See they should have done a Charlie’s Angels type thing, have them standing kind of back to back like they’re on the same team. But I guess that won’t have been as controversial.
I think they were trying to lean too hard into the warring gamers battling it out, and the black woman represented the original PSP while the white woman represented the new white PSP, player 2.
But they put it on a fucking billboard where the only context we have to go by is beating the shit out of a black chick. What they fuck did they expect people to think?
Like artistically I can see what they were aiming for with this but they not only failed to understand the medium and audience, but when the obvious interpretation came to their attention they did not fucking care.
I’ve been building PCs since before cable management was a thing and so I’ve never cable managed anything. The inside of my case looks messy regardless of where you open it. Thankfully there’s no glass panel either.
I remember seeing these ads as an impressionable young gamer and getting the idea that Playstations had games that were scary and weird, and Nintendo games and handhelds were for boys. Generally the ads told me “this is not for you”. Because I only ever saw ads for specific PC games and never for PCs themselves, (they were aimed at adults, not in the kind of magazines and comics young me was perusing) even though I was still not the target market it clicked more with me. I think that might be a part of why I’ve only ever really gotten into PC games over the years. I knew there were games I’d like and games I wouldn’t, and never got the same platform level messaging.
I remember seeing an ad for Thief and thought it looked cool, and I remember being super grossed out by that Quake 3 ad, but I never felt unwelcome or out of place playing PC games. In contrast, the focus on marketing to young males is really obvious in those console ads.
Examples of some PC game ads I remember working for me and led to me getting them:
Kolanaki linked it above. It’s a disgusting crusty gamer den implying the game is so addictive you’ll live in filth. I remember that image being on the first couple of pages of a PC Gamer issue from the late 90s or early 00’s.
You put your finger on it. Most of the ads say, “this is not for you,” to a young girl.
Old ads for cars, alcohol, cigarettes etc. were like that as well. They’re aimed at the hotshot guy who has a chick he’s treating poorly, or more accurately, the guy who wants to have chicks throwing themselves at him. They have nothing to offer a woman or girl, because why would she want to be ignored arm candy?
I guess the one with the woman holding a controller in the bathtub may be an exception.
I’m sure a lot of boys and men were weirded out by these ads too.
There’s more, but I suppose…back then shock was a tactic, the gaming industry wasn’t as clean cut and commercialized as it is now, and they were appealing to a certain demographic?!
Back in the early 1980s fresh off the video game crash of 1983, Nintendo was on the verge of releasing the Famicom in Japan, and needed a way to market the console in America.
There was just one rule. In America, video games were dead. A fad. Disco was dead, and so were video games. So it wasn’t a Famicom. It was a Nintendo Entertainment System.
In stores like Woolworths (think Walmart but not terrible) and Hills (think Target, but also a bit shady) they tried marketing the NES as an Entertainment system. It wasn’t a video game. It was an appliance. Like a VCR. It was the only way to get stores to agree to stock the damn thing. No store wanted the risk of a video game.
Well, after a year of selling, and research Nintendo found kids were the main target of their product.
So they shifted away from the electronics section and into the toy isle. There was just one problem. Toy stores in America were divided. Some isles carried toys for boys, and the other half of the isles carried the toys for girls.
A bit of market research showed that interest in Nintendo shifted slightly more towards boys. 55%‐45%.
What happens next is the key to the PS2 ads.
Nintendo chose to carry the NES in the boys section of the toy isles. Which had an IMMEDIATE influence over not only the marketing in America, but also the direction developers took their games.
There was a clear shift towards the games AND the marketing being geared towards boys 5-13.
Nintendo then DOMINATED the video game landscape. Seriously. If your mom today is roughly 80 years old, theres a pretty good chance she calls all video games “Nintendos” (regardless of brand), the same way she calls all tissues “kleenex”. Or if you’re from the south (especially Georgia) all soft drinks “coke”. Could be orange soda, it’s a coke. Just like it’s one of those Xbox 1080p Nintendos.
Well by the time of the PS2 days, that influence, even though Sony had nothing to do with it, had caked over. Video games were now very male centric, and the age range grew up with them.
