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nooneescapesthelaw, do gaming w Leaked Xbox Boss Email Perfectly Explains Why Game Publishers Are Eating Themselves Alive

Thats what this Spencer guy says in the email:

Over the past 5-7 years, the AAA publishers have tried to use production scale as their new moat. Very few companies can afford to spend the $200M an Activision or Take 2 spend to put a title like Call of Duty or Red Dead Redemption on the shelf. These AAA publishers have, mostly, used this production scale to keep their top franchises in the top selling games each year. The issue these publishers have run into is these same production scale/cost approach hurts their ability to create new IP.

nooneescapesthelaw, do gaming w Leaked Xbox Boss Email Perfectly Explains Why Game Publishers Are Eating Themselves Alive

The email: Spencer writes,

Over the past 5-7 years, the AAA publishers have tried to use production scale as their new moat. Very few companies can afford to spend the $200M an Activision or Take 2 spend to put a title like Call of Duty or Red Dead Redemption on the shelf. These AAA publishers have, mostly, used this production scale to keep their top franchises in the top selling games each year. The issue these publishers have run into is these same production scale/cost approach hurts their ability to create new IP. The hurdle rate on new IP at these high production levels have led to risk aversion by big publishers on new IP. You’ve seen a rise of AAA publishers using rented IP to try to offset the risk (Star Wars with EA, Spiderman with Sony, Avatar with Ubisoft etc). This same dynamic has obviously played out in Hollywood as well with Netflix creating more new IP than any of the movie studios.

Specifically, the AAA game publishers, starting from a position of strength driven from physical retail have failed to create any real platform effect for themselves. They effectively continue to build their scale through aggregated per game P&Ls hoping to maximize each new release of their existing IP.

In the new world where a AAA publisher don’t have real distribution leverage with consumers, they don’t have production efficiencies and their new IP hit rate is not disproportionately higher than the industry average we see that the top franchises today were mostly not created by AAA game publishers. Games like Fortnite, Roblox, Minecraft, Candy Crush, Clash Royale, DOTA2 etc. were all created by independent studios with full access to distribution. Overall this, imo, is a good thing for the industry but does put AAA publishers, in a precarious spot moving forward. AAA publishers are milking their top franchises but struggling to refill their portfolio of hit franchises, most AAA publishers are riding the success of franchises created 10+ years ago.

nooneescapesthelaw, do piracy w Can they even track pirated installs ?

If they could tell an install is pirated then they would lock it down

They either count all installs as legitimate or pirated copies are not picked up by their telemetry

nooneescapesthelaw, do piracy w Android Game Popup Ads

Lucky patcher works well for me

nooneescapesthelaw, do piracy w Looking for obscure, older television

Theres a black and white show from the fifties that i watch all the time and i find torrents of it.

What is the name of the show that you’re looking for?

Also try your local library

nooneescapesthelaw, do piracy w Now you have to pay to see lyrics on spotify

I love their algorithm

nooneescapesthelaw, do piracy w Is anyone else like 10 times more likely to play a game they pirated versus one they bought?

For me personally i find that i play pirated games more lften than the ones i bought, i hate having to use the launchers it is a complete pain in the ass, they all require updates everytime i open them, they’re very sluggish and often try to shove ads and offers down your throat (with exception of steam). I own the dishonored series legitimately but i still play the pirated version.

One of my favorite games is Titanfall 2 and i don’t play it anymore so that i don’t have to put up with the cancer of the EA app

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