The studio doesn’t make games for the good ideas, but to make money. Shocker, I know. But get this; the developers are paying for this parser that determines what kind of product will sell well, based on social media.
The developers have admitted to using something like that to decide what kind of games they’ll make.
Other developers have already voiced their opinions on Baldur’s Gate 3. And it’s been “Oh no! Baldur’s Gate 3 is ruining the expectations of gamers about what a game is.”
Meanwhile most people playing BG3 have been saying “Finally, some good fucking food.”
The only reason why an Unreal game looks like an Unreal game is because the developers just use the default settings for environmental lighting and LUTs.
If your intention is to make a game with a specific look you can absolutely create your own lighting and LUTs. You can make an Unreal game look like whatever you want.