Id just like to point out when you read the full article the context is different than the headline as usual. But regardless Ubisoft deserves their demise.
I know people working there, in towns where little other opportunities for such jobs exist. I… really don’t fancy the prospect of Ubisoft going bankrupt.
I know people who work there that used to steal my parking spot with their baby Blue Ford Mustang, on a residential street two blocks from the Ubisoft building. They can all go away.
As a whole? Hopefully no one. But a fire sale of all their properties and équipement might be interesting.
Also times like this experienced developers often start their own companies and snatch up their co-workers. Probably already happening from the mass layoffs earlier, that.
This article is from That Park Place, a right-wing website, so I’d take it with a grain of salt. It’s coming from “anti-woke” people who salivate over the idea of “go woke, go broke.”
My solution to this is to buy at a price I think the game is worth for me, and if I overpay, I think of it as supporting the developer to make more like it.
Ubisoft is clearly a tone-deaf company. But that doesn’t change that this comment has been frequently cited in some very out-of-context ways.
For those who don’t know, the not-owning games comment was in reply to an investor asking why people were reticent to try out Ubisoft+, their monthly service that lets people play pretty much all their games. He was suggesting many people are not used to the option of mass rental as opposed to ownership. But, many Game Pass subscribers (at least before their price increase) can attest that when the value proposition is good enough, it is an appealing option, wherein you accept impermanent access to get more games. In that sense, he was right.
So far as I can see, the intent of the comment had nothing to do with people who buy “lifetime” copies of their games. There’s separate criticisms to make about poor online implementations leading games like The Crew to be yoinked, and I’m in favor of that regulation. But Ubisoft is hardly alone in the way they’ve mishandled that, and the quote had nothing to do with it. I feel like most people pointing to it have only a vague idea of what corporate greed it represents, as though CEOs just want a way to delete your library and somehow make money from it.
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