The point is, hardware is powerful enough for native 4K, but instead of that power being used properly, games are made quickly and then upscaling technology is slapped on at the end. DLSS has become a crutch and Nvidia are happy to keep pushing it and keeping a reason for you to buy their GPUs every generation, because otherwise we are at diminishing returns already.
It's useful for use on older hardware, yes, I have no issue with that, I have issue with it being used on hardware that could otherwise easily run 4K 120FPS+ with standard rasterization and being marketed as a 'must'.
Legitimate upscaling is fine, but this DLSS/FSR ML upscaling is dogshit and just introduces so many artifacts. It has become a crutch for developers, so they dont build their games properly anymore. Hardware is so strong and yet games perform worse than they did 10 years ago.
Oh yeah, they will still have "cheap" ones, but they will make these "Pro" versions more and more expensive.
PCs are a lot easier to use than they used to be, you don't have to mess around like you used to, just the initial setup (which is done for you if you buy a prebuilt one anyway).
But yeah, the initial cost puts people off, even though the long term savings are incredible. Ignoring the cheaper cost of games, just from the console online subscriptions over 5 years, you are saving over $400 (and the last generation of consoles was 8 years, so that's well over $600 of savings).
I'd highly recommend anyone tries PC, you have so much more freedom than you do on a console. There's a reason the PC market share is growing so fast.
Like any awards show, the awards are completely subjective anyway, so it's completely pointless to even care about them, it's not like an old gaming magazine's recommendations.