Humans care about belonging and fairness. Profit is one type of political good that can be distributed based on different criteria, for example by selling a good or a service or by stealing or copying someone’s code. But profit is not the only political good that exists. There’s also relevance. There is credit. There is legitimacy.
TL;DR: Money is not the only thing that humans care about. Humans also care about fairness.
Indie dev baffled after acquaintance clones his game, puts it on Steam, and acts like it's no big deal: 'Happens every day homie' (www.pcgamer.com) angielski