What he is doing sounds reasonable on the surface but it's a rhetorical trick.
This is about getting players in forever live services to keep paying forever even if the game is not adding anything more to make it worth it. There is a hint of merit of paying for a game that you enjoy a lot but don't forget how today games are endlessly padded out with grind and daily missions to keep players coming back out of habit, delaying access to what they really want to get, rather than because they are enjoying it. Nevermind that these tactics are also what gets people impatient and buying Shark Cards, for instance. It's why the freemium model became so commonly used. He wants to profit in the mean time too.