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PieMePlenty, do games w Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"

I dont see it. Mario is a forever brand that is handled well. Sonic is a forever brand that is handled a little less well, but its hanging on. Ubisoft had a forever brand, possibility with rayman, but handled it like shit. Forever brand is a mascot and something that associates with the company. AC is an open world action game with little relatability between each title. What is AC’s character? What distinguishes it from FarCry?

MojoMcJojo,

Sneaky wrist knives + parkour, the franchise.

echodot, do games w Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"

You have to be pretty deep in the Kool-Aid to think that ubisoft has “taken risks” with Assassins Creed.

TigerAce, do games w Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"

They killed it after black flag, it has been a flop every single time. Only origin was a bit fun.

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