I get that you should cultivate the audience you want to play your game, but Ubisoft can’t win for losing. This should have gone through 20 publicists. I expect that mong Hero Hei to leap on this shit.
The monetization director should never say anything ever and should be beaten with a stick if he tries, but the standpoint the article is writing from is clear:
the unveiling of Assassin’s Creed Shadows, which quickly gained controversy for numerous allegations that Ubisoft was mispresenting Japanese heritage through unpopular artistic design choices.
“unpopular artistic design choice”, hm? What does that mean?
Neither the author’s writing nor the quote from the director actually name it specifically, but we can infer that it’s probably talking about Yasuke, which means that unfortunately this ghoul director is probably completely right and this author is no better than a concern troll.
How is he so disconnected from the reality? At the same time I know what he meant but did it in the worst way possible. Why corporations are so big that they don’t recognise their bad decision. “We are not the problem, it’s just you” and then swallows gamers and enshititifaction again.
A more accurate description of the situation is that a broken clock is right twice a day as he validly complains about racists sending hate to his employees.
tweaktown.com
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