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Senseless, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

So… if there ever was going to be a new Mass Effect it’s going to be totally shit now? Fuck.

Treczoks, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

EA is not yet bad enough? They are actually trying to make it even worse?

Or is behind all this some rich, disappointed gamer who wants to ruin EA with a vengeance?

AlecSadler, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

As someone who uses AI regularly for software engineering and ~2/3 of the time finds it very effective…

…there is no way it can produce quality games or gaming experiences.

I look forward to watching EA collapse. Get rekt.

slaneesh_is_right,

People still buy fifa, they always dod and always will. And with the billions they spend on lootboxes, they probably make their money back

DacoTaco,
@DacoTaco@lemmy.world avatar

As a developer/tech lead who also uses ai i bloody agree. This is going to be baaaadddd. Didnt know ea could get worse

AA5B,

There always places. I’m skeptical about saving significant money but what about graphical or story elements? I’m not too familiar with how games are built but ai can generate arbitrary “artwork” and even music

AlecSadler,

For me the beauty of some games is the knowledge of the writers involved in a story or the composers for the music.

If I know upfront it’s all AI generated I think that’d ruin it for me. But I realize that’s just my opinion.

Passerby6497,

The human employees may use AI to help speed things up or do repetitive/monotonous tasks, but without human oversight the AI will be functionally worthless for most things due to lack of knowledge over instructions. Add on the insecure and unoptimized code AI spits out and it’s gonna be fun watching the dumpster fire.

fodor, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Well yeah, if they cook the books like Private Equity always does, they can suck some profit out of it while destroying the company. And then later blame it on AI, why not? … Shit, the New York Times and the Washington Post would probably roll with that story.

HeyJoe,

Normally, a 2nd company is used where they exploit the first to further grow this one and funnel any actual money into it while bankrupting the first. I am curious to see what aspect of this helps that and what company it will be that profits from it.

n3m37h, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Looks like everyone needs to boycott EA

Jarix,

Sorry to be the one laughing at you.

But I need you to really think hard on this.

If people haven’t boycotted EA by now, what in the wild hells makes you think this is the straw that’s gonna break that mutant camels back?

P00ptart, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Damn, I was actually looking forward to battlefield 6. Haven’t bought an EA game in probably 10 years, so the loss isn’t that big of a deal. And with COD being shit for 12 years, my FPS days might be over.

Jarix,

Maybe start a gang war PvP in gtav? I’ve never played gtav so I don’t know if that’s even possible

P00ptart,

I’ve never played their multiplayer. I’ll just play fallout 4. Close enough, right?

Zetta,

It’s very stupid to install a rootkit spyware on your computer to play a video game. Now that spyware is owned by the Saudi government too. Assuming you play on PC.

P00ptart,

I’m a playstation guy. My computer savvy days are way in the rearview.

Jeffool,
@Jeffool@lemmy.world avatar

Delta Force has a Battlefield-ish multiplayer mode. It’s free to play and you unlock new characters and guns as you advance. (Then there’s an extraction mode too if you’re into that.) I just tried it for the first time after the beta several months ago and I thought it was alright. No jets, but still solid.

P00ptart,

Honestly I don’t like the air vehicles of battlefield, so that’s not a ding against it in my book.

ipkpjersi, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

So business as usual, then.

humanspiral, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Root access to PCs, EU chatcontrol, and AI together!!! Unlimited profits!

prettybunnys, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Goddamnit. I was actually looking forward to BF6

astanix,

Oh yeah, were you looking forward to a sense of pride and accomplishment?

morphballganon,

Do they have good gameplay? Story?

Lfrith,

I recommend saving the money and checking out the Finals which has better destruction. Has 3 v 3 objective mode too now for those who hated getting third partied.

ArmchairAce1944, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

It will do the opposite. More costs and less profit.

Frenchgeek, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Was “Yakety sax” playing in the background when they said that?

EndOfLine, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed
NoodlePoint, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Thou shalt not make a machine in the likeness of a human mind.

lemmy_outta_here,

Fortunately, thou hast not even come close

greedytacothief, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

I keep forgetting that this stupid AI bubble hasn’t popped yet and I’m always surprised someone is trying to add it to their business

ameancow, (edited )

“I keep catching myself in this uncanny loop — expecting the so-called ‘AI moment’ to have fizzled out, only to realize the bubble hasn’t just not popped, it’s still inflating. You didn’t just add AI to your business plan, you pivoted your entire narrative to center on it — because in 2025, apparently, no pitch deck is complete without a sprinkle of machine learning magic. Every time I see it, I’m not just surprised, I’m re-surprised — like déjà vu, but powered by buzzwords and venture capital fumes.”

edit: the above is the same comment I replied to, but run through an AI to sound more like an AI wrote it.

KindnessIsPunk,

Ed Zitron writes some fantastic pieces regarding exactly this.

www.wheresyoured.at

bridgeenjoyer,

More ed more ed!

Only person with a damn brain writing articles. Cant wait for this trash bubble to pop.

Bennyboybumberchums, do games w New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

Making good games that arent pay to win trash will do that too, ya know…

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