news.xbox.com

Sivick314, do gaming w It's official, Microsoft now owns ABK
@Sivick314@universeodon.com avatar

@KyuubiNoKitsune cool. Bobby firing when?

KyuubiNoKitsune,

Apparently at the end of the year. Obviously going to get a good payout in the process…

Sivick314,
@Sivick314@universeodon.com avatar

@KyuubiNoKitsune as long as he's gone I'll take it

KyuubiNoKitsune,

Same tbh

Hdcase,

400 million payout as I understand it. And odds are very good he’s going to go to some other video game company. People like him don’t just disappear.

TheresNodiee,

I saw someone mention somewhere that Unity has an open CEO position…

potato, do gaming w It's official, Microsoft now owns ABK

It would be funny if they renamed Toys for Bob to Toys for Phil.

KyuubiNoKitsune,

Lol

sculd, do gaming w It's official, Microsoft now owns ABK

Honestly this is bad for the gaming industry.

I understand a lot of game pass subscribers want more free stuff.

But just look at what Netflix had became after its success.

Or even just look at MS’s track record in using their monopolies to bully competitors.

Years later we will look at this and watch the tragedy unfold.

KyuubiNoKitsune,

Pretty sure most of the abk staff were just keen to get rid of Bobby. Maybe shortsighted but hey, MS isn’t the worst company to work for.

Domiku, do gaming w It's official, Microsoft now owns ABK

I love Game Pass, but I don’t like monopolies. I wish regulators had blocked this. Also: theonion.com/just-six-corporations-remain-1819564…

raptir,

How have I never read that? That’s amazing.

Goronmon,

It's hard to block mergers based on a company involved being a monopoly if none of the companies involved are monopolies or will become monopolies.

Regulators have to come up with a different set of rules to block "large but not monopolistic mergers" without also just effectively protecting the actual leader in a given industry from competition.

conciselyverbose,

IDK how you block it when it probably doesn't even make Microsoft the leader in the console space.

Mothra,

I was laughing at the onion article and stopped- was that really published in 1998 ?!?!? Or is the date also a joke?

thehellrocc, (edited )

The wayback machine has it archived as early as December 2017, no idea beyond that.

hobovision,

It reads like it’s from 98. The references to Blockbuster, Daimler-Chrysler, McDonnell Douglas, and Bill Clinton tipped me off this was an old one.

MangoKangaroo,

Wikipedia says that The Onion has had a website since '96, so it’s definitely possible! (Also, TIL The Onion has existed since 1988.)

Mothra,

I knew the onion is old, but didn’t imagine they would keep a website with old articles still up!

wim,

Why not? It costs nothing, appart from transforming the old format into something the current site can work with, or more likely, have the old site support tbe old format.

Mars,
@Mars@beehaw.org avatar

Some media organizations have started nuking old articles to please the Google algorithm

Phroon,

It really is that old. According to their Supreme Court amicus brief: “Rising from its humble beginnings as a print newspaper in 1756, The Onion now enjoys a daily readership of 4.3 trillion and has grown into the single most powerful and influential organization in human history.” Seriously though, read that brief. It’s a masterful piece of satire.

HerbalGamer, do gaming w It's official, Microsoft now owns ABK

Who, the rapper?

DarkGamer, do gaming w It's official, Microsoft now owns ABK
@DarkGamer@kbin.social avatar

Well at least Microsoft can't ruin Blizzard any more than Activision ruined it.

KyuubiNoKitsune,

Maybe we’ll get SC3, though I’m sure they’ll want to make it SC3 the mmorpg live service micro transaction game… Need additional Pylons? That’ll be 10c thanks…

cupcakezealot,
@cupcakezealot@lemmy.blahaj.zone avatar

say hello to the monkeys paw

totallynotfbi, do gaming w It's official, Microsoft now owns ABK

It’s a shame the UK’s Competitive Markets Authority let this merger go through after all. I can’t wait for the future, when 90% of the most popular games are made by 3 companies

cupcakezealot,
@cupcakezealot@lemmy.blahaj.zone avatar

the government was desperate for a post brexit trade deal

DoucheBagMcSwag, do gaming w It's official, Microsoft now owns ABK

They showed Alex Mercer from Prototype in their announcement video

They knew

Platform27, do gaming w It's official, Microsoft now owns ABK

Embrace, Extend, Extinguish.

smeg,

That applies to open software standards, what does it have to do with buying cash cows?

OfficialThunderbolt,

Because, to the majority of console gamers in the Americas and Europe, Call of Duty, FIFA, GTA, and Madden are the Only Games That Actually Matter™. There are a few million people that buy PlayStations just to play 1-2 of those games to the exclusion of everything else.

Now that they’ve taken out one of the four major reasons why people outside of Asia buy PlayStations, they can extinguish PlayStation & assert a monopoly on console gaming. It’s sickening.

And somehow, I don’t think that Sony resurrecting the Resistance series & making it into an annual release that always launches during the holiday season will make much of a difference.

ampersandrew,
@ampersandrew@kbin.social avatar

It's still an improper invocation of Embrace, Extend, Extinguish regardless; only Call of Duty came along with this sale, so by your own logic, they still can't have a monopoly; there are several other franchises, owned by several other corporate entities that Microsoft doesn't own, that would fit on that list of yours; and IMO, Resistance was never good anyway, so if they want to make their own Call of Duty, they're starting from scratch, and they've got a decade to figure it out.

verysoft,

They are nowhere near getting a monopoly of gaming. It sucks that studios are becoming more consolidated yes, but it's not monopoly level which is why this merger wasn't blocked.

