archive.ph

RightHandOfIkaros, do games w Ubisoft Leamington UK, responsible for development of Star Wars Outlaws and Skull & Bones, officially closed.

They also worked on Assassin’s Creed Shadows.

Bit of a yikes for the last three games the studio worked on to be AC Shadows, Star Wars Outlaws, and Skull & Bones. Two of those proved to be monumental failures in terms of sales expectations, and Shadows still being too new to know for sure, but its not looking good.

ampersandrew,
@ampersandrew@lemmy.world avatar

I haven’t seen confirmation that this is what Ubisoft has been doing, but given how many studios they have and how quickly they turn games around, it wouldn’t surprise me if they used the “chase the sun” method of development, where as one team signs off, they hand development over to the next team, where it’s morning, and their work day is just starting. So it would just be very likely that every Ubisoft studio touches many games that Ubisoft works on. From the credits on their games, this is certainly what it appears to be. This is the same development method that Larian used to make a game as large as Baldur’s Gate 3 in only 6 years.

Gibibit,
@Gibibit@lemmy.world avatar

My first reaction was to say that “follow the sun” (this is the actual term used in interviews as far as I can tell) can’t really improve production throughput any more than having multiple studios in the same country. But when you think about it having playtesters on an opposite timezone is pretty useful. And I’m sure you can set up some other sequential pipelines as well. I imagine it only works when the process is very streamlined though.

FarceOfWill,

Shadows is great tbh. Can’t speak about sales figures but it’s the most fun I’ve had with AC in ages. The jumps being ninja roll jumps is perfect.

Valhalla was far too serious, a schlocky Japanese revenge flick is much more on target.

MyNameIsAtticus,
@MyNameIsAtticus@lemmy.world avatar

Shadows is honestly the most fun i’ve had with an AC game in the longest time. The stealth is so much fun to pull of, it makes me feel like i’m back in Unity

XEROAARON,
@XEROAARON@sh.itjust.works avatar

Yeah, I’m loving Shadows so far (only about 8 hours into it) but it’s the most fun I’ve had in a Ubisoft game in a long time. Last title I played was Far Cry 6, it just felt so bland and never ended up completing it.

MyNameIsAtticus,
@MyNameIsAtticus@lemmy.world avatar

I’ve been playing whenever i get time to myself and i’ve wracked up 24 hours. It’s addicting

Plavatos, do games w Sweet Baby employees incite harassment campaign against Steam curator

They really put the Streisand effect to good use here, huh? Nichegamers screenshot showed 9,000ish followers and they’re at 87,000 at the time of this comment.

hal_5700X,
@hal_5700X@lemmy.world avatar

Yeah. Funny is it.

darkghosthunter, (edited ) do gaming w Why PlayStation Fans Are Cheering CEO’s Departure

Whatever the article says, I comprehend why someone would cheer at his departure.

The guy is a good by-the-numbers business person. That will cut on production companies, but not on an entertainment industry so close to the consumer as any other. Just remember who cheered on the PS4 presentation.

You expect decisions to bring more gamers to your platform (Game pass did, success), or transform people into gamers (Wii did, huge success). Not nickel and dime your consumers. Plus, he is the one signs off all decisions.

PS Portal it’s the epitome of this guy. Something no one asked for, that does less than anything on the market, and is closed to its shallow ecosystem, priced way beyond its capabilities, but on paper it looks like selling like hotcakes.

What Sony needs as PS CEO is someone who understand that is a business, but also that all these platinum trophies are not real… but they are.

angstylittlecatboy,

Michael Eisner once called himself “the last of the creative types in Hollywood” after he left Disney, and I can’t help but see what he meant when he said that when I look at the current American film and TV landscape. It’s like today’s Hollywood bigwigs don’t even understand why people watch TV and movies.

I kinda think this happened to Western video games too (yeah Sony is a Japanese company…but PlayStation has shown a pretty square focus on the Western market in the past 10 years.) From a consumer perspective I don’t think a new CEO is the answer. It wasn’t for Disney’s fans with Bob Chapek.

ksynwa, do gaming w Google Loses Antitrust Case Brought by Epic Games
@ksynwa@lemmy.ml avatar

What about Apple? From my limited knowledge their ecosystem is even more locked down than Android’s.

demonsword,
@demonsword@lemmy.world avatar

well, it was right there on the article…

In a similar lawsuit against Apple, Epic lost on several claims though the game developer convinced a judge that the phone maker should loosen restrictions on payments through its app store.

PieMePlenty, do games w How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

So marketing? What’s the problem here? Should they have spent it advertising on radio?

Jayk0b, do games w Ubisoft Leamington UK, responsible for development of Star Wars Outlaws and Skull & Bones, officially closed.

Oh noo

Anyway!

KingThrillgore, do games w How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
@KingThrillgore@lemmy.ml avatar

Money well spent: Grummz got told the fuck off on twitter lol


I think the only influencers that would matter in terms of direct sales would be Streamers and VTubers

Jamie, do gaming w E3, once gaming’s biggest expo, is officially dead
@Jamie@jamie.moe avatar

E3 has been garbage on all levels for like 10 years, it’s for the best.

