Discounts on games creates a sense of urgency in the buyer, as most discounts are temporary. Since discounts are often shown on the front page of a storefront, it gets a lot of eyeballs on it. If someone’s wishlisted the game then they’ll even usually get a direct notification.
Another way to look at it is that the game is always available at the full price. But if you’re a patient gamer then you can expect to get a lower price eventually.
Depending on how much discretionary income you have, you might be forced to wait for a sale. Or the difference in price might be no object to you. Or you may have to hoist the black flag.
Something else to consider is that the perceived value of the game differs from buyer to buyer. If I’m a big fan of a niche genre, I might be willing to spend more on a weird game than the average user. A $30 game might be worth it for me, but you might only think it’s worth $20
And more to that point, it’s extremely difficult to nail down the exact value of a game. What honestly separates a $12 game from a $15 game when they both offer a unique experience?
Anyway, all this to say, I don’t think having sales on games is strictly a predatory thing. Sometimes a discount is the only way you’ll get eyeballs on your game, or a way to reach more of the market that wouldn’t have otherwise bought your game.
I do agree that modern AAA prices are out there. I don’t pay very much for games now, and usually AAA prices me right out of the market
I get the concept behind it. But it just seems so predatory that older games never depreciate in value. Back in the olden days of GameStop, they would adjust prices. An old game was reduced in price after a certain time since it’s no longer new.
Now, that’s no longer the case. Valve seems to be the only one that does this, as an exception. Left 4 Dead 2 is now $10 standard and that’s not some crazy percentage off discount. That’s just the base price now. Other games though are silly as hell with the pricing. Battlefield games are the most obvious. Priced at a full $60, but the value plummets to $8 when on sale. Why don’t they reprice it to $30 and then on sale for $8? Seems less psychologically manipulative
I agree that it’d be nice if they depreciated in value like in the days of physical media.
In those days though, the store only has a certain amount of shelf space. So in that sense it makes sense that they depreciated because a new game is always going to have a higher perceived value.
Digital storefronts don’t have that problem. The game can be shared infinitely without accruing a ton of publishing costs. There’s always more shelf space.
In this sense, there’s no financial motivation to depreciate. And we all know the social responsibility of big companies will be to only do what they’re forced to do.
We often feel games ought to depreciate because that’s how it’s always been. But just because that’s how it’s always been doesn’t mean that’s how it always will be.
Battlefield is an interesting case though where each game in the franchise is highly derivative of the previous game. So if each new game is essentially an upgrade of the previous one, then I’d agree that there should be an expectation that the older version is less expensive.
The same could be said about many of the giant titles. Call of Duty, Assassin’s Creed, and most major sports games come to mind.
One final thing to think of is that many games have continuing development. It’s basically the early access model (a whole other can of worms), and you could argue that many of these games appreciate in value. Some notables have - Factorio comes to mind.
I don’t think Battlefield 2042 falls into that category though
There’s still a bit of market force, but it comes in the form of other game developers.
Imagine you went to the grocery store, and saw Hardin McCombsky’s Super-Premium Dry Seasoned Cheese was $1000 a wedge. How ridiculous! How do they expect us to pay that much for that cheese?
Only…Shaw’s Bargain Dry Cheese is $4. And it’s not the same thing - but it’s still pretty good.
Basically, this kind of thing works out in many other industries. Sometimes on rare occasion, one producer makes things MUCH better than competitors and can demand a much higher price because no one else comes close.
To give a more game-relevant example, BattleBit is $15 and compared favorably to Battlefield. In other cases where there’s no competitor and the developer hasn’t lowered their price for sales, it may be because they’re confident they did good work and made a good game. Factorio is famous for this.
I am really enjoying this downfall of Bethesda, Blizzard, Ubisoft and EA, more than I enjoyed anything they published in half a decade. I wish death also to Gearbox. It’s coming and after Randy bought and promptly ruined RoR2, my schadenfreude is tingling.
I think it's far too late for that. Publishers have been testing the waters with $70 AAA games for a few years now, and people kept buying them. I don't expect that to change any time soon.
This has nothing to do with the gaming industry, specifically. This is a basic (very effective) marketing strategy. But typically federal regulations prohibit them from advertising something as “on sale” perpetually so it has to be advertised at retail price for x% of the time.
Had a CyberMaxx VR headset back in the days. It had a whopping resolution of 505x230 per eye at a combined 60 Hz (so each eye only got 30 Hz). Headtracking worked with 3 degrees of freedom. The included mouse driver for DOS made the head tracking available for every DOS game even if it didn’t have support. It came with Tekwar and a Flight Unlimited demo I never could get to run.
Some games worked with stereoscopic 3D. That was about the only really awesome thing about the headset. But the 30 Hz displays made sure that you could only play for a short while anyways. Descent was nausea inducing on its own. But in VR it was a guaranteed pukefest.
Thinking about playing with the headset was always much better than actually doing it. I’d pull it out every few years and then put it back into storage. Last I heard it died at my brother’s.
From what I understand, things like squeezing through walls were supposed to go away with the PS5. But, Ragnarok is still available on PS4 to cater to mass audiences, so they need that extra bit of time for loading.
Ironically, one game that’s handled open worlds a bit better is on a console less capable of handling them. Breath of the Wild uses it to promote exploring towards vantage points and then interesting sights.
Sea of Thieves does something similar. You start a session, and want treasure, so you take a basic and boring assignment with a treasure map. BUT, you spy a bunch of interesting happenings throughout the ocean and beaches on your way, and so your adventure becomes more complex. Coming across those at random feels a lot more fun than picking them as a targeted assignment on an objective board.
To be fair, even if the open world is not well used, it can provide a sense of connection for the world. It can be more fun than just having a mission select screen.
Ironically, one game that’s handled open worlds a bit better is on a console less capable of handling them.
This is even more interesting when we consider that BotW was not developed for the Switch, but for an even less capable console: the Wii U.
Hardware limitations haven’t been a real barrier to open world continuity for a long time, if ever. (Seven Cities of Gold allowed you to sail from Europe to the New World, and then explore it over land, with no loading screens along the way. That was on 8-bit computers with 48KiB of RAM, loading data from some of the slowest floppy drives ever, back in 1984.) Doing it on lower-end machines does require some planning ahead, but the effort is worthwhile, IMHO.
Breath of the Wild uses it to promote exploring towards vantage points and then interesting sights.
Not only that, but to incorporate verticality into the game mechanics. Reaching things that are surrounded by hazards, or taming especially wild horses by gliding to them from a mountain, for example.
Yeah anyone who thinks 3D games without loading screens are only possible on SSDs needs to go back and play Dungeon Siege or Asheron’s Call. GTA3 mostly didn’t have loading screens either. The Witcher 3 wasn’t even that long ago and it didn’t need loading screens on HDDs. (I guess traveling between the main big areas did, but I guess that’s more because they didn’t have an animation of Geralt taking a boat or something, everything else streamed fine)
Sea of Thieves is honestly great. There have been many times where I’ve been on the way to an objective and I’ll find random loot floating in the water, or something skinny catches my eyes on a passing beach, or I’ll get attacked by a pirate ship or even a megalodon.
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Aktywne