My understanding is that this would force games to be sold as either a good (lasts forever) or a service (lasts a specific, advertized amount of time). It does not prevent service games from existing, it just stops them being sold as goods with an unspecified expiration date. The problem is consumers are uninformed about the lifetime of the game they are purchasing.
#StopKillingGames update: Finland just passed the threshold. angielski
The initiative is at more than 20% of the 1 million signatures necessary....