It's a shame that it's even considered "radical" since it's basically a copyright holder upholding their end of the bargain in the promise behind the origin of copyright. To incentivize creative content, a creator is given sole ability to monetize it for a fixed period of time. In return for that protection, the public gets it at the end of the term. Today's copyright is so far off course that it defeats the intent. There's no incentive to create anything new if you can keep milking existing content. And the public never gets a return for offering that protection.