… On the story. Their priority is the story. The cash shop is quite recent and the time it takes to develop isn’t even in the same universe as story content. Story content requires developing new zones, new enemy types, voice acting… They spent tons of time developing multiplayer, that’s a huge undertaking by itself where they are improving constantly. They just reworked some quests and remade the tylesets of some campaign zones. Developing the cash shop can’t have been more than 5% of the time they spent developing last year.
Either you don’t know about development in general, you are blinded by rage with the drama they had with the release of the cash shop (which they reworked) or you are being malicious. I’m guessing 1 or 2.