DocBlaze, rok temu (edited rok temu)

well technically, if they shut up and did nothing they’d go under. unity operates at a loss right now. if you’re interested in what actually went down in the talks when they cooked this bullshit up, this is a good read from a tech investor who has some insight into unity leaderships new business model while being entirely unbiased:

threadreaderapp.com/…/1702054746411221386.html

Unity’s dilemma:

It’s extremely expensive to build/support an engine used by millions of devs, across 25+ platforms (+ multiple device generations), producing 100K+ games/yr across various art/render styles

Unity has a small army of 3K+ engineers working on it

~80% (est.) of Unity users don’t pay anything for the service. Unity’s ads business (highly profitable) funds the engine business

The engine business is not profitable standalone

It’s not sustainable

The strategic question for Unity was always: assuming the low cost of the engine, what other developer services can we provide to developers to increase average revenue per user (ARPU)?

The runtime fee was a shock to me: only a year ago this option was completely off the table

So what changed for Unity and why now?

1. The macro enviornment has resulted in hiring freezes. For a seats license model like Unity’s, this means poor revenue growth
2. GenAI will result in smaller teams building AAA quality games. Smaller/efficient teams = great for studios’ profits but bad for Unity’s seats model
3. Apple privacy changes (ATT/IDFA) pushed game monetization towards IAP and away from in-game ads. Hurts Unity’s ads business
4. Dev adoption of Unity cloud services like Unity Gaming Services, DevOps, etc likely hasn’t been strong enough to make the engine biz profitable