With the rise of game streaming services like Xbox Cloud Gaming and Amazon Luna I predict that the console market is basically over. I honestly don’t expect Microsoft to release another console and if Sony does it’s almost certain to be the last. Nintendo may stick with it longer since they just released the Switch2 but they seem to be prepping for it with the digital key thing.
It sucks for the players but it makes fiscal sense for the Publishers and Console Makers (Microsoft, Sony, Nintendo) if there is an industry wide pivot to game streaming where players are required to pay every month. I know that some games don’t lend themselves well to this, yet, but it’s blatantly obvious (at least to me) that this is where the industry is headed.
We’ve already reached the end of “Console Exclusive” games and I think what comes next is “Streaming Platform Exclusive” games. I think what comes after that is the Publishers establishing their own Streaming Platforms for their own games.
This is precisely what has happened with the rest of the entertainment industry and there’s no reason I can see for gaming, which is a subset of that same industry, to do anything else now that the streaming technology exists.
Steam and GOG will end up pushed out of the market or they will also become Streaming Platforms, just ones that cater to a different set of players.
Streaming has plateaued, and I don’t see anyone overcoming that plateau. The console market is coming to an end, but the transition is to PC gaming, not streaming, and we can measure that.
I can’t see streaming games being anything other than a niche market. It puts the burden onto the streamer, in order to be competitive they look after constantly be upgrading their offering, they will have to have multiple server centres around the world, they will always be beholden to crappy ISPs who just don’t upgrade their infrastructure.
With local hardware you shortcut all of that, upgrading of your hardware is done by the user so they’re not going to complain if it’s out of date, you don’t have to have any server centres, and the ISP issues either don’t matter for single player games that were massively reduced for multiplayer games, now they don’t actually have to send video over the connection. .
This has been explicitly attempted 3 times already, and that really didn’t work out well for anybody who tried it.
Epic Games Store still resorts to bribing people with free games to keep their monthly active user numbers up, hemorrhaging money to attract users who are rarely interested in anything more than freebies.
EA and Ubisoft tried to forgo Steam releases in favor of their own stores and launchers in an attempt to keep 100% of the revenue. They eventually relented, releasing their games on Steam again. Even Blizzard joined in, adding Diablo 4 and Overwatch 2 to Steam.
And Microsoft’s attempt to dethrone Steam by releasing games through the Windows app store just ended up with Valve funneling considerable resources into helping Linux and WINE become a viable alternative to Windows for gaming.
Unless Valve enshittifies or legal shenanigans ensue, they’re pretty unlikely to be pushed out of the market. No single game or game series is good enough to capture the entire market of Steam users and permanently drive them to alternative platforms. On top of that, Steam has a huge following of users who are loyal to the company, which is both insane and insanely hard to compete against.
or they will also become Streaming Platforms
Maybe, maybe not. I don’t see it happening, though. Valve makes money hand over fist from digital sales alone, and they have more to lose in pissing off their customers by selling subscriptions than they have to gain by selling subscriptions.
I am concerned about GOG and PC hardware prices, though.
GOG being pushed out of the market. They’re one of the only stores that actually give you ownership of your games, and they don’t have the same indomitable foothold that Steam does.
It would be all too easy for Microsoft to strangle one of their key markets by taking a loss on sales and offering publishers 150% sales price in exchange for exclusive distribution of 90s and 2000s era PC games or console ports.
The good thing about GOG is that you don’t have to trust them, since there’s no ecosystem lock-in like other stores have. If you continue to shop there, it’s only in your favor, and they’ve got a better shot at sticking around. They’re currently leaning into the concerns that more and more of us have about preservation, so that appears to be a market worth money, and hopefully they’re right. Microsoft is not in the business of loss leading right now, so I’m not super concerned about that kind of threat, and if they were going to try to squeeze out a competitor, they’d be going after Steam, not GOG.
I just assumed they hired the same person that was previously in charge of naming Street Fighter games from Capcom. I was sure the next Xbox would be named something like Xbox X 360 Series X Alpha Championship Edition with Hyper Fighting
Part of the problem might be that I literally have no idea what their current console is called? Whoever was in charge of naming the last threeish xbox consoles should be fired out of a cannon
Yeah, totally agree on this. If you put the last two names in front of me and asked which was newer, I’d have no idea. The new one has multiple versions too so it makes it more confusing.
They had all that free marketting from people assuming the third one would be the 720 and they ditched it in favor of calling it the Xbox One, which everyone was already using for the name of the first Xbox. Still baffled by that one.
