Because in the US, you guys aren’t really consumers (which would give you a status), you’re merely walking and vaguely sentient (hopefully enough to click on “add to cart”) wallets that the corporations pluck money from at every opportunity. This is your legally enforced reality.
I thought Borderlands was lots of fun, but not four games (for now) and a movie (for now) worth of fun. Even two games was pushing it a bit. You can only stretch things out so much.