Ashley wants two main things out of his purchases, the brand name to slap on a web store with any head start it can give into running a business in that sector, and the retail space. Any decent retail space he wants to flip into residential property while stripping any fixtures and fittings of any value, anything else will be gone or rebooted into the lowest common denominator for that area.
Pretty sure he pays cash or close to it rather than a traditional leveraged buy out. He normally only buys struggling or collapsed brands he can get cheap like Wiggle.
Because the first job of anybody who is responsible for green lighting game development at these huge publishers is to not get fired. Making a game that only just breaks even or even worse makes a loss puts you at risk of getting fired. Even a relatively small game from a large publisher costs a ton to develop and market and has increased risk that nobody will actually buy and play it, at least in the most profitable first few months.
Franchises are so popular with this crowd is because they do not have to worry about name recognition. Hardest thing about getting a brand new title out is just getting people to know it exists and then to be excited about it. Franchises you hardly have to to do any work for that, you know you are going to get press and gamer interest, they sell themselves right up until they release and people get the chance to see if its a house of cards or not.
Its that front loading of sales that they are after, the shops having to buy in stock, idiots who pre order or buy before its clear if the game is broken in someway. Its the most profitable time as the game is at its most expensive, and it enables rapid repayment of the development costs. Games that start slow and have a very long tail of sales do not interest them anywhere near as much as they have already moved onto the next project and already been judged on the initial (under) performance of the game.
A statement from a Google employee, Dov Zimring, has been released as a part of the FTC vs Microsoft court case (via 9to5Google). Only minorly redacted, the statement gives us a run down of Google's position leading up to Stadia's closure and why, ultimately, Stadia was in a death spiral long before its actual demise....
But it has always been that way, with first party titles and exclusives , even purchasing studios like Rare or Psygnosis, its not like a brand new situation that developed right after Google announced Stadia.
If Google had done even any research, I would have started by looking at the PS1 launch and how Sony broke into a market then dominated by Nintendo and Sega with their exclusives, they would have secured a multi year pipeline of AAA titles before launch.
This is a mess Google could have completely avoided with some basic research and discussion with the remaining independent studios. Instead they launched and assumed that they could fix this shit later, rather than making an informed decision on if they actually had a real chance.
But this is a situation of their own making, anybody even remotely cognizant of how Sony and Microsoft entered the market, even Steam has lessons to share, would have been aware that they needed that pipeline of AAAs, and exactly how expensive AAA titles are to make. Its usually public record how much one of the manufacturers paid to buy studios as well, the order of magnitude of cash needed to properly enter the market are hardly secret.
Either they thought they could bully their way into getting them or they thought they didn’t need them, which is even worse, way way worse. They could have spent the money the others are in this space but didn’t, this is the main reason this fell on its arse. They can moan all they like about the price of admission but they could have afforded to pay it if they wanted or lobbied to change it before hand rather than wasting a few billions on this.
It will be very interesting at the level Apple pitch their new gaming service if the rumors are true. Do they go after the mobile lite eco system that Netflix is cobbling together or do they go all in?
UK Retailer GAME To End All In-Store Video Game Sales (www.gfinityesports.com) angielski
Leaked email reveals Phil Spencer's damning verdict on AAA games: 'Most publishers are riding the success of franchises created 10+ years ago' (www.pcgamer.com) angielski
Stadia's death spiral, according to the Google employee in charge of mopping up after its murder (www.pcgamer.com) angielski
A statement from a Google employee, Dov Zimring, has been released as a part of the FTC vs Microsoft court case (via 9to5Google). Only minorly redacted, the statement gives us a run down of Google's position leading up to Stadia's closure and why, ultimately, Stadia was in a death spiral long before its actual demise....