I can’t think of a single company worse at naming products and services than Microsoft. They have an abysmal track record. Some examples off the top of my head, all of which make web searches near-impossible:
They renamed Office 365 to just “365” (and then “365 Copilot”). The mind boggles.
They named their light extensible code editor “Visual Studio Code”, despite the fact that they had a long-established IDE (for code) called “Visual Studio”.
They called their application framework “the .NET framework”.
They called the replacement framework “.NET Core”, and after a few major versions, changed to calling it “.NET”, but it’s totally distinct from the .NET framework.
They called their ninth major desktop operating system “Windows 7”, then followed up with “Windows 8” and… “Windows 10”.
Their native web app replacement for Outlook is called “New Outlook”.
They recently renamed their Remote Desktop app “Windows App”. I have no words.
One would almost think they are having a laugh, but no it’s for real (I don’t think are intentionally trying to coming which such comically stupid naming policies).
Microsoft suck at naming things in general. It’s a problem across every single branch of the business, people keep calling Office 365 0365 because Microsoft insists on calling it O365 and people think that’s a zero. Also the name makes no sense anyway, why not call it Microsoft Office Online?
Then we have Microsoft Azure, except they renamed that to Entra despite the fact that both names are stupid. Then of course there is the entirety of the Windows OS lineup.
Entra isn’t Azure. Entra ID is what they renamed Azure Active Directory to. But not always; there’s also Azure Active Directory B2C (yes, that’s the fully expanded name). And various other Azure-branded things that may or may not belong together.
Microsoft are spectacularly bad at naming things.
It’s a miracle they haven’t renamed Windows 11 to “360 365” or “Live 6.5” or “Active-DOS Series X” or something.
“There is literally no reason to buy this handheld,” Fryer opined of the ROG Xbox Ally. "
You want access to games or services that are either better or only available on Windows without having to deal with the desktop Windows interface. That is literally the reason to buy it. Game Pass and popular live services can woo plenty of people over.
Gotta say, from the few times I’ve come across her channel, she seems like a shit-stirrer, and right wing rage baiters seem to love quoting her.
But what is the long-term plan?
To transition to a world where “Xbox” is the brand slapped across Microsoft’s Windows gaming endeavors and they mostly serve as a Game Pass purveyor and the largest third party publisher by market cap.
Where are the new hits?
This one is really surprising as a question, because if you could will hits into existence, everyone would do it, but for a publisher of their size, they’re doing more in recent years to create new franchises than most, even if they then lay off the team behind Hi-Fi Rush. South of Midnight came out this year; Outer Worlds 2, Avowed, and Grounded all came out of Obsidian as well as the much smaller Pentiment; and Clockwork Revolution got a sizable demo on display just this summer.
That Xbox would become Microsoft’s Steam has been the prevailing prediction for the better part of 10 years. I am immediately dubious of anybody who’s opinion is that a more capable than the Xbox device (as far as availability of games) has no reason to be purchased.
You want access to games or services that are either better or only available on Windows without having to deal with the desktop Windows interface. That is literally the reason to buy it. Game Pass and popular live services can woo plenty of people over.
What would that be exactly? Gamepass already works great on linux, it’s a better experience on my steam deck than fighting with my windows laptop.
It seems like the main audience is people who are scared of Linux and just don’t want to learn something new.
That’s fair, it is streaming only at the moment. I had honestly forgotten, I don’t play much that really needs perfect latency, so I’ve just been enjoying streaming on mine for months now.
The problem at this point is not so much that they don’t have games - they have released plenty in the past few years and most have been received positively.
The problem is that they released those games too late, and by that point, the ship had already sailed. After a streak of disappointing years with the XOne, they needed strong titles to pair up with XSeries. Instead, they released jack shit for an entire year, and after that the disappointment just grew further with the likes of Halo Infinite, Starfield and the weird vampire game nobody asked for.
By that point, everyone already got themselves a PS5, a Switch, a gaming PC or a handheld device. Xbox needed to show their fans they believed in their mission and were capable of delivering strong titles on their platform, but everyone saw their releases and said “Meh”.
The strong titles eventually came, but by that point they had already decided to port them over to the competition to offset the cost, and everyone saw the writing was on the wall for the platform.
