It’s a symbiotic relationship that advances goals for each, but no, they’re not paid ads, and it’s been debunked over and over again. Some game reviews higher than someone feels it should, and they conclude it only could have been paid off, but it wasn’t. Here are a few things that do happen that influence review scores though:
Publishers know which outlets review their games well, and they prioritize giving advance copies to those outlets and not others; this is why you’ll see the average score drop by a few points after the game’s official release.
The person on staff who liked the last game in the series, or other games in the same genre, tends to keep reviewing them, because they enjoy the work more, and that review better serves the overall audience. This can explain why a genre-defying game like Death Stranding reviews in the low 80s, but then the sequel is reviewed by people who tended to appreciate the first game, and the sequel reviews higher.
Publishers know which version of their game is best, and they’ll send review copies of that version. That means they send the PC version of Cyberpunk 2077 when the console version is broken, and they send the console version when the PC optimization sucks.
When a game is online-only, publishers like to host on-site, curated review sessions with optimal network conditions in a space where all the reviewers definitely have someone to play with. Review outlets have become skeptical of reviewing games this way, and you’ll more often see “reviews in progress” of games where they want the servers to “settle” first. I was surprised to see MS Flight Simulator 2024 actually held to account over its broken online infrastructure, as you’re correct that, historically, they’re not held accountable, but that’s because of this change that review outlets have made in how they cover games like this.
Really looking forward to this one. I loved that last game and really appreciated how much they did with a little, leading to a much-appreciated brevity that helped its pacing. ACG had some reservations with the opening area, but we’ll see how I feel about it when I get around to it.
Games media worked under an ad-supported model for about 20 years though. As those in that business will tell you, the payouts from advertisers have fallen dramatically. The ones keeping themselves afloat now have pivoted to your first, third, and fifth bullet points, as well as ads on the free content that subscribers typically get to opt out of.
Embargoes exist to prevent that race. Your fighting game problem has been solved by assigning fighting game reviews to the “fighting game guy” on hand, which is why you’ll see the same byline on games in the same genre from major outlets.
The most I’ve heard about reviewers getting extra help is that they have a small tip sheet for the trickiest parts, and only sometimes. If they need extra help beyond that, they’re messaging their colleagues on Discord who are also under embargo.
It would be difficult to measure if that was the case, but what does seem to be the case is that the old revenue model these outlets relied on just paid less and less over the years.
I listen to podcasts featuring people who used to score games in that separated way for Gamespot, and it frequently led to scores that were out of sync with what the content of the review actually said. Plus, who’s to say if the visuals of Clair Obscur are better or worse than Hades II when they’ve got very different goals and art styles? And does it matter how high the visuals score for Bye, Sweet Carole is if they’re leaving a subpar review for the puzzles? That’s what the content of the review is for.
How grindy a game is or how it’s monetized often makes its way into a review. Publishers can get slimy around it though and turn the knobs to be more nefarious after the review period, which people can call them out for, but much like how lies spread faster than the truth, updates spread slower than initial reviews. What I’d personally like to see make its way into reviews are how much ownership the game actually grants. So many multiplayer modes are not designed to last, and no one, often times not even the people updating the features list on the Steam store page, care to mention if a game supports offline multiplayer like LAN. Some games blur the line, like Hitman, on just how offline their game and its content can be. That’s what I’m missing from review outlets.
But all of this has only been about reviews, and games media also breaks news. Real change has been happening by way of reporting on unionization and crunch. Harassers are being taken to court or otherwise removed from their position of power in their companies. Sometimes we can actually get real confirmation that absolutely nothing is happening with Bloodborne and no one should get their hopes up for anything anytime soon. All of that is valuable, too.
The problem was more that people are more likely to submit stories that continue to get you angry about the latest thing. It won’t be a deep investigative piece about the corporate interests that led to some strange move and hid some shady dealings; it will be a third or fourth article about the latest thing we all already know Trump did, but it adds like one detail and focuses on it. It’s easy to fall back on by default and think you need nothing else because it’s free and major events will get shared instantly.
Getting my news from reddit or Lemmy led to the same problems, and neither actually gave me the news, so in the past couple of years, I have definitely budgeted for a news subscription as well.
As a sustainable video game entity, WB games would be better suited in just about anyone else’s hands. WB has tried to sell off its games division in the past, but they’ve spent the better part of two decades making sure that their game studios produced nothing except for tie-ins to their movie and comic book businesses. I was told straight to my face at a PAX years ago that the pitch process under WB starts with a game idea and ends with, “Cool, now make it Batman,” or “Cool, now make it Lord of the Rings.” Then when they tried to divest themselves of games, not only did they have no IP to sell outside of old Midway properties, they also thought the new buyer would love to keep paying licensing fees to WB for the properties attached to these gaming franchises. Bunch of geniuses over there.
We used to get multiplayer games that weren’t dependent on some server that we don’t control, and now they’ve all turned into this. Then we read about all the layoffs that happened because this model is inherently unsustainable, and we have a giant gap in the medium’s history of games that we used to be able to play but now cannot because the business made a gamble on a type of game that sometimes becomes a money printer.