They could give away the game for free for a short boost in players, but they need to do something about the endgame first. Or else they end up in the same position they are in now.
Microsoft upped the Gamepass price on the basis that it would allow for bigger titles. Honestly I think they are delivering on that with Starfield and Forza Motorsport amongst others. EA Play inclusion also adds value as does having the 2 out of the 3 most recent AC chapters. Ubisoft + can go suck a dick though, I want Valhalla and eventually Mirage on Gamepass.
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