pcgamer.com

taladar, do games w VR still makes 40-70% of players want to throw up, and that's a huge problem for the companies behind it

Even if the sickness issue is solved at some point I just don’t ever see VR become a dominant way to game. There are just too many downsides.

Story-focussed games can not direct you where to look. You are completely cut off from the world so you can’t e.g. watch a child or elderly relative while you use it or chat with friends while you work using it. Environments need a lot more work for a smaller market share if you can look at them from any angle. Hardware is much more expensive (and always will be) compared to a system that just needs to render a screenful of content at the same quality level. Your UI options are more limited if you want to keep things immersive.

sugar_in_your_tea,

Exactly, and that’s why we don’t have one. Maybe I’ll get one when my kids are a little older, but for now, it’s a lot more fun to experience things together than to have someone completely closed off in a VR world.

Even if I didn’t have kids, I still probably wouldn’t want it because I’d like to spend that time with my spouse, and looking at an avatar just isn’t the same.

taladar,

I think the entire line of thinking that you need a first person perspective to be immersed in a game or virtual world is also flawed. As someone who has been on Second Life for more than 16 years now which uses neither VR equipment nor a first person camera 90% of the time I can certainly “feel like I am there” despite all of those factors and in the presence of many other factors that do not exist in RL like teleporting and camming through walls just fine.

sugar_in_your_tea,

Is that ever claimed anywhere? AFAIK, VR has just been marketed as a new way to experience a virtual world, not as the only way to be immersed in a virtual world.

I think VR would be really cool, but it just doesn’t seem to fit with my lifestyle at this point. And I’m not sure if I would be able to handle it since I and my spouse get motion sick quite easily.

cantstopthesignal, do games w VR still makes 40-70% of players want to throw up, and that's a huge problem for the companies behind it

Cuz the metaverse is mostly furry porn?

Aurenkin, do games w VR still makes 40-70% of players want to throw up, and that's a huge problem for the companies behind it

I didn’t see a source for the statistic in the article which is a bit disappointing as I’m really interested to learn more about it. It seems pretty high but also there’s quite a lot of uncertainty built into it.

From my experience with VR I found I got sick after a long enough time but was able to get my ‘vr legs’ and have much longer sessions even on more intense games like Windlands where you swing around like Spiderman (super fun if you have the stomach for it).

The other thing to note is that for me at least it’s a spectrum. It’s not just ‘VR makes me sick’ but it depends a lot of the game or activity and there are a bunch of ways for games to try and reduce it. It does take time to get used to some of them though.

Hopefully things become better with time and more folks get to enjoy it because it’s a lot of fun in my experience.

InEnduringGrowStrong,
@InEnduringGrowStrong@sh.itjust.works avatar

but it depends a lot of the game or activity

Yea, some games I can play for hours.
Others make me feel weird after a few minutes.

I can spend a ton of time in Alyx, or doing barrel rolls and corkscrews in Star Wars Squadrons.
I have a hard time finishing a level in After the Fall.

Daefsdeda,

I have had a lot of friends over and try it and since they are making up their statics I will do a statistic purely based of my experience. About 5% of VR triers experience nausea when the frame rate isn’t smooth in a moment of movement.

Afrazzle,

Jet Island was the game for me that grew my VR legs, Windlands sounds similar except you also have Ironman thrusters and a skate board. After that I could then spend hours in dirt rally 2.0 which poetically would’ve gave me a bad headache before.

sugar_in_your_tea,

I don’t think VR is going to work for us. My SO and I get carsick really easily, and my SO gets sick playing or watching FPS games on a normal screen. It’s mitigated somewhat by adjusting FOV and higher refresh, but it still causes issues within an hour (usually like 30 min).

I wonder how much of this statistics are from people like us, for whom even “tame” things like being a passenger in a car can cause motion sickness.

ExtraMedicated, do games w VR still makes 40-70% of players want to throw up, and that's a huge problem for the companies behind it

I just keep getting annoyed when I see an interesting looking game and find that it’s VR-only.

NeryK,
@NeryK@sh.itjust.works avatar

Honestly even the very best VR-only games are only interesting because they are in VR.

