Look. I think all AAA companies should do $120 base price for all games. Piracy would have such a boom. Better platforms. many more seeders and good reviews and more freaks hell bent on cracking DRM.
I’d rather premium games didn’t take money from unrelated companies to modify their games in any way. Not unless they’re sharing the ad profits they’re making off me with me or using it to offset the price of the game for consumers. But I am violently anti-ad.