Most companies froze during the start of COVID. During the first few months, we didn’t know if COVID was spread through air or by blinking. Companies scrambled for WFH, trying to keep workers alive while other companies scrambled to create 6-ft distances. People died. Less people went out to buy things.
Being fully under the whims of a service is how companies die. And unity is going to put a financial stranglehold on so many businesses. So really if they aren’t planning to cut ties, they won’t survive in a few years.