Half-Life: Alyx is IMO still the best of those and it can be played outside of VR thanks to mods… But in that case it’s a curiosity, not an actual good traditional game.

HLA in VR is incredible though and I wish there were more games like it.

BruceTwarzen,

When i look at vr titles, i still feel like i'm buying a tech demo, not a game

drekly,

Alyx absolutely broke that mould for me. it started off good but built up to incredible as it progressed. I just wish more developers would do similarly. But then this article is the reason why they don’t

BruceTwarzen,

Alyx was indeed great. Also i learned there that i don't only get sick in vr, i'm also really scared for some reason

drekly,

Yeah alyx’s horror areas were an experience, I’m glad it didn’t have a ravenholm level

lorez,

I don’t have problems with VR. I sold my Quest 2 cos there are not games like Alyx, which I enjoyed a lot, and that’s a pity. I see it going the way of 3D.

MossyFeathers, do games w VR still makes 40-70% of players want to throw up, and that's a huge problem for the companies behind it

Some researchers did a study several years ago and found that adding a virtual nose decreased motion sickness significantly. However, I don’t think I’ve seen any developers try this. I wonder if it’d help.

MarcomachtKuchen,

Id love to See that. I cant even imagine how interesting some of These noses for Alien games might Look

SuckMyWang,

Have they discovered a link between people with big noses and less motion sickness? Imo these are the more important questions that will drive humanity forward

Carighan,
@Carighan@lemmy.world avatar

You can always see your own nose BTW, your brain just usually excludes it from what you actively notice.

SuckMyWang,

Yes although I’m hypothesising large nose peoples brains will be doing this with a larger area hence the greater effects against motion sickness. It could lead to novel treatments for motion sickness like wearing a big nose while riding on a bus.

Swedneck,
@Swedneck@discuss.tchncs.de avatar

Virtual glass frames

LordOfTheChia,

adding a virtual nose decreased motion sickness significantly

Behold, the VR headset of the future!

https://lemmy.world/pictrs/image/3da7e4a5-8be2-43b6-bb16-c752990e8f6c.jpeg

Paranomaly, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'
@Paranomaly@sh.itjust.works avatar

So make something new. Microsoft is in desperate need of defining series rather than Halo and Gears of War, both of which are the types of games he’s criticizing here.

arefx,

I like both, especially halo, it’s very nostalgic for me, but the excitement for new games in the series’ are gone and they need new exciting IPs

chiliedogg,

343 has also made some pretty terrible decisions with the franchise.

Paranomaly,
@Paranomaly@sh.itjust.works avatar

Both have places existing sure. There’s nothing wrong with old series existing, just that new ideas should be tested and used.

CluckN,

Why take risks when I can dig up an old IP and jingle it’s corpse around for a quick buck?

Edgelord_Of_Tomorrow, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'

True, but also funny coming from the publisher that has run multiple huge franchises into the ground

Drbreen, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'

Here’s me wishing that Splinter Cell & Deus Ex was part of this ride… It’s been so long!

Molecular0079,

Don’t worry. They’ll turn them into live-service games with repetitive content and immersion-breaking cosmetic micro-transactions. You’ll grind through the same few stealth levels with some barely random enemy permutations marketed as “infinite open world content”. Your coop partner will be someone dressed in red cargo shorts, a purple mohawk wig, and a weapon that has so many random attachments on it you can’t figure out whether it’s a microscope, a dildo, or a sniper rifle.

InEnduringGrowStrong,
@InEnduringGrowStrong@sh.itjust.works avatar

This comment is true for so many games nowadays it’s getting annoying.
I got WWZ recently for some reason and holy shit.
It had been a while since I had regret buying a game.

Lorgres,

Same. At least with Deus Ex I have some hope left. Iirc the studio (Eidos?) was sold by Square Enix and the new owner may have them work on a new Deus Ex.

If you like those kind of games it may also interest you that Dishonored 3 being planned was part of the leaks last week.

