of how game dev works. The whole thing is just a massive investment fund. Basically a bunch of rich assholes who bought up every small developer they could get their hands on and then tried to MBA all the numbers up by cutting headcounts and doing other useless metrics driven bullshit. Then when this failed to produce meteoric returns on investment they all went surprised pikachu face.

radix,
@radix@lemmy.world avatar

But why pay all those programmers when all they had to do from the beginning was a simple

“ai.h”

CosmoNova,

They have a lack of understanding for AI, games and running a company. All they know is how to write themselves bonuses.

Sethayy,

They mention using it in HR to enhance employee retention, which is… pretty damn dystopian

ISOmorph, do gaming w Dragon Age: The Veilguard sees BioWare refocus on companions

I’m curious to see how the combat mechanics will be accepted. Reads like Mass Effect in a high fantasy setting. Could be cool, but at the same time, Dragon Age fans will come to expect something more strategic.

Wimopy,

My impression from the trailer was that the combat lacks any weight. The player character floated all over, the attacks looked like they didn’t even make contact, and the enemies seemed to be on the spongy side. That makes it look and feel bland. If that is the case the reaction won’t be great even from players who like action games.

And yeah, I think making this the first Dragon Age game after so long is a mistake. People will expect a game that follows on with same or similar gameplay. This feels like a spin-off game. That’s not inherently bad, but you do want mainline games to also release to keep the main fan base happy. Right now it’ll just be judged compared to mainline expectations and will obviously not meet most of those.

ConstableJelly, do gaming w Dragon Age: The Veilguard sees BioWare refocus on companions

With all the news coming out the past couple days about The Veilguard, I’m starting to piece together a suspicion that Bioware is picking things back up where they last had decent ideas: early to mid 2010s.

I think Veilguard will feel like a stuck-in-time successor to Inquisition, stale by that period’s standards and grossly outdated by today’s, especially in the wake of Larian’s enormous success reinvigorating the kind of game Bioware has forgotten how to make.

lilja,
@lilja@lemmy.ml avatar

I’ve been a fan of Dragon Age since Origins and this game looks like another step towards the kind of simplified gameplay that every game has made. It’s disappointing that the series has gone from an RPG to a generic 3rd person action adventure game, but given the gradual evolution of the other games it’s not really surprising.

kind of game Bioware has forgotten how to make.

Such a nice way to sum it up. You would think that the success of Baldur’s Gate 3 would show publishers that there is a (large) market for actual RPGs, but that’s maybe too much to hope for.

Kaldo,
@Kaldo@beehaw.org avatar

That is what their marketing wants you to think, the reality is going to be its just another soulless shallow designed-by-committee AAA rpg. Nothing ive seen so much has led me to believe otherwise and they have quite a streak of bad games to break.

h3mlocke, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

🤣

FiremanEdsRevenge, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

The 90s called and wanted their failed argument back.

Katana314, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

The most agonizing debate is one you agree with, but not nearly to the extreme degree of the position you’re responding to.

There are some nuts out there that literally only buy a certain gun because “it’s in Call of Duty and it’s cool.” Worse, this demographic are not likely to be responsible gun owners - they are not buying for any perceived need. They don’t lock their guns correctly, or keep ammo separate. Those guns are the type most likely to be stolen for use in a mass shooting (or used by their owners). Arguably, those guns are designed to appeal to this exact crowd, not serve as a functional tool or hobby item.

That said, there are much better targets for gun legislation than “scary looking black guns” or Call of Duty’s choice of theme.

ondoyant, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'
@ondoyant@beehaw.org avatar

some of y’all definitely aren’t reading the article. this isn’t a “video games cause violence” thing. they are suing Activision and the gun manufacturer Daniel Defense for marketing a specific model of gun in Call of Duty, and maybe? that the Uvalde shooter used that same model of gun in the shooting. i dunno if there’s merit to the argument, but like, categorically, this isn’t the “video games cause violence” argument y’all seem to think it is. its about a gun manufacturer advertising their product in a video game.

abbenm,

So I did read the article, and… I’m not understanding a word you are saying. The families are suing a video game company for a gun in their video game. Also the article is not at all making the emphasis that you are making between marketing a specific game and video games writ large (the article kind of speaks to both of those at the same time and isn’t making any such distinction), so I don’t know what you are talking about. As far as the article is concerned this has everything to do with the fact that the gun was in a video game, and even Activisions statement in response was to defend themselves from the idea that their video game is a thing that pushing people to violence. So even Activision understands the lawsuit as tying their video game to violence.

I’m not saying I agree with the logic of the suit, but I literally have no idea what you think in the article separates out video games from the particular model of gun because that is just not a thing the article does at all.

ondoyant,
@ondoyant@beehaw.org avatar

I’m not understanding a word you are saying

that makes two of us, i guess? i don’t know what it is you’re trying to say i was saying. to be more clear, i’ve been seeing a lot of talk in this thread arguing against the “video games cause violence” claim, as if that was what the lawsuit was about. i don’t think the contents of the article present the families’ lawsuit as primarily concerning that particular claim. i then attempted to describe what i believe their actual claim to be.

i’ve emphasized the words i think are relevant here:

These new lawsuits, one filed in California and the other in Texas, turn attention to the marketing and sale of the rifle used by the shooter. The California suit claims that 2021’s Call of Duty: Modern Warfare featured the weapon, a Daniel Defense M4 V7, on a splash screen, and that playing the game led the teenager to research and then later purchase the gun hours after his 18th birthday.

that Call of Duty’s simulation of recognizable guns makes Activision “the most prolific and effective marketer of assault weapons in the United States.”

