11$/month is 132$/yr. That’s a significant amount of money - about the same as my car insurance, broadband or phone bill. Putting a bunch of good music in a playlist and letting it roll is nice enough, especially with a 3rd party app to mute ads automatically. Besides, I don’t feel sorry for Spotify. The reason they’re hemorrhaging money isn’t a lack of profitability, but due to the massive royalties going to record companies.