Transcendant, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'

A thought I had yesterday playing Starfield, sighing with frustration as janky, broken system after janky, broken system sucked the fun out of my session…

All these different game devs, pouring all these funds & resources / hours into each creating their own special little bespoke game systems, mostly I assume to avoid paying licensing fees to Unity / Unreal. Imagine if they all pooled their resources and knowhow into making one stable, insanely-powerful, insanely-well-funded engine with limitless creative possibilities.

Starfield looks like a game from 10 years ago. Shitty character animations and weird-looking ‘people’. CDPR are, imo, making the smart decision moving over to Unreal for future games. It works, it looks fantastic, it’s very stable. More money and resources to put into the actual process of game dev rather than reinventing the wheel each time.

all-knight-party,
@all-knight-party@kbin.run avatar

I don't think you'd ever want an engine level monopoly to that degree, even Unreal isn't by itself capable of the systems that allow Starfield to work the way it does, and would require serious modifications to do so, and not every studio would perform those modifications necessary to complete their game's vision, and then just give all of that to everyone else to piggyback off of for free, there are a lot of reasons to not do that, specifically, what Unity is doing now.

It only seems cool to do that with Unreal because they haven't pulled anything like Unity... yet. Not having done that yet doesn't preclude them from doing it, that's the scary thing about the Unity debacle, anyone engine could turn around and make a horrible change, we just have to trust that they won't, and being given monopoly power makes it too tempting to trust forever.

Deceptichum,
@Deceptichum@kbin.social avatar

What?

Nothing about Starfield is that amazing that you couldn’t replicate it in something like Unreal or even Unity.

Graphics are dead easy on either. Exploration is faked, it’s fast travel to a procedural terrain/level, with a few hand made destinations in between, nothing hard. Modular ship design? Simple. FPS RPG system, simple. Physics engines already exist, storing the location of player placed objects is trivial.

What exactly about Starfield makes you think an engine would need serious modifications for a SF-like game?

all-knight-party,
@all-knight-party@kbin.run avatar

Check out my reply to the other person who asked the same thing, it's more of a thought experiment of the limitations of OP's idea that all studios could use one engine to accomplish any game. Starfield features some mechanics and systems that are almost vestigial at this point to the engine, but don't exist inherently in Unreal.

CancerMancer,

Unreal isn’t by itself capable of the systems that allow Starfield to work the way it does, and would require serious modifications to do so

Can you back that up? Nothing I’ve seen of Starfield indicates it couldn’t be done in UE.

Please check out Angels Fall First and Renegade X, they’re made with Unreal Engine 3 and are not AAA titles, so they can give you a glimpse of what even older versions of UE can do.

all-knight-party,
@all-knight-party@kbin.run avatar

I'm talking about the Creation/Gamebryo specific sets of mechanics like NPC schedules and the radiant AI or quest systems, those specific things that needed to be created that aren't inherent in the engine. Not that Starfield is really the best show for those anymore, not by a long shot, it's more of just an example of a limitation of OP's idea of all devs using one engine.

Developers could all use Unreal, but if someone wanted to make Oblivion on Unreal they'd have to program and create those systems and mechanics because they don't just "come with the engine". If they made those, and all devs use Unreal, should they be folded into Unreal for future devs to use? Should Unreal program those mechanics or something similar for future devs to use? At what point does it become too complex to bolt on certain systems to an existing engine instead of make one explicitly for it, depending on the type of game?

I don't have a great example for a game so novel in its execution that it would be truly limited by Unreal, because that engine is absolutely powerful, it's more thinking about what would happen in a world with a single engine monopoly. Some studios would end up with their own proprietary offshoot modded engines like all the engines that spawned out of modified Quake engines back in the day, for instance, goldsrc.

Transcendant,

It only seems cool to do that with Unreal because they haven’t pulled anything like Unity… yet

Good point. Though, you’d hope they would’ve looked at the current Unity debacle and thought “fuck that for a game of soldiers”, the backlash was resounding and rightly so.

Not sure if I offended some Bethesda fanboys or my idea sound too much like communism but people don’t seem to like it haha.

all-knight-party,
@all-knight-party@kbin.run avatar

Starfield is basically a game that's impossible to have an unbiased discussion on. Just by criticizing it you paint a target on your back, and same for when I praise it, though it does have a lot of flaws. I think for the Creation engine in particular it's not only about dodging royalties from using another engine, it's about what they've already put into that engine, and how comfortable the team already is working on it, and the proprietary parts of it that allow for the modding community, console command knowledge, and radiant systems to come along into new Bethesda games.

