It was an old lady replying to a telequiz in the main public tv channel (imagine as the bbc for Italy). The show was one of the most popular among boomers. The question was “it’s foamy but it is not soap”. The old lady replied with “la borra” that is like italian for cum, but not exactly. You can hear someone laughing behind. Probably there was a group of younger people suggesting the Italian for cum as a prank, but the old lady repeated it wrongly because she didn’t know the word. Or she was mispronouncing the actual answer (“beer” birra in Italian). Anyway, the anchor woman, whose surname is clerici and who is known to be very polite (almost a nun, i.e. soura in italian), kept repeating “la borra” live on the main public channel.