The PEGI management board is people that publish games, people that make consoles and trade organisations.
None of whom want to see sales go down.
They’re behind the bonkers decision that representations of gambling are worse than actual gambling.
PEGI mainly exists to save publishers bothering with each country’s classifications boards. Before that you’d have like BBFC in the UK, and each country having to rate it. It’s industry self regulation, and like any good fox guarding the henhouse, they’re not doing a great job of it.
Oh there wouldn’t need to be anything actually good on it.
You just need Superbowl advert money and suddenly you’ve got millions of users with no money.
I suspect the only reason this hasn’t happened already is that those millions of users are already on mobile, being flashed with garish noisy adverts every two minutes of gameplay, and moving them to PC some of the time wouldn’t really increase ad revenue…