SuddenDownpour, rok temu

By making Youtube Premium worth it, both for users and creators. Make it transparent what % of the YP fee is actually going to creators, make that % actually fair, give extra features to YP users, incentivize creators to ask their viewers to collaborate with it if they actually can afford to. Youtube has reached a point where it has become a public utility, to the point that tens of millions of people use it to supplement their education or stay updated on the news. A website increasingly necessary shouldn’t force someone without a penny to choose between paying what they can’t afford or have their head fried up by ads.

Of course, this idea rooted in civil values is incompatible with an economic actor that sees both creators and consumers as cattle that must be milked as efficiently as possible.