I’ve been hearing rumblings of people complaining about current game advertisement cycles being too long. Immortals, is a great example of one too short. Announced at Summer Game Fest and released in August(?). We don’t need long Ad campaigns for old brands but if you want to market a new IP as Triple A you have to put in the work to reach unplugged gamers, and it barely reached plugged in gamers.
This article makes some pretty sweeping claims about rumors being “thoroughly put to bed” based on a vague tweet about the DLC’s progress. I’m not sure it does anything of the sort, especially when the article didn’t even report on the exact question asked of this developer.
The reporter seems to take the quote and run with it a bit.
gamesradar.com
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