The real issue is that these guys are what most people would call “losers” who sit at home, isolated, playing video games and browsing the internet all day. The right noticed this and targeted them specifically with a bunch of propaganda telling them that it’s not their fault they’re losers, it’s the fault of the left, women, and immigrants.
I used to game with two guys who fall into this category, and over time, their language got more harsh and militant until I couldn’t take it anymore. They always had someone to blame like “SJWs” for their own personal decision to sit at home all day rather than work on their shortcomings. They expected attractive women to want then even though they’d do absolutely nothing to make themselves attractive to others. They’d have wild opinions on far-flung groups that they never actually interacted with personally since they’d cut themselves off from the real world. I saw Steve Bannon’s tactics playing out in real time in their words.
I do think that’s the right strategy after seeing how effective it is for people like Trump to use, but there’s a lot of catch-up to do along with battling against state-sponsored propaganda from countries like Russia and China.
It’s definitely a funny thing to joke about but this is exactly how the media and ruling class manipulate people into falling in line with whatever agenda they’re trying to push. It’s quite scary how effective it is and how difficult it can be to combat.