I would be quite interested to see them attempt working with a new engine and getting over the speed bump of adding these specific systems and implementations into a new engine that works better to begin with, but only time will tell when they finally find that worth it.

NightOwl,

I’m happy they didn’t go for unity or unreal. Recent events showed just how unsafe it can be, and how having self reliance is a valuable asset.

DrSleepless, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'

He’s right

jwagner7813,

And they’re hoping that you and I aren’t paying attention

noobdoomguy8658, (edited ) do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'

Not to mention a lot of them are still crappy at best: Fallout 4 is ridiculous, Fallout 76 is even more ridiculous, Assassin’s Creed turned into a conveyor joke, Cyberpunk 2077 was just insultingly bad at launch and remained that for a long time (haven’t played 2.0 yet, so I’ll give it the benefit of the doubt), Starfield is another sandwich full of lies, Redfall is not even worth talking about akin to Deathloop, Diablo 4 is a machine to vacuum money on a schedule, online FPS has been nothing but battle royale for what feels like almost a dozen years and now they’re testing the waters with “extraction shooters” looking at Escape From Tarkov (the extraction aspect alone won’t bring them the same fame), and all of that is coupled with ever-increasing system requirements and prices, making gaming the most expensive it’s ever been for really no good benefit.

The only AAA game that left me satisfied on launch in the recent years, like in the days of buying boxes, was DOOM: Eternal; to a lesser extent, Hogwarts Legacy was good, but the story felt lacking and really took away from the fun.

I personally blame the managers in the AAA gaming for not managing the scope creeps that obviously happen in many of these games, stretching the development resources, yet resulting in another “mile wide, inch deep” discourse time after time. Again, DOOM: Eternal is a great example: no crafting, no open world shenanigans, no multiple choices all leading to the same outcome (while not being a conceptual story-telling instrument) - just a focused game with multiple elements that make up the linear progression and gradually increase the possible complexity of one’s experience, finally culminating in a complete FPS sitting atop impressive optimization and great visuals.

AAA is just not worth it these days and hasn’t been for several years, neither in terms of hardware, nor software.

all-knight-party,
@all-knight-party@kbin.run avatar

You make some true points, but it's hard to take them seriously when you blanket dismiss entire games that are enjoyed by many as crappy or entire franchises as a joke.

noobdoomguy8658,

That can’t be the sole metric. The POSTAL series is widely regarded as one of the worst franchises to ever happen in video games, and yet, I and many others are big fans of the entire series in general and are especially fond of some entries in particular; but it certainly doesn’t make these games less janky and subpar in many regards - at the very least, none of them was advertised as something “for the next gen” or “groundbreaking” or any of the big words the AAA industry likes to throw around when advertising.

entire franchises as a joke

Thanks for that, though, I didn’t meant to call the entire AC series a joke, only multiple of its entries after the first games.

all-knight-party,
@all-knight-party@kbin.run avatar

I'm just particularly fond of Assassin's Creed Odyssey due to it being the only open world game that is playable as a stealth game with stealth game specific mechanics and a world designed for stealth traversal, there has not yet been any other game designed that way that isn't just light stealth elements that fall apart when you inevitably get caught in two minutes, until someone shows me another game like that, I honestly feel that game to be pushing the stealth genre, which is honestly not hard to do because of the dire state it's in.

And I'm glad you expand on Postal particularly, it goes to show that even games that are despised by many have their own meaningful aspects to be gleaned with the right mindset and with their flaws in mind. I think that when it comes to games of this size it is very hard to be able to say they are crappy, full stop, especially ones like these, or even Deathloop, which I enjoyed. Not as much as Arkane's Prey or Dishonored, of course, but it was still an enjoyable game with an excellent art style and soundtrack that heavily tapped into my love of the 70s, and featured a very nice multiplayer mode that simply doesnt exist in any other game.

noobdoomguy8658, (edited )

I’m totally fine with you enjoying whatever games you enjoy, there’s absolutely nothing wrong with that. My opinion is that of the corporations and their practices only, not the consumers that happen to find something dear to them in the final product.