RightHandOfIkaros, do gaming w Why PlayStation Fans Are Cheering CEO’s Departure

I dont like Sony and its still good that he’s going.

Shifting Sony to GaaS, way overpaying to acquire Bungie, and his comments on classic games are exactly the people that need to not be in leading positions at companies.

mox, do games w How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
ampersandrew, do games w Sweet Baby employees incite harassment campaign against Steam curator
@ampersandrew@kbin.social avatar

Boy, what a dishonest title for what happened here.

Eyck_of_denesle,

You do work in sweet Inc don’t you

ampersandrew,
@ampersandrew@kbin.social avatar

No, I just live in reality.

sirico, do games w How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
@sirico@feddit.uk avatar

Schedule 1 paid…

onlinepersona, do gaming w Roblox’s Pedophile Problem

No wonder I never played anything on Roblox - it’s for kids. I feel like parents have a lot of blame to shoulder in this case too. They should be preparing their kids for these situations, but seemingly thousands fail.

Anti Commercial-AI license

theangriestbird,

You should see how excited some kids are about Roblox. I used to work in public schools around like 2017, and even then I met kids who were OBSESSED.

And I think you’re 100% right - parents are responsible for this just as much as Roblox themselves. But the point is that Roblox could absolutely be doing more.

Mischala,

I mean, an open and seemingly poorly censored market place of assets and “experiences” targetted at children sounds like a recipe for disaster to begin with. Many parents aren’t technologically adept enough to look past the website, seeing it’s marketed at children and going “must be fine”.

This isn’t a defence, but the world gets more and more complicated every day and people are just asked to deal with it… Seems like many governments have just given up trying to regulate anything, and therefore there’s no incentive for trash companies like Roblox to put in any protections.

turkishdelight, do games w Sweet Baby employees incite harassment campaign against Steam curator

some people need education on the Streisand effect :)

spankmonkey, do games w How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
@spankmonkey@lemmy.world avatar

So they spent advertising money on freelance shills. Ok, that is just another form of advertising like paying an advertising company to do advertising.

glimse,

Sponsoring streams isn’t even close to the same thing as hiring shills

spankmonkey,
@spankmonkey@lemmy.world avatar

Do streamers call themselves influencers?

glimse,

Plenty do, yeah. Though to the marketing team, all streamers are influencers

Auntievenim,

You do understand what a shill is, right?

glimse,

Yes, someone who promotes a product while hiding the fact that they’ve been paid to promote the product. Streamers generally say “this is a sponsored stream” to avoid lawsuits.

Lv_InSaNe_vL,

someone who promotes a product while hiding the fact that they’ve been paid

Streamers generally say “this is a sponsored stream”

So by your own definition streamers are generally not shills?

glimse,

If someone starts off saying “this is a sponsores stream” then yes, that is correct. It’s illegal to not disclose when media is an advertisement in most of the world. I’m pretty sure it’s against the TOS of most streaming sites, too.

njm1314,

Isn’t it though? They’re being paid to promote a game right? That seems like a shill to me. I’m not sure I understand the difference to you.

glimse,

A shill doesn’t disclose that they’re being paid to promote a product. The secrecy is what makes them a shill

njm1314,

Well I’ve certainly never heard that before and that’s not what the definition of the word is from what I’m seeing but I guess I can understand using that as a distinction.

glimse,

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

en.m.wikipedia.org/wiki/Shill

njm1314,

Shill verb

:to act as a spokesperson or promoter

Shill noun

:one who makes a sales pitch or serves as a promoter

www.merriam-webster.com/dictionary/shill

glimse,

Shill has primarily been used as an insult for the past 50 years in the way I’m defining it here. I don’t believe you’ve never heard it used to mean that.

one who acts as a decoy (as for a pitchman or gambler)

Literally on that same page.

a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

www.dictionary.com/browse/shill

a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

www.dictionary.com/browse/shill

someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

dictionary.cambridge.org/us/dictionary/…/shill?q=…

shill n informal, US (person planted to lure customers)

www.wordreference.com/es/translation.asp?tranword…

njm1314,

I think everything you quoted there would accurately describe influencers being paid to play a game. As to whether you believe me or not, don’t really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me, as does being so unnecessarily hostile for no reason. Have a good one.

  • Wszystkie
  • Subskrybowane
  • Moderowane
  • Ulubione
  • rowery
  • test1
  • esport
  • Technologia
  • FromSilesiaToPolesia
  • fediversum
  • ERP
  • krakow
  • muzyka
  • shophiajons
  • NomadOffgrid
  • informasi
  • retro
  • Travel
  • Spoleczenstwo
  • gurgaonproperty
  • Psychologia
  • Gaming
  • slask
  • nauka
  • sport
  • niusy
  • antywykop
  • Blogi
  • lieratura
  • motoryzacja
  • giereczkowo
  • warnersteve
  • Wszystkie magazyny