How often are those small streamers the only one though? Having times where you do almost ok aren’t that great if you make nothing 30% of your streaming time.
They don’t. Their payouts leaked a couple years ago, of the thousands of streamers there’s a few hundred that make minimum wage or better. This pattern holds true for YouTube, only fans, etc.
Companies aren’t innovative. Once they land on a formula they just keep using it. Eventually it gets stale and the company crashes or buys another company that had a good idea and runs it into the ground. Innovative games happen when a AAA company happens to acquire an indie studio at the right time to give them runway to properly polish their game.