The investors are betting that AI-based cost cuts will significantly boost EA’s profits in the coming years, people involved in the transition told the Financial Times
As an engineer who uses AI regularly, have built models, and knows the subject deeply - LOL. This is huge Bro energy with little understanding of AI and they are fully on the hype train.
I finally finished satisfactory! I’ve played during early access but there wasn’t really an ending for it then. 2,600 hours total in game, 550 of those were this last factory. It’s done!
Even though I personally never used it I was astonished at how quickly so many people blindly trusted it. What I’m more astonished with is how quickly Microsoft has managed to destroy that brand trust.
It’s something we don’t take lightly, and we’re listening to the feedback of players and the community to try to provide them with more of what they’re asking for.
God they will never understand that we see right through their bullshit corpo-speak answers will they. Everything they just said is nothing. They don’t take it lightly. They are listening. They will try. There is nothing concrete in that wet paper towel of an answer.
Trust me man, I’ve thought the same thing. The first story? With the contracts signed? If they had just asked me and listened to me it would have been successful. We had clients chomping at the bit wanting the new app, and obviously people ready to sign. We had guaranteed money - but it all failed because they thought they knew better than the head engineer.
The real kicker? You want to know the absolute punchline? This was a educational platform specializing in live video for professors, to aid with virtual students. This story happened in late 2019.
We have no official name, the bloggers and media are calling it Mass Effect 5, it’s the fifth Mass Effect game, this is just pedantics now. Until there’s a title, Mass Effect five is perfectly fine.
If Bioware wasn’t already dead from the corporate bullshit that was Dragon Age 4 (and that comes from me who still found enjoyment in DA4), then this is. I doubt that Mass Effect 5 game will ever see the light of day.
Oh man, this is hilarious from the outside because I’ve worked for private equity before. They are the biggest hype bros that exist. They are in their own reality every time. They can see something as small as a random tweet and think that it’s the truth. There’s no way this goes well for them.
2 examples. Long story but if you want to hear how smart “Private equity” is in tech, here are my two anecdotal experiences:
First, I was an engineer on a project that we were wrapping up a major “V2” rewrite of. We were weeks from finishing this now year long project. They came and asked “How long until released” and I said a month until clients can start using the beta. (Padding a week or so just in case). They didn’t just come back and say “You have a 2-3 weeks”, they came back and said “You have 1 week because we have signed contracts saying that it’ll be ready by then”. What. I was the head engineer. On whose authority did they do that? Who told them it would be ready? Of course no one, they just said it should be done, engineers lazy, they super smart. The project isn’t done in time of course, clients pissed, and they fired the dev team. I hear a year later the entire org had shuttered. They pissed away the entire investment.
Second, again working leading up a major project, a whole new idea in the fintech space. Team is jazzed. We push for 9 months and we release - zero bugs, not a cent lost, we test scaling and we should be able to handle millions of users - we’re ready. We release to… zero fanfare. None. We had no idea what was happening, we’re engineers so we’re used to it but no one cared. Turns out we were being acquired! Hooray said the investors! So much money! The other company claims to be doing what we are already… interesting since we had a novel idea. So we merge, and we decide to do a bakeoff (test each product against each others). Ours of course passes. Theirs tips over after 100 users. Ruby on Rails monolith, they’ve never had more than 100 users. Turns out they just slapped some stuff on a postgres database and called it a fintech product. Business investors at the top high five, show off how much money they’re going to make. Same thing, our loyal customers who were excited for our product got pissed and left. They lied to everyone else about the product just like the other place, the lies eventually caught up, and the stock tanked. Now they have two worthless companies. From what I heard they didn’t make a single sale in Q1 or Q2 of this year, and are shuttering the offices and moving engineering to India. Typical big brain business move.
Never work for private equity. If you ever get bought by private equity immediately start planning your exit. This is a card game to them, they’re sitting at the table in Vegas and are doing anything they can to make it look like the company is valuable just long enough to con someone else into buying it. If they make any profit it will go to them, the company will not see a dime of it. Your budgets will be less than shoestring, you will not have bonuses or dinners out, everything goes to them. You immediately are replaceable, with any, and I mean any developer or AI bullshit being able to replace you. Everyone at EA should be looking for new jobs right now.
Private equity is the death knell to any brand. For example Joanne’s was sold to private equity. I’ve worked for companies owned by private equity, they are there to extract every last cent for themselves while the brand is whittled away. Any cent that would be invested is instead given to the investors so they can buy new Audis and boats.
I’m not saying EA didn’t deserve it, but this is for sure the end of EA as we’ve ever known it