Spencer can go on stage spewing whatever bullshit he wants, but nobody outside of the most diehard Xbox fans believe that the platform has a future - and it’s very hard to convince people to invest on your platform when it’s not certain how many more years it will be supported, and whether your store will remain accessible or shut down a few years down the line.
I know people hate the idea of console exclusivity, but without it, that’s what really killed the Xbox for me. I’ve got a gaming PC and a PS5 (not Pro), and I could afford an Xbox Series X if I really wanted to. I simply don’t know of any games on the platform that I want and can’t get somewhere else.
And that’s not coming from a reflexive Microsoft hater. I had an OG Xbox (and loved the old Duke controller), 360, and One S. I just barely played the latter.
It’s too expensive to make those kinds of exclusives anymore, which means they take longer to make, which means there are fewer of them. Sony can’t make enough PlayStation exclusives to justify me buying a PlayStation anymore, so I don’t buy one, so they put them on PC too, so there’s even less reason for me to have a PlayStation. Console exclusives are on their way out of fashion.
"And here's the thing — maybe it will work," she added. "Xbox has a deep portfolio. [Oblivion Remastered] was obviously a huge success, and they can continue to outsource that work to external companies and make a lot of money releasing their older games — older games from an era when Xbox knew how to build them."
Shots fired. Despite Microsoft constantly claiming Xbox is here to stay and they're working on the next console, it's very clear they're trying to transition off hardware back into Windows so they don't lose that too since Linux is dominating the handheld market. Even if they do make a new console, theyll put as much effort into it as the Xbox One.
the xbone was the last console I bought. Soured the pot so bad on what I enjoyed about console gaming. I already had a PC, but still enjoyed the couch casual sessions that seemingly don’t exist, and haven’t for over a decade
I’ve just had my gaming PC hooked up to my living room TV for the last several years. I have a lower power desktop on my room for anything that isn’t gaming. I can’t imagine buying one of the modern consoles just for their limitations alone.
Plus I just wait a few years and 95% of the explained make their way to PC anyway.
Microsoft is trying to make Xbox into Windows: Where 3rd parties make the hardware and then license the platform from Microsoft. It’s a vastly more profitable model. Especially if they get all those end users signed up for a subscription service.
The problem is that the world thinks of “Xbox” as a console (and a specific kind of controller). To pull this off Microsoft is going to have to re-brand Xbox entirely by making people think of it more like a game-specific app store that runs on Windows and special handheld hardware. It won’t be easy.
There’s a bigger problem with this plan though: No real coordination with the Windows OS team. Windows on handhelds sucks. The past twenty fucking years of Windows development has been almost entirely focused on improving enterprise features with very little attention paid to end users or gaming.
Growth in Windows gaming has come despite Microsoft’s investments. Not because of them. In fact, I’d argue that if it weren’t for Steam, Windows—as a gaming platform—would be a fraction of what it is today.
Don’t get me wrong, though! I love this new Xbox roadmap! Windows gaming has been holding back Linux desktop adoption for far too long. The latest benchmarks that show games on SteamOS vastly outperforming the new Xbox-branded handhelds pretty clearly demonstrates all that bashing of Windows by Linux nerds was deeply accurate.
It turns out that Linux on the desktop really is superior! 🤣
The first, dominant element of the two marks, NAUGHTY, is identical,” Sony said. “The second elements, DOG and CAT, are highly similar in that both refer to house pets
That has to be the most flimsy lawsuit I’ve ever heard. Any lawyer that can win with that case is a freaking genius.
This is a trademark dispute. This is why it's filled with the USPTO as opposed to a court case. Bar for this is way, way lower. Sony has an incredibly good chance to prevail. Sony winning here at the USPTO would deny a trademark for Naughty Cat. But if there is a decent rebuttal from the studio, it may have to go to court to be settled.
That said, Naughty Cat is likely doing exactly what Sony details in their complaint. As the publisher's works are mostly cheap slot machine themed games.
Naughty Cat only has two apps listed on the App Store, and both are gambling games that promise real cash rewards.
It's very likely this is one of those cheap Chinese drive by studios and it pinged on Sony's radar a lot earlier than the studio thought it would.
But motions of opposition are not the same as a full blown suit in Court. So Sony does have an incredibly good chance to have their trademark invalided.
God, why is the games industry so fucking illiterate when it comes to IP law. File a trademark opposition? They’re suing! File a patent application without issued claims or even substantive examination? They’ve patented it! These aren’t crazy fucking complicated concepts, but the journalism for games industries like actively stunts the understanding of these things by the market.
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