Just so nobody forgets, North Face planted ads on Wikipedia, and then threw one of their regional managers under the bus when they got caught, as if to claim that it wasn’t really the real company doing it.
An outright confession of what sure sounds like blatant astroturfing—a deceptive marketing campaign that’s meant to look like natural, spontaneous conversation—is probably not the sharpest move for any company that wants to attract or keep new clients.
The clients are just fine with it. This guy was off talking about it to market his company; publishers that he attracted did so because of what he was doing.
The users being astroturfed are the ones who aren’t going to like it.
What the client is going to be pissed about is that the guy mentioned their actual game while trying to promote their astroturfing company:
Still, Beresnev did what he could to put space between War Robots developer My.Games and Trap Plan, telling Kotaku the intent “was to experiment with a more organic way of promoting games on Reddit—without using bots or fake accounts—and to build a new case study we could use in the future,” and that mentioning the game and studio by name was a mistake.
“This was entirely our initiative and not commissioned or endorsed by My.Games in any way,” Beresnev said. “We understand this was a mistake and have since removed the case study. We sincerely apologize to My.Games and the War Robots: Frontiers team for the misunderstanding and any confusion it may have caused.”
I mean, I would imagine that they may well do that, but there are businesses that buy and sell social accounts. Like, the point is that a legitimate user accrues reputation. I mean, that’s an important element of how humans interact with each other — provide useful information, and I give your opinion more weight and stuff. Social media tends to try to leverage that too. But when someone doesn’t want their account any more for whatever reason, their reputation has value, and so it can be bought and sold.
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So they could develop their own “fake” accounts. Or they could just buy accounts from real, actual users, step into their skin and acquire their reputation. Or they could buy accounts from people who intentionally try to karma-farm — I imagine that that’s probably its own industry.
EDIT: Oh, sorry, maybe I misunderstood — you were quoting the astroturfing guy, using whatever his meaning was. I have no idea what he calls a “fake account”, and I don’t think that I’d consider him to be incredibly trustworthy in the first place. But he might mean that he doesn’t rely on an army of sockpuppet accounts to upvote his astroturfing, I suppose.
We are basically getting a casino shoved in our faces most online games we play now. Not sure why this isn’t outlawed, it is absolutely having an effect on the population, not the mention the growing population specifically (growing as in kids being shoved this in their face while they grow up).
“read the runes” … people need to stopping believing that money is money. Money is money AND strings attached. It’s totally different to get 1 EUR from a friend vs 1 EUR from a brank vs 1 EUR from VC vs 1 EUR of public subsidies. Money NEVER comes without string so one must be cautious they are not getting a noose around their neck while signing a contract.
PS: IMHO NLNet is an example of “good” money. Other examples welcomed. In software in the game “industry” specifically I don’t know where one can find non “bad” money so please if you have examples, do share.
Well there was just some base level of hope in the back of some people’s minds that one day they might get their shit together and now that hope is entirely gone.
I haven’t played more than about 30 minutes of a Borderlands game. But from clips I have seen of all of them over the years, they all look exactly the same. Sounds to me like it’s just a poorly optimized game, as is standard for new AAA slop releases.
How tf do companies get to say this shit and still be in business?? Are there that many people who just blindly bend over and take it?? Don’t people have standards anymore?
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