In the late 80s, you were 5 years old playing super mario bros. In the mid 90s, you were 13 playing tomb raider and argueing with friends over the validity of a nude cheat code. And by 2001 you were 18 and horny, and…hey, look at these ads for the PS2. They’re edgy!
And that is my TedTalk on why raunchy dreamcast ads, and raunchy PS2 ads goes all the way back to the atari 2600 game crashing the whole industry worldwide 20 years earlier.
A bit of market research showed that interest in Nintendo shifted slightly more towards boys. 55%‐45%.
Need a source on this. The more appropriate action in those days with those numbers would’ve been to sell a blue version to boys and a pink version to girls.
We need to go back. Everything now is too sterile. Publishers do not take any risks on games anymore. We don’t get games like Illbleed or Burnout from AAA funding anymore. Games that look at a genre and really ask what actually belongs in that genre.
Nowadays its all unoptimized Unreal Engine copy-paste Over the Shoulder perspective slop.
Indie is being more experimental these days simply because of how easy it is to develop video games now, but still lacks the necessary funding to create experiences on par with what AAA can offer.
To be fair, an indie dev just tossing stuff together on the weekends and evenings has everything needed in these accessible game engines to build a AAA title of 15+ years ago.
I would argue that is not true. I don’t see many Indie games that match AAA games from 2010 in polish or content, honestly. Maybe there are a few, but I cannot think of any off the too of my head. Most are like AAA of 25+ years ago.
On a technical level it may be achievable that an Indie game matches a 2010 AAA game, but I think mechanically speaking that has not happened yet. Indie games have a hard time even matching the content and polish of 20 year old games from 2005. Where is the Indie Resident Evil 4, or Elder Scrolls III Morrowind? Some Indie games try to compete, but they either aren’t polished enough, look like they released in 1999, or are too short in content to compare to those games.
That Tainted Grail game that just came out this year is supposedly the indie Elder Scrolls. Maybe you’d argue that’s AA, but that’s still a symptom of how our standards have shifted. Games like Resident Evil are also abundant these days; not so much like Resident Evil 4 in particular, but RE4 was an experiment that split the difference between old Resident Evil and modern third person shooters.
I only bring up RE4 since it released in 2005. Morrowind is even older at 2002. My point was more that there aren’t any indie games that match the content or polish of those games, as old as they are.
Its mostly a limit of indie in general. Not enough money or time to match AAA games of even 20 years ago. AA absolutely should be at minimum matching 20 year old games, but even the funding AA gets should be enough for AAA games from 2010.
That’s what I was trying to say is they have everything they need mechanics-wise built into these game development environments. The difference between AAA and indie is more on the scope of how much artwork, sound design, writing, voice acting, Foley work, etc. goes into the game
A solo independent developer can pretty easily recreate the mechanics of GTA V in Unreal for example, but they can’t realistically recreate a selectively compressed representation of the entire LA and San Bernardino counties plus a 14 hour (or however long it is) single player campaign
The problem I’ve found in the past with these kinds of big discord servers is that they’re primarily used to advertise streamers or YouTube channels. Meaning they’re full of inactive people that just post in streamer link chat channels when they go live and that’s basically it. I was actually a mod for a big gamer discord server that ended up exactly like this, so the few of us that were active branched off and made another server with only the active people. Problem is life gets in the way and sadly eventually they drift apart as well. I would love another active cozy server though.
Just finished Dead Space remake and have begun playing Dead Space 2. The remake is really phenomenal. It’s proper horror, with amazing ambient sounds that keep you on your toes, and clever ammo system that kept me switching to weapons that I didn’t care about. The metroidvania touch is a great change from the original, making revisiting older sections rewarding as you progressed in the game.
DS2 on the other hand feels pretty life less after playing the remake. I’m aware it’s a well regarded sequel, but it’s much less scary and almost a different genre of a game. I think I’m half way through and I don’t think I’m able to immerse much into it. It’s probably a great game from its era and seems less exciting in front of the remake.
bin.pol.social
Aktywne