the fact that Activision and Meta are framing this as an extension of the “video games cause violence” thing is certainly what they’ve decided to do, but it seems to be talking past what the complaint and lawsuit are about, which is the marketing of a Daniel Defense M4 V7 in 2021’s Call of Duty: Modern Warfare.

the reason i emphasized the gun model is that that seems, to me, to be the core feature of the case the families are trying to make. not that video games cause violence, but that Activision bears responsibility for the actions of the shooter because the shooter played their game, then proceeded to kill people with the specific model of gun that was being advertised in that game. the fact that the article takes the time to reference another case where the specific naming of a gun model lead to a sizable settlement, and says this

The notion that a game maker might be held liable for irresponsibly marketing a weapon, however, seems to be a new angle.

seems to support my reading. that isn’t the same thing as saying video games make you violent, which is the claim a bunch of people in this thread seem to be shadowboxing.

i dunno, maybe there’s some ambiguity there? are you arguing that the lawsuit is about rehashing the video games make you violent claim, or what? i genuinely don’t know what you’re trying to communicate to me. i hope this clarified my stance.

CharlesReed, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

Every time I think we've moved passed this as an argument, it pops back up. They'll blame anything but those they should be holding accountable.

MarjorineFailureGroan,

It seems like they’re saying that it markets guns, not the typical argument that it makes kids violent. This argument seems less crazy to me.

CharlesReed,

It's still not a convincing one though. If it wasn't this weapon used, it would have been another, regardless of where the perp first saw it. I'm not a fan of Activision, but this isn't on them.

abbenm,

So I’m not a fan of guns but, “marketing guns” is not per se illegal nor unique to video games. Yet the lawsuit separates out video games specifically. So I am not sure I agree that it’s less crazy at the end of the day.

TeddyKila, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

Time is a flat circle.

PowerCrazy, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

If and only If this law suit leads to the banning of advertisements across all media, I’d be 100% for it. But that isn’t the purpose, it’s purpose is a cash grab for a law firm.

Bookmeat, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

Gun makers in the USA cozying up to government law makers to keep gun laws loose especially with respect to export and control is the force driving gun violence in the USA. Follow the $$$.

Nacktmull, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'
@Nacktmull@lemmy.world avatar

Video games are not the problem, the violence and gun fetishism of american society is.

Railing5132,

I get what you’re saying, but in the case of the games in question, it’s a bit of a chicken-and-egg situation, don’t you agree? Get them while they’re young and impressionable?

Nacktmull, (edited )
@Nacktmull@lemmy.world avatar

Kids all over they world play fps so imo pixel guns are not the problem, the real guns kids in the US have access to are what makes the difference.

Railing5132,

Oh, I completely agree. There is no single thing that is the “magic cure”. There are a bunch of factors that add up to a fetishization of guns and gun culture / violence in the US. And the incredible availability of guns makes gun violence inevitable.

lucullus,

Other countries also have Call of Duty, but not such a big problem with mass shootings. So I don’t think its that easy. I think it is more interesting, what the NRA is doing. Such a big and powerful lobby organization should have way more influence, than a video game series.

Railing5132,

As I mentioned to the other replier, other countries don’t have the mass promotion of gun violence coupled with the ready access to an incredible variety of firearms.

PowerCrazy,

statista.com/…/lobbying-expenditures-of-the-natio…

You mean the organization that is basically bankrupt and at it’s peak spent 5million dollars over a year lobbying? You think they have more influence then a “video game series” that is owned by a company that has around 25billion in assets?

…activision.com/…/d7b4f08d-213b-4bd5-a41b-7497baa…

TheDarksteel94,

That, and probably a lot of untreated and undiagnosed mental health issues. Honestly, I think guns are pretty cool (from a mechanical standpoint) but I would never even want to own one irl or kill anything with one. 'Cause, you know, I’m somewhat sane.

mechoman444, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

My heart goes out to the parents of this horrible tragedy and they deserve compensation for their torment.

But this just feels like a sleazy law firm looking for a quick settlement by exploiting the emotional turmoil this horrible event has caused.

PanArab, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'
@PanArab@lemmy.ml avatar

They should have sued the coward police department. The rest of the world plays the same games people play in the US. I grew up playing GTA, didn’t steal or shoot anything.

MeetInPotatoes,

Exactly. And the entire reason I like to kill stuff in video games is that I have zero desire to do it in real life.

thesmokingman, do gaming w Families of Uvalde victims sue Activision, say Call of Duty is 'the most prolific and effective marketer of assault weapons in the United States'

I did some cursory searches to find the actual arguments and came up blank. It’s important to note this isn’t the standard “video games cause violence” lawsuit that has absolutely no merit. This is different. The summary presented in articles is that this gun manufacturer explicitly marketed their product for things like this using a sophisticated campaign. If I understand the summary correctly, it therefore hinges on both the marketing of this specific gun and its presence across the digital landscape. The parents aren’t going after shooting in games; they’re going after a company that actively markets its products on social media and in video games.

It’s novel. I’m kinda skeptical because the solution would have to limit product placement and advertisement which has a massive lobby. There’s also nothing that really says “this specific gun leads to violence” without implicitly relying on the whole “video games cause violence” which is bullshit.

Timecircleline,

There’s precedent though. Alcohol and tobacco have significant restrictions on marketing material. I would argue that firearms should fall into the same category.

My impression was the same- eye roll at the “videogames cause violence” argument that’s been beaten to death, but I actually think they may have a point when it comes to marketing.

Sadly, I also think that COD is a military recruitment strategy (Boy Boy did a video breaking down the way the American recruiters use COD to capture a certain demographic) so I don’t think this lawsuit will go anywhere. Thought-provoking though.

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