Granted, we, as consumers, have - or at least should have - certain ways to leverage the industry and let it know explicitly what we appreciate and like, and what we absolutely hate, but that’s much easier said than do on the scale of modern gaming in general, let alone the AAA gaming, the massive beast it is and the sizes of its many audiences. I do what I can to influence the industry, whenever I can, and that includes talking about it with my fellow gamers to maybe spark the same tendencies in them - but I certainly don’t want to discourage anyone from having fun.

Off the thread topic, yeah Prey and Dishonored are definitely one of the greatest games we’ve seen in 2010s, especially Prey.

all-knight-party,
@all-knight-party@kbin.run avatar

I think you do bring up some good points about how a lot of the weakest AAA games now are either extremely over-iterative and lose appeal by virtue of sharing large parts of their design with their past iterations, diluting the novel good bits (Assassin's Creed), and trend chasers (that most popular online FPS games chase battle Royale and extraction shooter genres, though battle Royale seems to be finally dying off.

It takes something like Doom, a game that bucks the trends, but doesn't stumble on the execution of something fresh, but rooted in strong game direction and execution. Or something like Hogwarts Legacy, a rote-on-paper genre of game (open world) kept fresh and interesting because of its long-time-coming incredible choice of setting and the ways that it uses that setting to benefit the gameplay and immersion (the magic combat system, broom riding, and lots of sprinkled bits of lore that reward long time fans of the world)

But even then... imagine ten years down the line if there's a Doom 6, and they let history repeat itself...

verysoft,

Its not AC anymore though, they should have made a new IP instead of using an existing one on games that are completely different to the originals in the franchise.

all-knight-party,
@all-knight-party@kbin.run avatar

I would agree with that, but then there's a whole debate to be had about whether Odyssey would receive the same funding if it weren't an AC game, and whether it wouldve been executed as well or has as much content in that alternate reality Odyssey.

verysoft,

I guess. I mean thats why they keep using the AC name though isnt it, they had no faith in their products to stand on their own.
I think all the recent AC games could have been a new franchise, they all are pretty much the same base game. I wouldnt even count AC4 as a AC game personally, I guess I just crave that beautiful AC2/Brotherhood experience again that we will never get.

dojan,
@dojan@lemmy.world avatar

You can enjoy stuff that’s objectively bad. Like fast food. The problem is less the individual games and more the state of gaming as a whole.

It’s not that one game launches as an unfinished buggy mess, despite having a paid for early access period. It’s not that one game increases the cost of entry, and further augments that with season passes, microtransactions, preorder bonuses, always-online requirements and all other bullshit that is modern AAA gaming.

The problem is that it’s the norm. If someone who doesn’t play a lot of games picks up a copy of the Ubisoft game they will probably have a blast. The systems in the game were fun when they were novel fifteen years ago. It’s when you see the same games released year after year, with the same issues, and the same predatory monetisation schemes that it gets trite.

It’s perfectly fine to enjoy Starfield. I hope those who waited so long for it do. For me personally there’s just nothing to get excited about because it’s just another version of the Bethesda game. I have already played it a dozen times before, and while twelve year old me enjoyed it immensely, thirty year old me can find better things to do with his time.

In short, it’s not that fast food is hard to enjoy, it’s just that every restaurant serves the same boring old burger.

all-knight-party,
@all-knight-party@kbin.run avatar

What it's really about now is the combination of certain game mechanics. You've played a Bethesda game, and you've played a space sim, but you haven't played a Bethesda game in a space setting with ship construction, planet exploration and resource extraction outpost building, or really any light space sim with solid first person shooting at all.

To me, that combination is novel. Just like AC Odyssey's fusion of a true stealth game and an open world setting is novel and doesn't exist. The particular parts that make up the whole are not novel, the combination and execution are. There is still new ground to cover there.

spudwart, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'
@spudwart@spudwart.com avatar

Also Trending:

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hal_5700X, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'
@hal_5700X@lemmy.world avatar

He’s not wrong.

