People like my friend Dave, I guess. He’s got Game Pass practically for life (bought through one of those insane 'convert all your Xbox Gold time to Game Pass for $1" deals) and he wants as many “free” games as he can get. Like Call of Duty, last time he bought a Call of Duty game was probably 10 years ago, but he’s still very excited about the prospect of Call of Duty on Game Pass.
The same execs that bought the company already half way through development of Starfield, and rather than delivering anything new or of value, only wanted to make sure it was extinguished on other systems?
As for “execs behind Halo,” the less said the better. I’ve never seen a series driven so hard into the ground.
I would argue there’s a huge difference between, say, one year of timed exclusivity for one game, versus buying an entire publisher and making every single one of their future games exclusive.