I live in CA, literally entrenched in the history of “the old west” and I can honestly say not a single person I know has any cowboy memorabilia in their homes lol.
My dad had a little cast iron statue of a cowboy wrangling a bull on his desk at work growing up (a gift from a client) , but that is literally the only instance I can think of lol
And I also don’t know a single person who regularly watches cowboy movies, I can’t even remember the last time a cowboy movie was made in the US… I think that remake with Chris Pratt?