CaptainEffort,

Nearly all of Sony’s biggest AAA games started in the PS4 generation less than a decade ago

hal_5700X,
@hal_5700X@lemmy.world avatar

‘Most publishers are riding the success of franchises created 10+ years ago’

Keyword is “Most”.

CaptainEffort,

Is it most? It’d at the very least be close

dudewitbow,

Its mixed, naughty dog tends to have new, while technically speaking, God of War and Spiderman is considered old IP in the case for Sony.

The statement is nostly true for Nintendo, as the only new IP for Nintendo that went anywhere was Splatoon, and Ring Fit to some extent. While ips like Arms, Boxboy, Astral Chain, Ever Oasis, Sushi Striker fell out of relevance.

Making a new IP tends to end up in failure.

natryamar,

I’m sad they shuttered Japan studios

Bongles, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'

Starfield advertised something like “Bethesdas first new universe in 25+ years” (paraphrasing)

That is not a good thing.

JackbyDev,

Hypothetically I don’t see a problem with things like a new entry in Elder Scrolls. The problem (to me) seems more like constantly remaking Skyrim into new editions and for each new console.

Transcendant,

constantly remaking Skyrim into new editions

That’s pretty much Starfield in a nutshell, Skyrim in space. Don’t get me wrong it’s a fun game but it’s basically reskinned Skyrim with a few new systems bolted on. I’m also noticing some reused assets from Fallout, pretty sure the noise the scanner makes when opening is the same as opening the PipBoy.

EdanGrey,

I’m quite happy with starfield, but I did notice some reused noises definitely. I’m not sure that I particularly mind though

Edgelord_Of_Tomorrow,

And then most of the universe was loading screens

Knusper, do games w Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago'

“These AAA publishers have, mostly, used this production scale to keep their top franchises in the top selling games each year.”

I never quite understood, why it’s not more popular among big publishers to create smaller games throughout the year. You can have risky AAA titles in development and compete in the AA market at the same time.

Hillock,

It's just easier to advertise a single big game rather than several smaller ones. Even if you are interested in games it's impossible to keep track of everything that's being released. More casual players are aware of even fewer games. That's why AAA games still sell so well because they are the only games a lot of people are even aware of.

If the companies have to split their marketing budget between multiple titles, they would reach a much smaller audience. And even if one of the smaller titles would be a hit, it probably sells fewer copies for a lower price.

DrQuint,

Ding ding ding.

Half the cost of the game is marketing. And marketing is an effort that builds upon itself

The more smaller games you have, the more you have to market to niches from scratch. And niches are generally more inclined to be informed users. And it takes a developer with vision to make a satisfying niche hit. Well it always takes vision but…

Meanwhile one big bombastic game will get a bunch of mainstream folks hyped over qualifiers of scope instead of quality. Yes, I am saying hype culture is primarily an idiot’s hobby, but idiots still got cash.

Plus, plus, most studios don’t really see their junior devs as something worth fostering. Better off burning them out and replacing them.

It’s basically money well spent for them.

NigelFrobisher,

Eggs, meet basket.

tankplanker,

Because the first job of anybody who is responsible for green lighting game development at these huge publishers is to not get fired. Making a game that only just breaks even or even worse makes a loss puts you at risk of getting fired. Even a relatively small game from a large publisher costs a ton to develop and market and has increased risk that nobody will actually buy and play it, at least in the most profitable first few months.

Franchises are so popular with this crowd is because they do not have to worry about name recognition. Hardest thing about getting a brand new title out is just getting people to know it exists and then to be excited about it. Franchises you hardly have to to do any work for that, you know you are going to get press and gamer interest, they sell themselves right up until they release and people get the chance to see if its a house of cards or not.

Its that front loading of sales that they are after, the shops having to buy in stock, idiots who pre order or buy before its clear if the game is broken in someway. Its the most profitable time as the game is at its most expensive, and it enables rapid repayment of the development costs. Games that start slow and have a very long tail of sales do not interest them anywhere near as much as they have already moved onto the next project and already been judged on the initial (under) performance of the game.

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