OfficialThunderbolt,

It will be once Call of Duty becomes a console Xbox exclusive, and the millions of people in the Americas & Europe switch from PlayStation to Xbox in order to get their CoD fix. We’ve already seen this in the PC market, where CoD has been a Windows exclusive for years now, to the point where people won’t buy Macs because they can’t play CoD on them.

ampersandrew,
@ampersandrew@kbin.social avatar

Apple's got bigger problems when it comes to gaming than just whether or not Call of Duty comes out for Mac that year, and those problems are of Apple's own creation.

TALL421,
@TALL421@lemmy.one avatar

Buddy that is not THE reason people aren’t buying macs…

saigot,

Is there anything to back up the idea that call of duty is the behemoth it once was? Fortnite seems to be far more culturally relavent than war zone and seems to be both more profitable and have a larger player base. Don’t get me wrong cod is still a big game, I just have my doubts it’s making or breaking the whole industry.

OfficialThunderbolt,
Platform27,

It applies to most business.

  1. You give a positive face to the market you’re in (Game Pass, Phil Spencer, pro-dev vibe, etc).
  2. You buy chunks of the market (Activ-Bliz-King is a massive chunk), while saying it’s good for the industry.
  3. You squeeze the company of its IP, while bleeding the market dry of money. All of which kills, or at least hurts that market.

Right now, Micro$oft is in the Extend phase.

ampersandrew,
@ampersandrew@kbin.social avatar

If you bring up Embrace, Extend, Extinguish, especially since we're talking about Microsoft, that is not what it means, and your definition has issues, because if you're buying a big company for a lot of money, the last thing you want to do is extinguish it.

Goronmon,

That's not what "Embrace, Extend, Extinguish" means. You just came up with three numbered items to correspond to the fact that there are three words in the phrase.

Goronmon,

That applies to open software standards, what does it have to do with buying cash cows?

It has no real meaning anymore. It's now a phrase people throw around as effectively a meme. You won't get anything but a wrong answer to this question.

smeg,

It does seem like some people just automatically post it on every thread that mentions Microsoft. Just because we all dislike something doesn’t mean we want to see the same low-effort comments spammed every time they come up in discussion like we’re still on Reddit!

Steeve,

It doesn’t even apply to software standards lol. It’s a dumb “playbook” probably made by some coked out Microsoft middle manager in the 00s that wasn’t even widely successfully used. Lemmy’s crappy example of it is Google “killing” an extensible messaging protocol, which is nonsense because they didn’t kill anything (you don’t “kill” a protocol), they extended it into a proprietary version. You know, because it’s extensible.

The only relevance “embrace, extend, extinguish” has in today’s society is as an excuse to spread FUD and ragebait on Lemmy.

Venomnik0,

Yes, embrace, extend and extinguish my breast milk drinking.

shiveyarbles,

EXTERMINATE! EXTERMINATE!

lukas,
@lukas@lemmy.haigner.me avatar

Nice Doctor Who reference

Dalek_Thal,
@Dalek_Thal@aussie.zone avatar

YOU ARE AN ENEMY OF MICROSOFT; YOU MUST BE DESTROYED

muse, do gaming w It's official, Microsoft now owns ABK
@muse@kbin.social avatar

Bring back Heroes of the Storm and add Master Chief in damnit

KyuubiNoKitsune,

Wait, they axed hots?

Stormyfemme,

like 5 years ago

ampersandrew,
@ampersandrew@kbin.social avatar

It's still running though, right? They're just not currently adding anything more to it. I see my friends playing that game still from time to time.

Jaeger86, do games w Welcoming the Legendary Teams at Activision Blizzard King to Team Xbox - Xbox Wire

Fuck AbK and Microsoft. Consolidation is bad for the consumer and pre Reagon this would have never gone thru

rigatti, do games w Welcoming the Legendary Teams at Activision Blizzard King to Team Xbox
@rigatti@lemmy.world avatar

When was the last time Blizzard had legendary teams?

pancakes,
@pancakes@sh.itjust.works avatar

Maybe when StarCraft 2 came out or the first couple years of Overwatch. Although in hindsight they were doing some pretty un-legendary things behind the scenes.

navi, do gaming w It's official, Microsoft now owns ABK
@navi@lemmy.tespia.org avatar

Now gut the boys club C Suite from ABK and help the thousands of employees.

Scooter411,
@Scooter411@lemmy.ml avatar

Kotick is out in January at the very least. I think there is a 60 day waiting period before employees can begin unionizing, as part of the deal.

Rentlar,

I hope you’re right! My Blizzard/Starcraft boycot ends when that parasite of a CEO leaves.

Might be wishful thinking on my part but maybe Microsoft will better utilize their IPs.

Scooter411,
@Scooter411@lemmy.ml avatar
Rentlar,

Yes!!!

KyuubiNoKitsune,

That’s the hope…

Blapoo, do gaming w It's official, Microsoft now owns ABK

Fuck Activision

KyuubiNoKitsune,

Especially Bobby and all the ones he enabled

fox2263, do games w Battlefield 2042: How Season 6 - Dark Creations is Bringing More Variety and Versatility

Wake me up when they release 2142

9715698,

They would absolutely ruin it.

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